Editor in Chief @ Entrepreneur Magazine | Keynote Speaker | I help people navigate change with clarity
Brooklyn, New York, United States
253K followers
500+ connections
253K followers
500+ connections
About
Hi, I’m Jason Feifer. I help companies, leaders, and teams reframe how they respond to change.
I believe "adaptability" is the most valuable professional trait people can offer. I deliver keynotes to Fortune 500 companies experiencing big changes, seeding adaptability as a growth superpower across leaders and teams.
I’m currently the editor in chief of Entrepreneur Magazine, where I’ve spent almost 10 years studying and writing about hyper-successful entrepreneurs. I’ve also been an editor at Fast Company and Men’s Health, and have contributed to the Washington Post, Slate, and New York Magazine.
I’ve delivered keynotes for Google, Microsoft, Pfizer, Alibaba, and many more.
I also have…
→ A newsletter called One Thing Better, which is read by 75K+ high-performing individuals
→ A podcast called Help Wanted, which reaches 1M+/month downloads
→ And a book called Build For Tomorrow, which is a bestselling leadership resource
Additionally I’m the cofounder of CPG Fast Track, a growth accelerator for early-stage CPG (consumer packaged goods) founders.
I also oversee content for the business community Uncharted, and sit on many startup advisory boards.
But best of all, I’m a husband and father of 2 wonderful kids.
If you’re looking for a professional edge, subscribe to my newsletter – I’ve got your back.
If you’re kicking off big changes within your organization, DM me – I’ll help you rally the troops.
Articles by Jason
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253K followers
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Jason Feifer shared thisCompanies silence their best marketing asset. This Walmart employee was the exception. In 2020, a Walmart employee named Charlene started posting goofy photos on her store's local Facebook page. The photos went viral. Suddenly, this huge corporation had something no ad campaign could manufacture — a real human connection. But the story rarely goes this way. Companies often worry about employees "going off script,” or what’ll happens when someone leaves. So they lock everything down. No personal brands. No public presence. Stay invisible. But that's backwards. People don't connect with logos. They connect with other people! That makes everyone on your team an asset. So what if they leave? So what if it helps build their profile too? That’s the cost of having great talent. I know this firsthand: I'm the face of Entrepreneur Media, but I don't own the company. No matter what happens tomorrow, my personal brand and Entrepreneur's brand will make each other stronger. Remember: Your brand is only as memorable as the people willing to represent it. So let them shine. 👉 My newsletter helps you succeed faster and more confidently — join 80K readers! jasonfeifer.com/newsletter
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Jason Feifer shared thisFree stuff sucks. Now HERE is how to be memorable, according to behavioral economics! In 2015, the microbrewery Farnham Ale & Lager set up these machines at beer festivals. On the front, it said (in French): “Shout out your bitterness and we’ll replace it with ours.” When people screamed, the machine dispensed a beer. The louder they were, the more bitter the beer! Here's why it's so smart: If you give people something for free, they’ll take it — and forget it. No value was exchanged, so they don’t value it. That's why free giveaways often have no impact. But when you create a meaningful exchange (even if it's screaming for beer), the reward feels genuinely rewarding. Farnham managed to give beer away... but turn it into a memorable experience that people felt like they earned and valued. Bottom line: People might take free stuff, but they'll REMEMBER what they earn. 👉 My newsletter helps you succeed faster and more confidently — join 80K readers! jasonfeifer.com/newsletter
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Jason Feifer shared thisThis sales email uses TWO sophisticated negotiation tactics. Let’s break it down… 𝗣𝗔𝗥𝗧 𝟭: “I’m assuming you already have a provider in place, but...” Negotiation expert Christopher Voss calls this an “accusation audit” — voicing someone’s objections before they can do it themselves. This HVAC guy knows: His prospect likely already has a provider. So by saying this upfront, he defangs the objection. 𝗣𝗔𝗥𝗧 𝟮: “Would it offend you if we offered a proposal?” Voss calls that a “no-oriented question,” which lowers people's guard. People feel more in control when they say NO... so when you ask them a big question, frame it such that they can say answer "no" (but you get the answer you want). By contrast: Imagine if this guy just said, “Can I offer you a proposal?” I'd need to yes, which I’m unlikely to. But… would I be OFFENDED by a proposal? No, I wouldn’t. Now I’ve just invited a proposal. Impressive stuff. Too bad I don’t have a need for commercial HVAC service. And, well, he should have spelled my last name right! 👉 My newsletter helps you succeed faster and more confidently — join 80K readers! jasonfeifer.com/newsletter
