Beth McKenna Moore

Proud of the incredible work our teams are doing to modernize how we bring our brands to life.   Through our partnership with Adobe, we’re reimagining our content supply chain and unlocking new levels of speed, scale, and creative agility. With generative AI embedded directly into our workflows, we’re now delivering 5x more content with greater efficiency and impact.   This is operational excellence and innovation in action—powering smarter, more connected brand experiences across every channel.

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Dollar General has served rural customers for 80 years—and now it’s enhancing the customer experience with its media network. See how LiveRamp is helping DG Media Network close the digital gap between brands and remote communities with privacy-focused data collaboration.

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Today Omnicom Group reports its first earnings since acquiring IPG. CMO's shouldn't care. Wall Street's financial view diverges from marketer's customer growth view. Look no further than Wall Street reaction to Publicis' strong earnings or Dentsu's stalled talks with PE. A fixation on the financial concerns of agencies distracts from the value they produce for marketers and brands. Our advice, brush off the earnings hyperbole and focus on the structural improvements needed to create and deliver brand value. This blog post explores how CMOs can do so with the new Omnicom Group. #forrester #cmos #aimarketing Mike Proulx Keith Johnston Emily Collins https://lnkd.in/eTk8XX63

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Audio represents 20%+ of consumer media time but under 5% of ad spend (eMarketer). For pharma brands focused on reach, frequency, and trust, this unlocks smarter investment without sacrificing accountability. "Viant Technology’s direct integration with iHeartMedia... allows both companies to match their data graphs and create shared IDs for targeting audiences in digital audio, as well as broadcast radio, where audience ID signals are scarce." Net-net: we're making hard to measure channels measurable and heping healthcare marketers better understand who they’re reaching, how often, and how audio fits into the full patient and HCP journey. Audio has always driven impact. Now, with Viant, it drives insight too. #HealthcareMarketing #PharmaMarketing #Viant #Programmatic #AddressableAdvertising #MeasurableMedia #AudioAds https://lnkd.in/ek8J-iJE

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Until recently, channels like Roku, Paramount, Pandora, or iHeartMedia were reserved for enterprise-scale advertisers with advanced programmatic infrastructures. For emerging and mid-sized CPGs, these platforms were too complex, too fragmented, or too expensive to navigate. Some recent announcements from Kroger Precision Marketing have changed that. Service-Led Activation Model: KPM provides a managed-service approach - handling all the technical complexity of programmatic buying on behalf of the brand. This removes the barrier of entry for brands lacking in-house programmatic expertise. Data-Powered Precision: Campaigns are entirely fueled by Kroger’s massive first-party data set (over 60 million households), ensuring that ads on CTV or audio platforms are precisely targeted to verified, high-value shoppers. Closed-Loop Accountability: KPM is not just selling reach; it’s selling a measurable outcome. The managed service is tied directly to Kroger’s sales data, allowing brands to prove that an ad seen on a streaming platform led directly to a product purchase in a physical or digital store. #RetailMedia #CommerceMedia #CPGMarketing #AdTech #KrogerPrecisionMarketing #ConnectedTV

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📺 Don’t overlook TV in 2026. If your PSA plan isn’t leveraging TV, you’re missing a key driver of attention and impact. The landscape keeps evolving, but TV remains a core backbone for broad awareness that digital alone can’t fully replace. TV may not be the “shiny new thing,” but this Adweek article shows why it has to be part of 2026 media plans. https://lnkd.in/g_SM8jxw A few points that jumped out at me: • 83% of advertisers say they’re confident TV will deliver strong outcomes in 2026. • 77% plan to increase their TV budgets next year. • 92% cite incremental reach and 92% cite measurable performance as the biggest benefits of TV. TV is now being held to the same accountability standards as digital. For PSAs, that’s huge. TV isn’t just “brand awareness” anymore. When it’s planned with digital, it can: 👉 Reach people who will never see your social or search ads 👉 Make your message feel familiar so other channels perform better 👉 Blend linear scale with streaming’s targeting and measurement so donated or paid impressions work harder So as you look at 2026 PSA plans, the question isn’t “TV or digital?” It’s: How do we get TV and digital working together so every spot, impression, and donated placement pushes in the same direction? I’m curious how others are approaching this: Are you leaning more into streaming, keeping linear in the mix, or re-introducing TV after focusing mostly on digital the last few years? If you’re thinking how TV and CTV fit into your PSA strategy, I’m always happy share what we’re seeing across campaigns—feel free to connect or DM me. #TVAdvertising #PSA #MediaPlanning #Streaming #LinearTV #MarketingStrategy #2026Planning #Connect360Multimedia

