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Brooklyn, New York, United States
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Articles by David
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Women In Wireless NY To Host Panel Spotlighting Growth Of mCommerce (And GeoMarketing has free tix for lucky readers)
Women In Wireless NY To Host Panel Spotlighting Growth Of mCommerce (And GeoMarketing has free tix for lucky readers)
To shine a light on the growing mobile payments space, Women in Wireless New York will host a networking breakfast and…
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Mobile CPG Ads Appear Effective In Driving New In-Store PurchasesJan 22, 2015
Mobile CPG Ads Appear Effective In Driving New In-Store Purchases
About 70 percent of consumers say they tried out a new product as a direct result of seeing a mobile ad, says…
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Victoria’s Valentine Secret Flirts With MobileJan 22, 2015
Victoria’s Valentine Secret Flirts With Mobile
http://www.geomarketing.
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David Kaplan shared thisMany thanks to *Katie Couric for letting Beet.TV takeover her podcast studio at Horizon Media's Varick St. offices earlier this week for the AI Media Summit. (I made sure not to touch a thing.) Anyway! I got to speak with a stellar lineup of industry leaders about the practical ways AI is evolving within the confines of CTV, retail media, content and distribution, and the agency world. Horizon Media's Domenic Venuto talked about how the independent agency has maintained its human-centric approach while scaling AI capabilities; his colleagues David Campanelli dug into the shift from vanity metrics to real business outcomes, while Dane Kunkel shared thoughts on the barriers holding brands back from fully embracing a more performance-driven, AI-enabled model even as they must continue to cultivate the upper-and-mid parts of the marketing funnel, and Katy Finnin Ferguson discussed the essential value of incrementality in understanding how outcomes are delivered. (Not pictured: Horizon Media founder Bill Koenigsberg was interviewed by Andy Plesser about his 2 decades of agency evolution and what separates winning agencies in an outcomes-driven world. Pictured: I got to meet Horizon's Elisa Maggio in person!) Other interviews included Philo's Michael Keyserling on how streaming companies can compete against larger players through AI efficiency; NBCUniversal's Kristina Shepard on attention metrics in premium video environments; Albertsons Media Collective's Brian Monahan on the "couch to checkout" measurement challenge; Swivel's Frans Vermeulen on agentic AI for sell-side operations, as CEO Joseph Hirsch discussed balancing AI-driven efficiency with creative storytelling. And as always, thanks to my Beet.TV partner Nikki Fabrizio for keeping it all sane as well as fun! Speaking of which, great to catch up with Rob Williams and Tameka Kee, who were working the event room and the stage. Separately, going to include an image of IAB's Collin Colburn, who came by the main Beet.TV studio the next day in advance of the trade group's Connected Commerce Summit on April 14. And yes, me and @Beet.TV will be there for that as well. Videos drop soon on Beet.TV... stay tuned for all of it. #BeetHorizon
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David Kaplan shared thisThe Insurance Lead’s Cat Weaver and myself were back for Day 2 of InsurTech NY's Spring Conference at Chelsea Piers. The sessions shined some lights on the promise of how AI is changing insurance operations from a practical, not theoretical perspective. Cytora-founder/CEO Richard Hartley’s keynote opened by saying commercial insurance has the highest cost of usage of any financial product, with 40% of premiums going to frictional costs. His thesis is agentic AI has finally solved the age-old problem of coupling between premium growth and headcount. Examples Hartley pointed to: Zurich Insurance’s digitizing intake across 11 countries at 95% accuracy; Chubb’s processing 20,000 claims daily; Allianz Partners cutting quote turnaround from 4 days to 2 hours. All were real implementations, not pilots. The data quality panel with Paul Tyler pushed back on the “fix your data first” orthodoxy. EXL's Sarika Gupta argued that human governance matters most at ingestion—catch ambiguity early, build the right guardrails, then let AI learn from expert feedback rather than reviewing every output. Swiss Re's Samantha L. S.’s point landed: “I don’t want our people answering status calls in 2024”—free them up for judgment work, not transactional repetition. InsurTech NY's Roi H.’s agentic workflow session tackled accountability head-on. The consensus: carriers own the final decision, even when AI generates it. But the more interesting insight came from FurtherAI's Aman Gour—agentic systems should interrupt humans when they have low confidence, not make assumptions. Bad data doesn’t break the system; it just increases human checkpoints. That’s the design principle. ReSource Pro Senior Partner (and The Insurance Lead Editor) Mark Breading’s geospatial panel with EarthDaily’s Margaret Williams, Neptune Flood’s Kate Stillwell, and Munich Re’s Jascha Prosiegel surfaced the tension not often discussed: better risk selection means saying no to more people. Williams framed it well, suggesting that if geospatial data says we shouldn’t insure a property, can we use that same data for targeted risk mitigation instead? Otherwise we’re just shrinking the addressable market while climate risks accelerate. The main takeaway: AI handles repetitive work. But the hard problems—trust, accountability, expanding coverage rather than contracting it, keeping humans in roles that matter—haven't changed. They’ve actually become more urgent. So what does that mean in practice for insurance operations? Stay tuned for more detailed coverage of some of the individual sessions, some post-event interviews (stay tuned for my upcoming interview Solen Soya and Tony Lew on their report on "Experimentation to Execution") coming soon from The Insurance Lead here on and on our site.