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Jason Feifer shared thisNow THIS is how to stand out in marketing... by changing the rules of the competition. Brussels Airlines ran an ad in 2002: A man boards a flight, and the staff scramble to deliver a message to him — "IT'S A BOY!" In 2017, they reunited the cast. That baby was now 15. The story continued. Here's the strategy behind this... Airlines struggle to differentiate: They can’t consistently compete on price, and can’t control experiences like delayed flights or cramped spaces. So what do you compete on? Brussels can’t win on logistics, so it competed on emotion. Its tagline: "Going the Extra Smile." It’s like saying: "We know air travel sucks. We'll do whatever we can to make it better." Remember: Your competitors might match your features. They can't match your story. 👉 My newsletter helps you succeed faster and more confidently — join 80K readers! jasonfeifer.com/newsletter
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Jason Feifer shared thisNow THIS is how to stand out — by changing the rules of the competition. Brussels Airlines ran an ad in 2002: A man boards a flight, and the staff scramble to deliver a message to him — "IT'S A BOY!" In 2017, they reunited the cast. That baby was now 15. Why does this matter? Airlines struggle to differentiate: They can’t consistently compete on price, and can’t control experiences like delayed flights or cramped spaces. So… what do you compete on? Brussels can’t win on logistics, so it competed on emotion. Its tagline: "Going the Extra Smile." It’s like saying: "We know air travel sucks. We'll do whatever we can to make it better." Remember: Your competitors might match your features. They can't match your story. 👉 My newsletter helps you succeed faster and more confidently — join 80K readers! jasonfeifer.com/newsletter
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Jason Feifer shared thisPeople ghost me in the strangest way. It usually looks like this: I speak at an event. Afterward, someone from the audience runs up to me. They pitch their company for Entrepreneur coverage, or to be on my podcast. It sounds promising. I give them my email address, and say to follow up. Then they never do. Or, they might just ask for my contact info. I give it to them. Then they never follow up. THIS is the common ghosting I get — people asking for something, then never taking action. Why? WHY?? Here’s a rule: If you’re going to take a first action, you must be committed to the follow up. Otherwise, what is the point? Why waste your own time, let alone others’ time? You get nothing by asking. You get everything by following up. 👉 My newsletter helps you succeed faster and more confidently — join 80K readers! jasonfeifer.com/newsletter
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Jason Feifer shared thisSomeone's butt? No — it's a brilliant ad for an important cause. These 2015 bus ads were from Meredith's Miracles, a charity raising awareness about colon and rectal cancer. Here's their challenge: How do you get people to think about cancer screening — when the topic makes them look away? They solved it in three smart moves: First, they found a captive audience. Online, people click away from uncomfortable subjects. But on a bus? You're stuck. Second, they made the medium the message. Instead of just sharing a message on the seat, they hijacked the very CONCEPT of the seat. Third, they used curiosity as a bridge. The butt image grabs attention, but its real job is to make you lean in closer — where you discover the actual message. The lesson: Brands often want consumers to do the work — leaning in, reading close, considering our message. But WE must do the hard work first, building a bridge they'll enjoy walking across. 👉 My newsletter helps you succeed faster and more confidently — join 80K readers! jasonfeifer.com/newsletter
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Jason Feifer shared thisI caught a guy stealing my work on LinkedIn. His response revealed a bigger problem. First, he apologized. He took "full responsibility" and deleted the post. I respect that. Then he explained: He'd hired a LinkedIn ghostwriter who'd been terrible — and would now be fired. Here's what's happening: People think, "I'm supposed to post on LinkedIn, but I don't have the time. So I'll find someone else to do it." But they forget something critical: "Content" isn't disposable filler. It's the tool that shapes your reputation and future relationships. When you let someone post as you — whether a ghostwriter or AI — you give them full control of your voice and reputation. Their mistakes become YOUR mistakes. Their dumb ideas become YOUR dumb ideas. You wouldn't let a stranger represent you in a business meeting. So why let them represent you here? Treat your voice with care. Personal brands are built slowly — and can be destroyed in a single post. 👉 Grow your business faster and more confidently — join 80K readers of my newsletter! jasonfeifer.com/newsletter