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Leadership shouldn’t be surprised by missed revenue. And yet, it happens. Because deals don’t always die loudly. They decay quietly. When activity lives outside the CRM, leaders lose visibility into where intervention matters most. That gap between seller confidence and deal reality is where quarters slip. Strong forecasting starts with clean visibility... not more spreadsheets. Learn more by reading the full blog from LeadG2's Isha Bell. 👇 #SalesLeadership #MediaSales #Forecasting #RevenueGrowth #LeadershipDevelopment https://hubs.ly/Q043pRzc0

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Marketers don’t need to wait for the cookie to crumble. LiveRamp's Travis Clinger breaks down how authenticated identity is already enabling seamless, scalable, and responsible engagement across display, CTV, commerce media, and more.

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Only 15% of marketers are confident in their retail media measurement. The barrier isn’t data. It’s ownership. My quote in @Skai’s 2026 State of Retail Media report says the rest. 👇

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In a world of thousands of daily brand messages, discover the five-finger framework that determines whether your brand matters to your audience right now.

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Today at Portada Chicago, I had the opportunity to sit in on a panel exploring what cultural relevance really means in today’s landscape, and more importantly, what it demands of us as marketers and leaders. Cultural relevance isn’t something you add on to a plan. It’s something you build from the start with intention, empathy, and a deep understanding of the communities you’re trying to serve. It’s not about chasing trends. It’s about recognizing signals, respecting context, and showing up in ways that are meaningful while still driving business outcomes. Reach gets you seen. Cultural relevance gets you chosen.

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What this study confirms is what many of us in the OOH space have known for years: out of home IS a form of performance media. At a time when marketers are chasing elusive audiences and fragmented attention, OOH delivers measurable results across the funnel. The fact that it rivals, and even outperforms CTV and digital on key metrics like awareness, favorability, and purchase intent is no small thing. If you're launching a CPG product, try geofencing billboards near top-performing retail locations and layering in mobile retargeting. That’s how you turn exposure into action. This isn’t about choosing between digital or OOH. It’s about using the right mix to reach real people in real moments. #OOH #MarketingPerformance #AdTech

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Fast Company’s Brands That Matter 2025 list highlights companies making cultural impact. Read how Marian Lee was named CMO of the Year for fan-first strategies that turn shows into immersive experiences: https://bit.ly/4jtFkxH

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Streaming has completely changed how TV is measured. 🖥️ Seedtag’s latest blog explores how Connected TV blends the broad reach of traditional TV with the precision and accountability of digital. For advertisers, it means TV can now deliver both brand impact and performance outcomes. Key takeaways: 📊 Full-funnel impact: from awareness to measurable results 🌐 Smarter reach: extend campaigns beyond heavy linear viewers with CTV, YouTube & open web ✅ Accountability: clear KPIs & privacy-first proof of ROI Read now: https://lnkd.in/e4h2m-D4 #CTVAdvertising #AdTech #ContextualAdvertising

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The brands that win with AI won’t be the ones with the biggest budgets — they’ll be the ones with the clearest story. Because AI doesn’t pick a channel. It reads all of them. Your YouTube content, your social presence, your website, your reviews — it’s all being indexed, synthesized, and fed back to consumers as a single version of your brand. If those signals conflict, AI irons out the nuance and you lose control of your own narrative. But if they reinforce each other? You essentially get to brief the algorithm. Unified messaging across every channel isn’t a branding exercise anymore. It’s a competitive strategy.

