Brian Mandelbaum

Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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Too often, agencies + publishers spread their sales reps thin across verticals. The result? Shallow co-op conversations. But a smarter approach is emerging: specialize in a vertical, know the co-op funds inside-out, and own the pitch. 🚀 👉Read how one agency flipped its co-op strategy and drove national results: https://hubs.la/Q03Hh-l50 #CoopAdvertising #AgencyLeadership #MediaSales #AdvertisingStrategy #MULO #CoopConnect #VerticalFocus

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Agency M&A isn’t just busy… it’s accelerating. 🏃‍♀️💨 We’re seeing buyers move faster, compete harder, and pay premiums for agencies that are clear on what they do and who they serve. Why? Because growth is harder to achieve organically. 💼 Strategic acquirers are buying capability. 📈 PE-backed platforms are buying revenue. 🚀 Entrepreneurs are buying opportunity. This market belongs to founders who are ready to move. 🔥

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🎯 Your clients want results. Programmatic DOOH delivers. This isn’t about billboards anymore — it’s about: ✅ Contextual delivery ✅ Centralized access to premium inventory ✅ Clear performance data 📘 Our new guide shows why leading agencies are going all-in on pDOOH — and how you can too. 👉 Get the insights here:  https://lnkd.in/et2quXvE #ProgrammaticDOOH #DigitalOutOfHome #MediaBuying #AdTech #MarketingInnovation

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Media execution is critical for agencies, but many aren’t seeing the return. Less than half of agencies saw media revenue grow last year. Outdated myths are getting in the way. Our latest guide reveals the 10 most common misconceptions holding agencies back, and how to fix them. Download it today: https://lnkd.in/gDSgM4NV

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🍪 Third-party cookies are disappearing. If your agency still relies on them for tracking and reporting ROI, it’s time to pivot FAST. AI-driven attribution models are becoming the new standard, helping agency owners connect multi-channel efforts to real business outcomes. So what does this means for agencies? 1. Contextual and first-party data strategies are now essential 2. Client dashboards need to shift from channel metrics to journey-based ROI 3. SEO, email and organic are regaining power as reliable, trackable touch points Is your reporting stuck in the cookie era? It might be time to overhaul.

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Agency consolidation is speeding up. And for independent agencies, that may be the biggest opportunity we’ve seen in years. As holding companies merge, automate, and standardize, many mid-market CMOs are starting to feel like…leftovers. Less attention. Less craft. Less differentiation. That “gap” is where well-positioned independent agencies can win—but only if their business development engine is ready. In our latest post, our VP of Sales, Lee McKnight Jr., outlines a readiness checklist we’re seeing smart indie agencies use to: • Stand out against homogenous mega-agencies • Target brands most likely to “jump ship” • Avoid being seen as a smaller version of the same thing The window is opening now, so you'll want to make sure your firm is ready. 👉 Read the full post here: https://lnkd.in/eavydnPg

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Agency owners pay attention. Dave Nobs, chief growth officer at CultureKey, has it right: "Agencies today are leveraging third-party validation, research, and thought leadership to distinguish themselves in a crowded, competitive market. The convergence of public relations and business development is critical as agencies formalize their offerings and determine their marketing strategies and tactics to attract new clients." https://lnkd.in/e_-z7a3V #LetsGrow! #agencynewbiz #clientacquisition #bizdev #agencylife #agencyowners agency growth consultant

When channels operate independently, results decline. At USIM, we connect strategy across every channel so investments work harder and performance improves holistically. Disconnected media creates inefficiencies. Integrated media creates impact. If your strategy is fragmented, it is time to bring it together.

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Tune in as Susan Baier of Audience Audit joins host Drew McLellan to reveal powerful insights from Agency Core's latest research on agency leadership. Susan shares eye-opening data, discusses the key challenges agencies face, and highlights the strategies that set top-performing agencies apart—making this episode a must-listen for any agency leader looking to improve and grow. Click the link to listen to the full episode: https://lnkd.in/gWfJEBYq

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New Tow Center report highlights growing tension in AI-era search: “We’re the providers of information…but Google now wants to be the distributor.” As zero-click answers rise, publishers face renewed pressure to prioritize direct audience relationships. https://lnkd.in/gzxcsgtY

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AI is reshaping search, but most conversations skip the hardest question what’s delivering ROI right now and what’s still hype In this episode of SEO On Air, three agency leaders share what they’re seeing in the trenches real AI use cases, real revenue impact, and the uncomfortable truth most AI content avoids You’ll hear why • AI search is still largely built on classic SEO fundamentals • Measuring AI ROI is early and messy • Brand authority and digital PR matter more than tools • Referrals still outperform paid ads for agencies If you work in SEO, digital marketing, or run an agency, this conversation cuts through the noise 🎧 Listen on Spotify : https://hubs.ly/Q040thSS0 ⚡Watch on YouTube : https://hubs.ly/Q040thgp0 #SEO #AISEO #DigitalMarketing #SEOAgency #FutureOfSEO #AIinMarketing #Agencygrowth

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🚨 𝗝𝘂𝘀𝘁 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱: 𝗧𝗵𝗲 𝟭𝟬-𝗦𝘁𝗮𝗴𝗲 𝗔𝗴𝗲𝗻𝗰𝘆 𝗦𝗮𝗹𝗲𝘀 𝗙𝘂𝗻𝗻𝗲𝗹 If you’re in the agency world, you know a great pitch is only part of the equation. The real differentiator? Process. This ebook breaks down the full sales journey, with expert insights from Joe Rinaldi (👋 he’s helped 100+ agencies build stronger pipelines) and pro tips from the Crystal team on using personality data to close smarter. Take a peek at the funnel below—then grab the full guide in comments👇 #AgencySales #ClientServices #MarketingAgencies #SalesStrategy #CrystalKnows #B2BMarketing #GTM #Sales

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The most successful campaigns leverage intelligent positioning technology that analyzes subscriber behavior, content flow, and engagement patterns to determine optimal ad placement automatically. Read more 👉 https://lttr.ai/AioXu #AdServers #EmailAdvertisingTips

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CMO’s and agencies are so enamored with bottom-funnel targeting tactics that they totally lost the ability to move people effectively—their judgement is out of balance with real needs today. The targeting down funnel ‘disease’ gives marketers a feeling that they aren’t being wasteful but so much is showing they aren’t being effective either. “This ….reveals …a fundamental mismatch. Respondents are applying bottom-of-funnel tactics to what they've identified as top-of-funnel brand building objectives.”

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Struggling to turn organic traffic into real SaaS signups? You're not alone. Choosing the right SEO partner can make all the difference. In our latest guide, we break down the 10 best SaaS-SEO consulting agencies for 2025 including what separates the winners from the wannabes, what pricing looks like, and how to pick an agency aligned with your growth stage. From technical SEO to AI-driven Generative Engine Optimization (GEO), we cover it all. Read the full list and find the partner that could transform your organic channel. https://lnkd.in/e_5VBc_X

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