TMA

HISTORIC. Congratulations to Autumn Durald Arkapaw on becoming the first woman ever to win the Oscar for Best Cinematography for her visionary work on Sinners.✨    We had the incredible privilege of collaborating with her on our State Farm Football and Super Bowl campaigns this year and witnessing her brilliance behind the lens was nothing short of inspiring. Here's to shattering ceilings and setting new standards. We're so lucky to have worked with her.   Congrats Autumn!

Incredible weekend at Daytona for Team TMA with a pair of tasty, immersive, resonant experiences in the middle of the action. For The Wendy's Company we turned a drive thru, steps away from the Daytona International Speedway, into the Wendy’s Speedway - home of the Biggie 500. With Justice, we brought the Glam Garage to the Daytona Midway to get fans race day ready and showcase the NASCAR x Justice clothing collection, available at Walmart. 🏁 🏁 🏁

This year’s Super Bowl was huge for Omnicom. And TMA is thrilled to have played a part in this with our campaign for client State Farm. Read Troy Ruhanen’s round up here👇

AI is everywhere. But so are human needs. 🤖     Technology is moving at lightning speed, yet Gen Z still craves what no algorithm can replicate: purpose, belonging, and authenticity.     Here's what we know: Successful brands in the coming years won't compete on innovation alone. They'll win by laddering back to human needs first.     Our Sr. Strategist Chelsea Dynes shared her insights on Gen Z's relationship with AI in a new op-ed with AdAge. She breaks down exactly how your brand can stay ahead of the curve and what it actually means to build real connections with this generation.     READ MORE HERE: https://lnkd.in/etVNz4ha    What's your biggest challenge in staying authentic while embracing innovation? Drop your thoughts below. 👇     #GenZ #Marketing #AI   

ICYMI 👀

When you put your own spin on one of the most iconic songs in culture for the Big Game, you better go all the way. 🎶🏈 That’s exactly what we did this morning on the TODAY Show. Building on the Danny McBride and Keegan-Micheal Key moments from our teasers, we shared more of our “Stop Livin’ on a Prayer” spot, introducing a new chapter with Academy Award® nominated actress Hailee Steinfeld joining the story. Her presence helps spark a simple but important question: Are you confident in your coverage or just hoping for the best? 🤞 That’s where State Farm comes in, because “halfway there” works for songs, not insurance. If you’re curious to hear more about the thinking behind this work, I unpacked it further in an interview out today. Take a look below 👇 https://lnkd.in/gwzgarTX #BigGame #BrandStrategy #LikeAGoodNeighbor #OurStateFarm

If you missed Katseye on the Grammys, be sure to catch them in State Farm's big game spot on Sunday!

State Farm would never settle for Halfway There. 2.8.26

Stop testing gaming. The brands winning in 2026 aren’t running one-off activations — they’re building worlds, communities, and loyalty inside games. New Campaign Mode episode is live, breaking down: • The macro shifts reshaping gaming • Where brands should actually invest • Why intent > demographics • How AI, creators, and UGC change the playbook Worth a listen if gaming is anywhere on your roadmap. YouTube 🔗: https://lnkd.in/gU9xMyhQ Spotify 🔗: https://lnkd.in/gBdwCTwx Apple Podcasts 🔗 : https://lnkd.in/gGgD-CM7 Campaign Mode Hosts: Sami Barnett & Morgan Bridges

Mobile Gaming is Your Untapped Marketing Goldmine📱 Over 2.5 billion players. More revenue than movies and music combined. Yet most brands are still sleeping on mobile gaming. In the latest episode of Campaign Mode, we break down why mobile gaming deserves a spot in your media mix, explore real brand activations in Candy Crush and Subway Surfers, and reveal which strategies actually drive results. What you'll learn: 🎯 Who's playing and why it matters ❌ What marketers get wrong about in-game advertising ✅ Real integrations that moved the needle 💡 Winning strategies: rewarded video, creator collabs, custom content. If your brand still thinks gaming is just for consoles, this episode could change your strategy. Listen anywhere you get your podcasts, linked below. YouTube 🔗: https://lnkd.in/gC5gAjzb Spotify 🔗: https://lnkd.in/g5CQ-5iQ Apple 🔗: https://lnkd.in/gT_VJjGJ Campaign Mode Hosts: Sami Barnett & Morgan Bridges