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✅🖥️ Adexchanger (5/1): “Thursday marked the launch of audience measurement provider Nielsen’s new report, which will serve as an extension of its existing Gauge insights. According to the inaugural report, streaming TV makes up just over 42% of all ad-supported TV, while broadcast and cable make up under 29%. When compared against Nielsen’s current Gauge insights, this means that traditional TV makes up 56% of ad-supported viewing even though it only represents 44% of overall viewership. But developing the technology and reporting capabilities took a lot of work over the past nine months, specifically with regard to streaming. Ideally, Nielsen will eventually be able to break down ad-supported versus non-ad-supported viewership on a platform-by-platform basis. But not yet, mostly out of respect for Nielsen’s clients – and certainly not right before TV upfronts season. Advertisers that use Nielsen Ad Intel will now be able to track CTV spend across 41 different streaming platforms representing 95% of the US market, with global expansion soon to come.” ⬇️ #possible #newfronts #upfronts #ctv #ott #avod https://lnkd.in/eeHnFnux

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The real revolution in AI will be in 2 fronts The easy one is content generation, the low quality stuff without real insights but has a role to play The real interesting nexus will be on data management and marketing. Media management will be first movers the but the real interesting point of convergence will be using FPD internal AI with media AI. Would love to hear some more thoughts on this. Is this a pie in the sky? #ai #marketing #marketingeffectiveness

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Relevance is the ultimate rebrand. Not every brand needs a reinvention. Sometimes it just needs a better story. Too often, strong products underperform—not because they’re broken, but because they’re misunderstood. The right positioning reframes value in a way people finally feel. We’ve seen this play out across the market: • Burberry re-grounded itself in its British heritage—reminding the world it owns weatherwear. • Puma launched “Go Wild” to reconnect with its bold, expressive roots in sportstyle. • Michael Hill moved from discounts to emotion, and average ticket size jumped 30%. None of these brands changed their core products. They changed the story around them. Repositioning isn’t hype. It’s precision. It’s the moment the message meets the moment. Closing Thought: The product doesn’t have to change. But the story does. CTA: Let’s normalize repositioning as a growth lever—because done right, it’s anything but cosmetic. Steve Olenski rich lewis Hashtags: #BrandStrategy #Repositioning #MarketingLeadership #GrowthMarketing #BrandTransformation #CustomerPerception #MarketingStrategy #StorytellingMatters

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Tomorrow, four days after International Women's Day, Omnicom will take to the stage at their investor day with their 80% male leadership team. For an industry that exists to understand and influence consumers, they are not making efforts to represent it. Worth noting before a word of strategy is spoken. What Omnicom will say is easy to predict: Omni+ will be positioned as the intelligence layer that changes everything. Teams are integrated, not just co-located. Some agency brands are being retired to eliminate confusion. Geographic footprint is rationalising with fewer offices, leaner operations, sharper focus. The synergy targets are ahead of where they initially steered and far more roles will be impacted than initially published. And with the savings we will buy our own shares. This will sound credible. Some of it will even be true. Amongst what is said, here is what they need to prove: 1. That their clients aren't looking at the exits. They are. When a company is consumed by the largest integration in advertising history, clients feel it. Senior leaders distracted. Strategic conversations replaced by operational reassurance. The moment clients stop feeling like a priority is the moment they start calling competitors. 2. That Omni+ is actually differentiated. At CES in January, Omnicom staged a major launch event for the new Omni platform to a room of clients and press. It was a nothing burger. The independent verdict from Forrester's Jay Pattisall was pointed: "Any agency will tell you no one has what they have. The truth is, they all have what they all have. The competitive advantage is still somewhat in development." Acxiom was always a U.S.-centric asset, weaker in Europe, harder to activate than IPG's own teams ever fully managed. Omnicom acquired Acxiom and is now in a race to make it competitive. Tomorrow they need to show the architecture, not just the ambition. 3. What the 4,000 became. In December I said 4,000 role reduction target announced was the Goldilocks number that was designed to please 'the street' but not scare the teams and their clients and it would grow. On February 18th, Omnicom confirmed they should be scared. Synergy targets doubled from $750 million to $1.5 billion. A billion dollars of that comes specifically from labour. Target headcount by mid-2028: 105,000. That's 15,000 more roles to go, through offshoring, outsourcing, and "unified resourcing". Investors will cheer the share buybacks, but that is what you do with capital when you lack the imagination and alternatives to create more value in other ways. Clients should care that the margin Omnicom makes from their business is not being used to get better, but to buy back some of themselves instead. I stand by my continued thesis on this merger: they are now the biggest player in the ‘messy middle’ since they have not expanding capability into necessary adjacencies like enterprise technology, just bigger at the traditional stuff. 

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