Jonathan Bartlett

LambdaTest has officially rebranded to TestMu AI. 🚀 The Shift to "Agentic" AI is pivoting from being a standard test execution platform to an "Agentic Quality Engineering Platform."

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Discovery isn’t “talking to users.” It’s finding the problems your customers can’t articulate, but your business can’t afford to ignore. Here’s why executives get spooked: when they hear “discovery,” it sounds like the Product team doesn’t know what to do. The instinct is to clamp down: dictate features, dictate timelines, dictate resourcing. But discovery isn’t aimless. It’s how you turn broad strategy (“help clients find customers”) into impact-driven roadmaps: 🔎 What’s actually blocking them today? Fragmented data? Missing expertise? Budget constraints? ❓ And then: why is the data fragmented? Where could budget flexibility exist? What trade-offs are real? 💡 Those answers shape the functionality worth building and the impact worth chasing. Done right, discovery does three things: 1. Builds roadmaps anchored in business impact, not output. 2. Validates along the way if you’re on track. 3. Creates a shared fact base across Product, Design, and Engineering to set up the next cycle. When you hear “discovery,” don’t think uncertainty. Think discipline. Think clarity. Think investment in solving the problems your clients can’t quite say out loud. How does your org make discovery feel like discipline instead of drift?

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Most teams don't struggle with speed anymore. They struggle with building the right things. That's exactly where my brother thrives. He's a Principal Product Designer who brings real product thinking into design. The kind of person who helps teams cut through complexity and focus on what matters. If you're building serious products and need that level of thinking, take a look at his post below.

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Thrilled to be speaking at Product Marketing Alliance's Launch event in Silicon Valley today with my colleague Christopher Marin on AI-powered marketing that actually moves the needle. We're sharing how we've moved from AI-as-tool to AI-first at Inovalon—from rapidly scaling our entire messaging approach using Emma Stratton's "Make it Punchy" framework to building agentic systems for opportunity scoring and sales enablement. The reality: AI works best when humans bring the empathy, creativity, and strategic thinking. We've seen this drive real results - from leading indicators of success such as improved email CTR and stronger pipeline generation to stories that actually resonate because it puts customers at the center as the hero. If you're at the event, come say hello 👋. If you're not you can watch us here at 9:45am PT: https://lnkd.in/gmeKniZG #productmarketing #PMA #silliconvalley

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The Hidden Third Option: Integrate to Win Strategic integrations let you own the stack, without the overhead of building your own. Check out our blog to learn more about how Quindar's integrations across the satellite operations stack enable you to focus on what really matters. Your satellite's mission. https://lnkd.in/gQkNyhvt

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Highly recommend watching this episode from Lenny Rachitsky's podcast with the one and only Jeanne DeWitt Grosser (COO of Vercel) on the future of GTM in an AI world. She provides a deep dive into how Vercel is using AI to benefit their sales org today. Must watch.

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We re-launched SERPrecon this week. I wrote a blog post explaining all of the new features. You really need to check it out - there's no other tool like it in the market right now - at least not one that's affordable for all SEOs. https://lnkd.in/ekd3-Gr3

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Creditworthiness isn’t static. So why are so many credit processes stuck in the past? At Billtrust, we’re rethinking how businesses manage credit risk—not just at onboarding, but across the entire customer lifecycle. With our new Credit Review features, teams can: ✅ Proactively monitor customers at regular intervals ✅ Auto-surface risk signals before they turn into bad debt ✅ Equip credit teams with the insights to act fast and decisively This isn’t about adding more work—it’s about adding more confidence to every decision. Here’s a closer look at how we’re helping customers modernize credit: https://bit.ly/4lU1tVT Kudos to the product, design, and engineering teams for making this vision real. More to come. #CreditManagement #RiskMitigation #Fintech #B2B #Billtrust #ARAutomation #CreditReview

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Grammarly's CEO just published a great piece on decision-making rituals in the age of AI! He breaks down four principles—check out his advice in Fast Company Executive Board on how the best leaders can make choices faster, fairer, and more consistently.