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David Kaplan shared thisReady for day 2 of InsurTech NY’s spring conference at Pier Sixty, which Cat Weaver and I are covering for The Insurance Lead . Here are some photo highlights and some thoughts I gleaned from Insurtech NY’s leaders, Tony Lew and David Gritz, who framed the conference theme of “the human side of insurance” so well: The duo opened with a distinction that framed the entire conference: explicit knowledge versus tacit knowledge. Explicit knowledge—data, documentation, rules—is what AI trains on. Tacit knowledge is everything else. The underwriter’s intuition that a risk is wrong even when it checks all the boxes. The pattern recognition Warren Buffett built over decades that can’t be reduced to an algorithm. The judgment you can’t write down or teach a model. AI will change insurance work. It’s already changing it. But #InsurtechNY2026 focused on the more useful question: How do we keep humans relevant when AI handles the explicit knowledge? How does tacit knowledge flow through operations? What are the roles of the future? The agenda follows that logic—distribution to underwriting to administration to claims, separate PNC and life/health tracks, 200+ startups in the expo, a student case competition showcasing how the next generation thinks about risk management. Less vendor hype, more practitioner focus on what actually changes and what remains essential. Exactly the conversation insurance needs right now. More coverage from day 2 coming shortly.
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David Kaplan reposted thisDavid Kaplan reposted thisExciting new product marketing role on our team at the forefront of AI and insurtech. https://lnkd.in/dB984dHJTechnical Product Marketing- Principal (AI/ML) | GuidewireTechnical Product Marketing- Principal (AI/ML) | Guidewire
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David Kaplan reposted thisDavid Kaplan reposted thisThe insurance market is shifting fast. Join us at Summit 2026 on April 28–30 to stay ahead and learn practical strategies for carrier, MGA, and wholesale operations. We're bringing together sessions designed for insurance leaders, focused on what matters now and what's coming next. What You'll Learn: • Real-world use of AI and advanced automation in underwriting and claims • Engaging technology for a central hub connecting policy, claims, and billing • Distribution strategies and ecosystem alignment • Using Data and Technology to reshape partnerships You will walk away with insights and ideas you can apply right away. Summit is where the best carrier, MGA, and wholesale leaders come to learn from each other. Sign up here: https://lnkd.in/e6Y75bFS
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David Kaplan shared thisWednesday work thrills at IAB #Newfronts for Beet.TV: So great to work with my peerless interview partner Nikki Fabrizio (and Bobby on video), and with Lisa Granatstein, Phil Ardizzone, and of course Andy Plesser. Consider this a preview of Beet.TV interviews with such ad and media luminaries as WPP's Frank Puma, Comcast Advertising's Dawn Lee Williamson, TiVo's Matt Milne (plus a quick visit by Fariba Zamaniyan!), Future Today Inc's Tim Ware, anoki's Abbey Thomas, Xumo's Ying Wang, IAB's Chris Bruderle and Jamie Finstein, TikTok's Keiko Mori — and more! Plus, so thrilled to hang out with KCSA Strategic Communications' Danielle DeVoren and IAB's Soizic Sacrez, and to see Dorian Benkoil and IAB's Monique Braham-Evans
