About
Volunteer Experience
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Board Member
Pelham Art Center
- 2 years 2 months
Arts and Culture
Developing and execute marketing plans for fundraising events, gallery openings and more as well as the capitol improvement initiative.
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Chief Mom Officer
Bella's Birthday Box 🎂 bellasbirthdaybox.org
- 4 years 8 months
Children
2,700 school-age kids are living in Westchester’s temporary housing facilities and, as a result, most don’t have birthday parties.
Bella’s Birthday Box was created to help these children feel like they matter. We organize collections of birthday party supplies and distribute them to children and their families living in temporary housing.
bellasbirthdaybox.org
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Sonia Morales
Today at Portada Chicago, I had the opportunity to sit in on a panel exploring what cultural relevance really means in today’s landscape, and more importantly, what it demands of us as marketers and leaders. Cultural relevance isn’t something you add on to a plan. It’s something you build from the start with intention, empathy, and a deep understanding of the communities you’re trying to serve. It’s not about chasing trends. It’s about recognizing signals, respecting context, and showing up in ways that are meaningful while still driving business outcomes. Reach gets you seen. Cultural relevance gets you chosen.
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Bob Abbate
The media consolidation wave just got bigger. FOX has announced its acquisition of Roku in a deal valued at approximately $22 billion, creating what the companies say will become the third-largest player in U.S. television by share of viewing. This isn’t just another media merger. The real story is vertical integration. FOX isn’t only acquiring streaming audiences. It’s gaining direct control over a platform that reaches more than 100 million streaming households worldwide through Roku’s operating system, smart TVs, streaming devices, and advertising ecosystem. The move brings The Roku Channel, Frndly TV, and other Roku-owned services under the FOX umbrella, alongside Tubi, FOX One, and FOX Nation. It also gives FOX unprecedented influence over both content and distribution. For marketers, advertisers, and content creators, this could reshape how audiences discover, consume, and engage with streaming media. When a company controls both the content and the platform delivering it, the competitive landscape changes dramatically. The biggest media deals aren’t just about acquiring viewers anymore. They’re about owning the gateway to those viewers. #Media #Streaming #Advertising #Marketing #BusinessStrategy #CTV #DigitalMedia
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