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You ever read something and think, “ah… this is uncomfortably specific”? Our sr. content manager Jess wrote this blog about when to reevaluate your benefits package. Because a lot of companies don't realize these plans need audits until something breaks. That something is typically low utilization, confusing policies, frustrated employees, surprise compliance issues. Pick your poison, I guess. The signs are there. It's just... we tend to ignore them because everything SEEMS fine. In other words, do you really need that 3 paragraph clause for your wellness stipend that says if someone is traveling but then goes to a gym on the day they're traveling AND their pants are green, then they can't submit for reimbursement? Since it's December, I thought I'd share this article. It's a good time to think about whether or not your benefits strategy needs a tune-up. And this is a good place to start. (link in comments)

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Today we’re launching Workleap Compensation, our end-to-end solution that brings pay bands, reviews, benchmarking, equity insights, and total rewards into one clean workflow. Read the announcement 👇 https://lnkd.in/eUCw4rh6

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Last night I had the chance to talk agentic commerce with the Rollins College AI Business Association and it was a great conversation. The tools and protocols are maturing quickly. MCP, agent-to-agent communication, better payment rails. The foundation is coming together. But I think the most interesting work is in what gets built on top of that. Vertical-specific agents. Personalized experiences that actually know the customer. Fraud detection that adapts. And just helping regular businesses understand what's coming and how to prepare. We're still early. A lot of this is still being figured out. But that's what makes it a good time to get involved.

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I’m incredibly excited to announce the latest Intuit Mailchimp product release! Our focus was simple: equipping retailers with the tools they need now to drive maximum revenue during the most critical time of year. The new features help our customers personalize with more precision, move faster, and measure the tangible business impact of every campaign. Some of the key product highlights built for the modern ecommerce marketer: - Global SMS with Multi-Audience Control: Retailers can send personalized SMS campaigns across multiple countries (US, UK, Australia, Europe) from a single Mailchimp account, all while tracking performance in a unified dashboard. - Smarter Segmentation & Behavioral Triggers: Our updated Shopify integration unlocks rich behavioral data—like page viewed, search submitted, and product viewed—turning these insights into powerful, revenue-driving triggers. - Audience Analytics: We’ve made it easier to identify top-converting segments with an improved UI and growth tracking, helping marketers optimize campaigns faster and measure ROI in real-time. - Holiday-Ready Assets: New seasonal email templates and automation flow templates make it simple to build beautiful, on-brand campaigns quickly, especially critical as 43% of shoppers made a purchase tied to an early holiday moment. When marketers can quickly and accurately turn data into action, they unlock new ways to serve existing customers and acquire new ones. That’s the power of the Intuit platform! https://lnkd.in/g3cpdAaT

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Compliance gets you effort. Commitment gets you excellence. That was the theme of my recent conversation with Mike Lejeune on his leadership podcast. We talked about what it takes to move beyond “checking boxes” and inspire people to follow you—not because they have to, but because they want to. Key takeaways I shared from leading and scaling teams: -Creating alignment with a clear North Star -Building trust that shows up in everyday interactions -Practicing transparent judgment while keeping psychological safety intact -Turning compliance into ownership If you’re leading a team—big or small—this episode is for you. Listen here: Apple: https://apple.co/4c4bPxd Spotify: https://spoti.fi/4fsNLaj YouTube: https://bit.ly/ML-podcast Thanks Mike for a great conversation! #Leadership #ExecutiveLeadership #OrganizationalCulture #BuildSomething

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Speed is a competitive advantage, but only if you're moving in the right direction with a strong foundation. 🏃💨 Many product teams today are falling into "The Velocity Trap" - prioritizing rapid shipping through AI development tools and ignoring compounding technical debt. Check out this brief article where Alex Pecorella and I share the secret to avoiding "The Velocity Trap": https://lnkd.in/e7BpuZne #ProductStrategy #Agile #SoftwareDevelopment #DualbootPartners

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I’m starting a short series called PMM, Unfiltered. Not theory. Not frameworks for the sake of it. Just real lessons from building Product Marketing in fast-moving, sales-led SaaS environments. I’ll write about what actually works (and what doesn’t) across positioning, launches, GTM, and leadership—especially the things you only learn by doing the work. If you’re a PMM, founder, or GTM leader navigating ambiguity and scale, this one’s for you. More soon.