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David Kaplan reposted thisDavid Kaplan reposted thisThe Beet.TV AI Media Summit with Horizon Media on March 31 features fireside chats and panels unpacking how AI is reshaping everything in media. Hear from Domenic Venuto, John Koenigsberg and Jeremy Flynn, Horizon Media; Jonathan Goldman, Horizon Next; Jamie Power, Disney Advertising; Brian Gleason and Jon Wallett, Seedtag; Brian Monahan, Albertsons Media Collective; Leo Mikinberg and Jaime Nash, The Trade Desk! 🤖📺 Full agenda here: https://lnkd.in/e-FdnCjk
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David Kaplan reposted thisDavid Kaplan reposted thisFinally started my own “Stack”. Check out my Substack called A Graphite Guild To Design: A curated field guide to design culture across cities-spaces, objects, and environments shaping how we live, work, and create. Curated by me, Adrian Franks. Please like, subscribe, and share!!! https://lnkd.in/eQUNNJ4Q
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David Kaplan reposted thisA special role near and dear to my heart as WtC’s OG comms “lead” (aka when it was just me and Vic and we were just leaning into our corporate strengths lol). This role has evolved lots over the last 5 years - and I’d love to see someone forge its continued evolution. If you love building upon quirky ideas and have a passion for community-centric storytelling, please apply!David Kaplan reposted thisWe’re #hiring for a senior manager of communications and engagement! This full time role will help strengthen our community presence, while expending awareness of our programming and impact. Apply: https://lnkd.in/e-Tg_wfJ
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David Kaplan reacted on thisDavid Kaplan reacted on thisJonathan Goldman of Horizon Media (l-r), Leo Mikinberg of The Trade Desk and moderator Zach Rodgers of Sensical Consulting examined how AI-driven buying can balance automation with transparency and human oversight to improve outcomes. Only at the Beet.TV AI Media Summit with Horizon Media. #BeetHorizon Special thanks to presenting sponsors Seedtag and The Trade Desk, and supporting sponsors Philo, Smartly and Swivel.
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David Kaplan liked thisDavid Kaplan liked this🤖 AI shouldn’t replace marketers. It should let them focus on the fun parts. Chris 🫶 Adamo of Letterhead said it on The Art Of Commerce Podcast: Most marketers don’t struggle with ideas. They struggle with: • Segmenting audiences • Managing sends • Testing subject lines • Wrestling with tools that weren’t built for how we actually work That’s the problem. The opportunity? 👉 Cut the busywork 👉 Free up time 👉 Focus on what actually matters… the message Because that’s the part that actually drives results. #AI isn’t the strategy. It’s the unlock. 🎧 Full episode with Chris Adamo and Anish Raul in the comments #AI #Marketing #EmailMarketing #Productivity #Growth #Podcast #CreativityAndCommerce Growth Stack Commerce
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David Kaplan reacted on thisDavid Kaplan reacted on thisI just want to say THANK YOU to my LinkedIn network. About 3 months ago, I shared that we had multiple open roles on my marketing team at MarketCast. The response from this network was incredible: the comments, shares, and referrals. It made a real impact. Today, I’m excited to say: every role has been filled. Welcome to the team: - Elina Combs – VP, Product Marketing - Gabriel Alvarez – Sr. Manager, Demand Generation - Stacy Perrus – Sr. Director, Communications & Engagement - Itzuri R Gadau – Marketing Enablement Manager Alongside Emily Drabik-Stevens and Amelia Leon, we’ve built a team with the right mix of strategy, creativity, and execution to drive real impact. Thank you again to my network for showing up and for your support. Excited for what’s ahead.