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Jason Feifer shared thisNow THIS is how to compete in a crowded category — with a critical marketing tactic. This is an ad for Miele, which makes dishwashers. But notice how it never shows a clean dish. Why? Because every competitor talks about clean dishes… making it table stakes. If you compete on the expected, people treat you like a commodity. So Miele changed who it’s competing against. It’s NOT saying “We wash dishes.” It IS saying “We restore heavily soiled objects to pristine condition.” By doing that, Miele expands its perceived capabilities. It doesn’t just seem like a kitchen appliance; it seems like a precision cleaning machine. Don’t compete on the expected. Own your story and define your value. Otherwise, you’re just like everyone else. 👉 Grow your business faster and more confidently — join 80K readers of my newsletter! jasonfeifer.com/newsletter
Jason Feifer commented on a post
1d
Appreciate you! Very happy to be on a list like this 😀
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Jason Feifer liked thisJason Feifer liked thisWant 15 years of therapy in 45 seconds? Well here you go…and it has taken me just as long to realize this has everything to do with your money. Closure is something you give yourself. The body keeps score. If it’s hysterical, it’s historical. Change only happens when the discomfort of the present outweighs the fear of the unknown. Holding a grudge is taking poison hoping the other person will die. You don’t have to attend every argument you’re invited to. Boundaries feel harsh to people who benefited from you having none. If you keep explaining your boundary, it’s not a boundary yet. You can’t heal what you keep justifying. Familiar isn’t the same as safe. Your triggers point to your unfinished work. Forgiveness is about freeing your future, not excusing the past. Here’s the thing: financial decisions don’t start with numbers. They start with what you tolerate, what you fear, and what you think you deserve. Fix that…and the money part gets a lot simpler.
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Jason Feifer liked thisJason Feifer liked thisIf you haven't been to a live recording of The Pitch Show yet... you're missing out. Folks come back every year because it's just that good. The energy. The people. The connections. Here's what Andrew DiFeo had to say: “I loved the intimate nature of the event. Being able to 'hang' with the VCs, the founders, the attendees, Lisa and Josh, and the production crew was amazing. I made great connections with people beyond just normal professional networking.” 🌴 RSVP → pitch.show/Tampa
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Jason Feifer liked thisJason Feifer liked thisIf you would’ve told my 20-year-old self, a girl from a tiny town in the middle of nowhere Michigan, who dropped out of beauty school, that one day I’d see my name in Entrepreneur Magazine alongside founders and companies I’ve looked up to for years… Someone pinch me. 🥹 A huge thank you to Jason Feifer and the team at Entrepreneur Media for the feature. What a surreal moment. 💚
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Jason Feifer liked thisJason Feifer liked thisAs natural fixers, it is a strange idea for an entrepreneur to pause to think about how they actually solve a problem. How do we identify the problem to begin with? How do we outline the right solution? Is there even a good path forward, or a few mediocre paths? And, as entrepreneurs, designed to persevere through the bodyblows of failure, do we ever ask if there is a limit to just how much we can take? Or can we train ourselves to outlast it? In the latest episode of the Uncharted Podcast, Jason Feifer, Entrepreneur Magazine Editor in Chief, sits down with Nicole Maffeo, co-founder of Gambit Robotics, Inc., to discuss the art and science of problem solving, and how to build a tolerance and patience for failure. Listen to the full episode of the Uncharted Podcast below. Spotify:https://lnkd.in/eMdrG_WN Apple:https://lnkd.in/egFKJ85y YouTube: https://lnkd.in/eCswKknT
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Entrepreneur Media
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senior editor
Men's Health
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