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We're proud to share that Ontra's Legal Aid Alliance has surpassed $1 million in total donations! The premise is simple: for every document processed on our platform, we donate $1 to vetted nonprofit legal aid organizations serving low-income communities across the US, UK, and APAC. But the impact is anything but small. These funds go directly to organizations tackling some of the most urgent civil legal issues people face, like domestic violence, employment discrimination, veterans' justice, eviction, etc... 92% of low-income Americans don't get enough legal help for their civil legal problems. We believe that's a problem the legal and technology industries have a responsibility to help solve. Reaching $1 million is a meaningful milestone. But it's really a reflection of something bigger: what's possible when a business model is built with purpose in mind. Thank you to every customer and partner who has been part of this journey. Here's to the next million.

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The product leader’s role keeps expanding. First it absorbed engineering as CPTO. Now it’s crossing the chasm into GTM and marketing. I got to talk with Karen Chao this week on LaunchPod. She started at Flowspace as CPO and has since been elevated to Head of Marketing in addition. We're not just talking a dotted-line responsibility; she's owning discovery to messaging to activation. It was really eye opening to hear what it’s like to “cross the chasm” from Product into GTM leadership and why Product increasing aperture is becoming more common. Full episode here: 📰 Read/Subscribe on Substack: https://lnkd.in/e6HVnVu2 📺 Watch on YT: https://lnkd.in/ejqCkBAQ 🎧 Listen on Apple: https://lnkd.in/eFp9d4Nw 🎧 Listen on Spotify: https://lnkd.in/eV3vDGGh Here are some of the biggest themes she breaks down: 1️⃣ Why the CPO role is expanding Product and Marketing share the same inputs: value, positioning, and customer insight. Combining them reduces friction and aligns teams around what customers actually care about. 2️⃣ Crossing the CPO to Marketing chasm Karen described the shift as learning a new toolkit for the same terrain. Product discovery and marketing experiments use the same muscles. The language is different. The thinking is familiar. 3️⃣ PMs skills in AI are perfect to accelerate GTM Her team uses AI for PRDs, competitive research, channel exploration, and even codebase analysis. The effect is a shared workflow where Product and Marketing learn together, not in silos. 4️⃣ With AI, PMs can go deeper than ever before With tools like Cursor and Claude, Karen’s PMs can explore architecture, propose small fixes, and prototype real flows. Engineers focus on high-leverage work. Marketing benefits from product leaders who truly understand the system. 🥡 The takeaway: The role of the product leader is expanding, just like many executive roles today. Product and Marketing already share many of the same inputs, and companies are stronger when those teams are tightly aligned. Whether they roll up to one leader or remain separate, closing the gap between Product and GTM creates a faster, clearer, more customer-centered organization. Have you seen this? Is this the future of product leadership? Full episode here: 📰 Read/Subscribe on Substack: https://lnkd.in/e6HVnVu2 📺 Watch on YT: https://lnkd.in/ejqCkBAQ 🎧 Listen on Apple: https://lnkd.in/eFp9d4Nw 🎧 Listen on Spotify: https://lnkd.in/eV3vDGGh (Also, "Crossing the CPO to Marketing Chasm" book isn't real...yet. I feel like we should make a collection of these. What do people think?)

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SEO is not just about metadata, content, distance or prominence. Accessibility, load speed, and structured data play a vital role in modern search engine performance. Marqii Host is the lattice between all these components essential for hospitality operators to get discovered, first.

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