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David Kaplan reacted on thisMy go-to happy meal, Martinis and fries, at one of my favorite spots, Warren Street Bar & Restaurant!David Kaplan reacted on thisEvery day is a celebration of Martini Hour at Warren Street Bar & Restaurant in Tribeca! Enjoy an irresistible pairing of the icy cold cocktail by Master Mixologist Anthony Baker with everyone’s favorite side, crispy fries, served with housemade Bloody Mary-inspired ketchup by Chef Diego Chaparro. This classic indulgence is offered from Monday through Sunday, 3pm to 6pm! Warren Street Hotel Firmdale Hotels PLC #Hannaleepr #HLCClients #WarrenStreetBarandRestaurant
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David Kaplan reacted on thisDavid Kaplan reacted on thisFast Company released the full list of its annual Most Innovative Companies issue today. Over the past six months, I judged and reported on a few of the categories, including the video list with help from Ross Rubin, which recognizes some of the following companies: Tubi YouTube Sony’s Hawk-Eye Innovations Roku Fubo Crazy Maple Studio’s ReelShort HeyGen Sundogs Creative ROXi Read the full list and profiles below — and check out the rest of the issue on the site:
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David Kaplan reacted on thisGreat advice on crafting a stronger career network...David Kaplan reacted on thisThe After Hours Advantage - when people are relaxed and having fun, that is the best time to build relationships - https://lnkd.in/ge6kTCNf
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David Kaplan reacted on thisDavid Kaplan reacted on thisI will be at POSSIBLE for my 4th time in a row. This is my favorite industry event. Looking forward to connecting with our partners and friends. See you in Miami. #madhive #possible2026
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David Kaplan reacted on thisDavid Kaplan reacted on thisStraight from downtown Decatur IL … SMW is coming (to NYC, April 14-16). Will be … poppin’ Tickets going fast — ADWEEK.com/smw
Publications
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Why AOL’s Possible Acquisition Of Millennial Media Makes Sense
See publicationStill, even with all that other activity swirling around its ad operations, the idea of an AOL/Millennial matchup makes sense, says John Haake, a cross-channel marketing vet.
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GeoMarketing.com
GeoMarketing
GeoMarketing.com is the source of record of location-based advertising in all its forms.
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Sara Arnold
Pulse Magazine • 132 followers
Should the government use AI to deliver benefits such as SSI/SSDI, SNAP, WIC, TAFDC, EAFDC, Section 8, and fuel assistance? My first inclination is “hell no.” But like most things about AI, it’s more nuanced than that. These agencies are often run by cruel, nasty bureaucrats who do not care about the humans they are there to help. There are significant regulations, but on the ground, they are ignored. Employees yell, threaten, and provide false information en masse. They deny applications two or three times -- Social Security, I’m looking at you -- until almost everyone needs a lawyer. It feels like they want you to die. In reality, they are huge bureaucracies with paper-pushers designed to make things difficult. If you go away, they don’t have to pay. Do we want AI to care, or to pretend to care? Would applicants feel more comfortable with an AI that anthropomorphizes an actually nice person? Or would it be harsher -- applying “rules” with no ability to see nuance, just like a tired human who doesn’t give a f? AI is not ready for this. We aren't at a point where it’s time to hand the reins to AI in human services. To have a Human-in-the-Loop (HITL), there has to be a human there for the right reasons. I have rarely met caseworkers who were there to help; the few who are usually get disgusted and leave. They’re not an “adult in the room,” they’re an “interloper in the room.” Feed AI bad data and it’s just another bot -- another hoop for the low-income to jump through just to survive. But there is potential. AI could be an unbiased assistant to unkind people, showing them application data points they cannot ignore. We are close to AI suggesting the "missing links" in social services—like noticing a community kitchen that serves Mon-Fri leaves people hungry on the weekends. I want to use common sense and hard evidence to meet clients’ needs. AI will likely require a Universal Basic Income (UBI) anyway. The UK system gives you money to budget directly and puts housing in your hands, but still require onerous applications and denials. UBI might put unpleasant people out of work, but give millions a route out of poverty. It could also make direct-service nonprofits more visible and better funded. Unfortunately, there’s currently a chasm between what they want to achieve and their understanding of real needs. Yes, but no. AI has a future in improving bureaucracy. But it is not now. Disclosure: I’ve been on many of these programs in my lifetime. #AI #GovTech #SocialSecurity #UBI #HumanInTheLoop #SocialServices #DataEthics
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Venkat Raman
Newspapers and News Agencies • 3K followers
https://lnkd.in/eDRkxUU9 Local news is under strain as shrinking resources and expanding news deserts weaken democratic accountability. AI poses new risks by diverting audiences and generating generic content, yet it can also help journalists process civic information and improve efficiency. Experts warn that AI must support, not replace, human reporting, and call for collaboration and government support to protect local journalism’s quality and diversity.
