The Weather Company

Every major decision across industries, economies, and infrastructure is shaped by something most people never even see: the atmosphere. From global supply chains to transportation networks to public safety systems, weather is constantly influencing outcomes at scale. Not as isolated events, but as continuous chains of observations and models. The question is: how visible is weather in your decision-making today? Learn more: https://lnkd.in/geK66mph

𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥-𝐆𝐫𝐚𝐝𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞, 𝐑𝐞𝐢𝐦𝐚𝐠𝐢𝐧𝐞𝐝 𝐟𝐨𝐫 𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞. ⛈️📲 For decades, high-resolution single-site radar and mapping was reserved for the pros. Today, The Weather Company is bringing that expert precision to everyone with the all-new 𝑺𝒕𝒐𝒓𝒎 𝑹𝒂𝒅𝒂𝒓 app. While standard radar shows rain, our high-res data reveals storm rotation, hail, and severe structures — the same insights experts use to make critical decisions. And our AI-Powered Weather Assistant™ helps you plan your day with confidence. 𝐖𝐡𝐚𝐭'𝐬 𝐍𝐞𝐰:  𝐇𝐢𝐠𝐡-𝐑𝐞𝐬 𝐒𝐢𝐧𝐠𝐥𝐞 𝐒𝐢𝐭𝐞 𝐑𝐚𝐝𝐚𝐫: Professional-level detail on storm intensity and movement. 𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐖𝐞𝐚𝐭𝐡𝐞𝐫 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭: A generative AI experience that translates complex data into natural, actionable advice. 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐛𝐥𝐞 𝐋𝐚𝐲𝐞𝐫𝐬: Easy-to-use personalized views for wind, lightning, and tropical tracking. Whether you're a weather enthusiast, a daily planner, or a business leader (or all three!), Storm Radar is like having a meteorologist in your pocket. Experience the future of weather tracking. Download on iOS today. 🔗 https://lnkd.in/eptTmhP6

As parts of the country begin to see the first signs of spring, outdoor activities return - and so does mosquito season. But mosquitos don’t follow the calendar, they follow the weather. This can create uncertainty for families, but become an opportunity for brands – SC Johnson's OFF!® brand saw a way to turn that uncertainty into confidence. To make the OFF!Cast Mosquito Forecast™ more precise and actionable, OFF!® partnered with The Weather Company – integrating mosquito data with hyper-local forecasts to deliver timely guidance when and where it mattered most. The result? A data-driven experience that helped families feel more confident outdoors. Read more: https://lnkd.in/eP7VedDa

🌦️ 🌎 Happy World Meteorological Day 🌍 🔭 Today, we’re celebrating the incredible evolution of atmospheric science and the dedicated experts who make sense of our changing skies. At The Weather Company, our team of over 100 meteorologists remains at the heart of everything we do. While we’ve utilized machine learning for over 25 years, we are currently standing at the threshold of a generational technology shift. By pairing human intuition with the speed of new techniques in AI forecasting, our mets are transforming raw data into weather intelligence that helps people and businesses make smarter, safer decisions in real time. Swipe through the carousel to hear directly from a few of our leaders — Peter Neilley, James Belanger, and Thomas M. Hamill— on how we’re redefining the future of forecasting with AI. 🔗 Read the full blog here: https://lnkd.in/e-XtSJSX

Forecast Fridays | Spring starts today. For businesses, spring is more than a seasonal milestone, it is a strategic inflection point. Shifts in temperature, daylight, and storm patterns don’t just change the forecast. They change behavior, demand curves and risk exposure. For marketers, this creates a constantly moving landscape: consumer intent shifts alongside the weather, often faster than traditional plans can adapt. Are you planning for how weather will impact your business this season?

When severe weather hits, what happens beforehand can make all the difference. Over the past week, multiple communities have been repeatedly affected by powerful storms. As of this morning over 500,000 homes and businesses are without power, and yesterday around 60 million people across the Eastern US started their day under a severe weather threat. This mix of weather can feel overwhelming, but it’s common for early spring. As warmer, humid air moves north and colder air still lingers, the atmosphere can produce several types of impactful weather at the same time. Moments like these are a reminder that the value of a forecast isn’t just predicting what’s coming, it’s giving people and organizations the insights they need to prepare. From emergency teams prepping response plans to businesses adjusting their daily operations, timely weather insights help communities act earlier and respond faster so they can better protect lives and livelihoods. We’re committed to providing the insights you need to stay ahead of the storm. Read more: https://lnkd.in/etQbrffG

We are proud to announce the continuation of our longstanding partnership with United Airlines, ensuring that our industry-leading weather intelligence remains at the heart of their global operations. This collaboration is a powerful example of how we help people and businesses everywhere turn the world’s most accurate forecast data into more informed decisions, whatever the weather.

Last week we asked: How resilient is your organization to weather-driven disruptions? Here’s what we heard: 47% - Highly resilient  19% - Moderately resilient  7% - Improving  27% - Reactive While nearly half feel highly resilient, more than half of respondents are still building or reacting to weather preparedness. As weather volatility continues to reshape operations, supply chains and consumer demand patterns, weather resilience is quickly becoming a business-critical capability. Check out our expert’s perspective on these results:

International Women’s Day is a moment to recognize the leadership shaping industries in real time. At The Weather Company, women across meteorology, data science, AI, enterprise strategy and beyond are helping people and businesses anticipate risk, unlock opportunity, and make smarter decisions every day – all while building a stronger future for the next generation. #GiveToGain We asked some of our leading meteorologists for career and industry insights. Here’s what they had to say: Kate Collins, Jessica Renz (CMet), Lauriana Gaudet, Caitlin Kaiser, Jennifer Gray, Sara Tonks, Hannah Cohn

“The world’s best weather requires the world’s best people.” Today is Employee Appreciation Day, and we’re taking a moment to celebrate the talent, dedication, and hard work of everyone at The Weather Company. Every forecast, every innovation, every story, every win - it all happens because of you. Thank you!