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Jim Kimble
Antenna Land • 491 followers
Antenna Land published a two-part report today examining the FCC record around DRM and ATSC 3.0. One story looks at what broadcasters are asking regulators to allow. The other looks at what federal TV piracy prosecutions over the past decade show. https://lnkd.in/e4tvh5Rz #ATSC3 #NEXTGENTV #FCC #BROADCAST
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Jim Kimble
Antenna Land • 491 followers
There’s a gap between what’s being said publicly and what’s in the FCC record. Broadcasters argue encryption is needed to keep sports on free broadcast TV. But recent filings also tie it to control over distribution and revenue, while league commissioners continue to emphasize reach. #FCC #NextGenTV #Broadcasting #SportsMedia https://lnkd.in/enfd9MGn
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Matthew Boyle
Matthew Boyle is a senior… • 25K followers
My latest, with Siddharth Philip and Joe Lovinger: Air-traffic controller might just be America's toughest job. And in the wake of a deadly crash and worrisome radio failures, there's a spotlight on it like never before. We spoke to those who do this work proudly, but are buckling under the long hours and high stress, about the challenges of recruiting, training and retaining more staff. It won't be easy. Story linked in comments. #ATC #airtraffic #TRACON #airports #aviation #flying #safety #FAA #DOGE #DC #newark #CPC #careers #work #futureofwork #retirement
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Joseph N. DiStefano
Philadelphia Inquirer • 4K followers
big question Olga Usvyatsky and Francine McKenna address in Dina Bass' Bloomberg article: How long do high-speed and AI GPU chips last? - Call it the chip-replacement cycle: Fortunes were won and lost in the electronics bubble of the go-go 60s by ignoring/exaggerating how long first gen corporate computers would go between replacements, see the rise and fall of Saul P. Steinberg's Leasco https://lnkd.in/ecb2p_hQ
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Stephanie Lai
Office of the Connecticut… • 1K followers
SCOOP in Bloomberg News: The long awaited Artificial Intelligence Action Plan from the Trump Administration is expected to ease AI regulation and expand energy sources for data centers, while urging Congress to consider federal legislation to preempt state oversight of the emerging technology. The proposal is set to be published in the coming days, following a directive this year to formulate a comprehensive framework outlining key initiatives designed to accelerate development in the US. Trump is expected to sign several executive orders to enact some of the policies outlined in the plan, according to people who were briefed by administration officials. More details from Oma Seddiq and I below https://lnkd.in/eR5qh-TZ
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Ulrike Langer
News Machines • 3K followers
The News Media Help Desk is a cool new one-stop-shop for journalists and media organizations, providing free, centralized support hub that helps local newsrooms with digital strategy, tools, and hands-on services to become more sustainable. It is a project of the Reynolds Journalism Institute (RJI) and the Local Media Consortium (LMC), funded by the Knight Foundation. They have built and are building all these useful things: • A Learning Center with curated case studies, how‑to guides, and explainers that show what’s working in other newsrooms (product, audience, revenue, AI, etc.) • Tools Scorecard: A database where publishers can compare third‑party tools (e.g., analytics, transcription, fundraising, AI video editing) based on features and pricing. •Digital On‑Demand Services (DODDS): A consulting marketplace that matches newsrooms with vetted experts who provide “fractional” services at below‑market rates (e.g., product, data, audience, tech implementation). • Ongoing guidance: A monthly newsletter and evolving resources that respond to current newsroom needs (e.g., security, immigration coverage, stress and trauma). They were already on my radar to reach out to as a possible collaboration partner (they already partner with Pete Pachal of The Media Copilot). But then Leah Becerra beat me to it when she reached out to me. Today, they published an expanded version of the five learnings for news publishers in my post “Why News Publishers Are Split Between Optimizing for AI Scrapers and Fighting Them.” I have to admit: I think they improved my version. I am very happy with the kick-off and looking forward to continuing this collaboration . Check out their post https://lnkd.in/g9yJhCe4 and check out out what else they have on offer. It's all free.
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CJ Fairfield
The Channel Company • 4K followers
#RSAC 2025 is expected to continue the focus on AI from the conferences of prior years, but with a new emphasis this time on the emergence of agentic capabilities. Along with GenAI and AI agents, other key topics will include: - The evolution of security operations - Protection against intensifying attacks targeting the cloud and email inboxes - The ongoing push for consolidation and “platformization” and - The uncertain economic outlook Here’s where you’ll find all of CRN’s news coverage from RSA Conference 2025 ⬇️
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Abby Barić
IES Abroad • 2K followers
Advice that I wish I knew sooner: Participate in professional development opportunities with your direct reports. I attended this Microsoft First Fridays: AI for Communicators FREE webinar and it was incredibly valuable to my small but might comms unit. I watched this with a direct report, and I gotta say... Learning alongside your reports is really important. The "ah ha" moments and the rapid fire Slacks back and forth with them about what we were learning was incredibly valuable! I think it shows an example of how it’s important to never stop learning or being curious.
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Stephanie Hayes
Tampa Bay Times - Times… • 818 followers
I took over the Tampa Bay Times Sunday subscriber newsletter for a little craft chat. How should a writer use physical description in a story? There are two cues to remember. Read on for a fun example from Christopher Spata. https://lnkd.in/eP4dG_KD
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Ikenna Bede
GAMING WEEK (THISDAY) • 970 followers
Gaming This Week: We unpack the implications of the proposed Cooperative Federalism model by the Federation of State Gaming Regulators of Nigeria (FSGRN): https://lnkd.in/e5jp7xx7 Report on Velex Advisory’s push to drive industry growth ahead of its upcoming Gaming and Tech Summit in Nairobi: https://lnkd.in/eZ-j-6-2 And spotlight Zimbabwe’s Lotteries and Gaming Board as it champions sustainability through responsible gambling: https://lnkd.in/ev_UrXMT Zimbabwe International Trade Fair (ZITF) Velex Advisory #fsgrn #zimbabwelotteriesandgamingboard misheck pachipano chingozha Nseobong Okon-Ekong
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Wyatt Kash
Scoop News Group • 3K followers
Consider this new federal employee satisfaction survey by the Partnership for Public Service a dashboard for workplace morale. Unfortunately, it verifies that all the warning indicators are flashing "red," suggesting the ability to recruit & retain talented employees has deteriorated severely, but so will the level of services Americans can expect from their government. | Max Stier
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Fernando Capeto
Forbes • 5K followers
Forbes Google And Pollster Scott Rasmussen Will Use AI To Survey Americans’ Political Views: A collaboration between the tech giant and a polling nonprofit will gather five to 10 people each from every congressional district to answer questions about the nation’s most pressing issues. If it works, it could upend the fraught world of political polling. https://lnkd.in/eRy_JPp9 #google #ai #polling — Reporter: Richard Nieva Editor: Katharine Schwab and John Paczkowski Design and illustration: Samantha Lee Art direction: Fernando Capeto
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Danielle Coffey
News/Media Alliance • 3K followers
Very pleased to see that Congress did the right thing, killing an AI moratorium that would handcuff 50 states from protecting their people. Any innovative technology should come with responsibility, especially one as transformative as AI.
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Mark Dodick
mhdodick consulting • 3K followers
Another sad, if telling, milestone in the dramatic media (r)evolution is around the corner with the announced closure of the CBS News radio service after almost a century in operation. So ends a “storied” supplier of news and information that went on air in 1927, and which featured such journalistic luminaries as Edward R. Murrow. When it wraps up its final broadcast on May 22, the 700 stations it services across the United States will have to seek their content elsewhere. The long-term viability of all news outlets has long been an open question. A number of my past posts have documented sharp swings in preferences, evolving consumption patterns and corresponding declines. While print has probably taken the brunt of a changing economic and technological landscape, neither radio nor TV has been immune. In fact, not even online-only channels have survived the cull. The demise of award-winning, digital-first, digital-only Buzzfeed News (https://bit.ly/3ACrl3c) proves that cultivating and keeping a loyal audience in an era of frenetic competition for attention and ad spend is a near-impossible task. Why does any of this matter? We’re all news consumers to some degree. We therefore need access to a variety of reliable and reputable sources to triangulate various narratives and perspectives for an accurate picture of the unfolding world we live in. Deliberately false reports—now fueled by AI-generated fabrications—have severely disrupted our ability to get a sound understanding of a rapidly shifting reality. As established purveyors of news and current affairs with a commitment to journalistic standards and a claim on credibility wither, what remains is…? Given present uncertainties and foreseeable realities, cultivating your (and your organization’s) media literacy is absolutely essential. Learning how to think critically and to double-check what you take in from today’s “information firehose” isn’t a nice-to-have. It’s non-negotiable.
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