As broadcasters continue to lose C-band spectrum, the pressure on North American distribution is real, accelerating, and industry-wide. This isn't a distant challenge, operators are making consequential decisions about their infrastructure right now, and the stakes are high. Our breakfast event On Tuesday, April 21 during NAB Show , will bring together some of the sharpest minds in the industry for a candid, balanced discussion on what satellite replacement actually looks like in practice. We are pleased to have the following speakers joining us: Brad Cheney,Kanelm Dean, Thomas Edwards, Ken Fuller, Alastair Hamilton, G Morgan, Dave Johnson, Michelle Munson, Alan Young, Rick Young A huge thank you to our sponsors Amazon Web Services (AWS), Eluvio, Globecast, LTN, SES Satellites, Synamedia and Zixi whose support makes this kind of focused, independent industry dialogue possible. Full agenda and registration at https://lnkd.in/eTRVrdK6 #NABShow #Broadcasting #SatelliteReplacement #IPDistribution #BroadcastTech #MediaTech #Cband #spectrum
About us
Welcome to The Hive Group - a dynamic fusion of expertise from PRComs, Dovetail Creative and Beyond the Grapevine co-founded by industry leaders Clare Plaisted, Lisa Collins and Ben Davenport. With decades of experience, we specialize in helping brands across the Media and Entertainment, AV, and technology industries define their message, stand out, and connect with the right audience. Our unique approach blends data-driven insights with deep industry relationships, ensuring your brand doesn’t just make noise - it makes an impact.
- Website
-
https://wearehivegroup.com/
External link for The Hive Group
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Type
- Public Company
Employees at The Hive Group
Updates
-
We are gearing up for an action-packed NAB Show We are putting the final touches in place for our clients’ presence at the event – ensuring they maximise ROI from every activation. On the show floor, the Hive team will be out in full force, supporting booth management, podcast studios, press meetings, and capturing high-quality video content throughout the show. We are also delighted to have Clare Plaisted and Lisa Collins back in their regular roles, hosting interviews in the NAB TV Studio 🎥 Alongside the show, we’ve got a series of exciting events lined up: ✨ Satellite Replacement Breakfast ✨ The Everpure Breakfast ✨ And our very own Hive lunch, sponsored by InfoComm and DCE AGENCY Ltd If you’d like to join us at any of these, we’d love to see you. Find out more here: https://lnkd.in/ecDS978p #NAB2026 #MediaTech #Broadcast #Events #Networking #Tradeshow
-
-
30 days to NAB Show. Most high-value diaries are already filling. If you’re relying on “footfall,�� you’re taking a risk. There’s still time to: Launch targeted outreach Activate pre-show content Personally secure strategic meetings The difference between a busy stand and a productive show often comes down to what happens before you arrive.
-
-
Join Everpure for an exclusive breakfast session at NAB Show AI is moving fast, but many teams are still grappling with fragmented workflows, rising data volumes, and infrastructure that wasn’t built for scale. How do you manage content efficiently from ingest to distribution? How do you avoid duplication, delays, and complexity as AI becomes embedded across your pipeline? Join Everpure and industry experts for a practical discussion tackling the real challenges facing media teams today. Limited spaces available - secure your seats at https://lnkd.in/etSX_fBg #NABShow #MediaTech #AIinMedia #ContentWorkflow #BroadcastInnovation
-
-
Announcing the initial speaker line-up for our upcoming NAB breakfast event The Future of Satellite Replacement As the industry navigates ongoing C-band spectrum loss and increasing pressure on distribution strategies, this session will bring together senior leaders to explore what comes next, from satellite reliance to IP and hybrid models. We are pleased to be enabling a truly balanced, industry-led discussion featuring: Brad Cheney, FOX Sports Thomas Edwards, Amazon Web Services (AWS) Alastair Hamilton, Fox Corporation Michelle Munson, Eluvio Alan Young, Zixi Rick Young, LTN This educational forum is designed to share real perspectives on the future of broadcast distribution. More speakers to be announced soon. If you're attending NAB and want to be part of this important conversation, secure your seat here https://lnkd.in/eTRVrdK6 #NABShow #BroadcastTech #MediaDistribution #IPDelivery #Satellite #Innovation
-
-
40 days until NAB Show. The logistics may be finalised. But the strategy around your presence can still be strengthened. Who are you targeting? What conversations are you engineering? How does this align to pipeline? There is still time to elevate your activation plan and turn exhibition spend into measurable commercial impact. 40 days is enough — if you use them wisely.
-
-
NAB Show is now under 60 days away! The exhibition space may be booked. The stand design may be approved. But your engagement strategy can still be elevated. The organizations that see the greatest commercial return treat NAB Show as part of a structured, insight-led growth strategy, not a standalone event. There is still time to refine your pre-show campaigns, secure strategic meetings, align media engagement and plan high-value executive touchpoints. The next eight weeks can significantly influence the commercial outcome. The question is simple - Will your NAB Show 2026 be a cost center, or a growth driver? If it needs to deliver measurable pipeline impact, now is the moment to act. #NABShow #GoToMarket #TradeShowStrategy #B2BMarketing
-
-
Great insights from the DPP here
Beyond the chatter, what does "ProAV" mean for broadcasters, streamers, producers, and their technology suppliers? Well, there's been a lot posted about Integrated Systems Europe (ISE), but when it comes down to understanding how trade shows paint a picture of media tech, there's one voice I was dying to hear: that of my excellent colleague David Thompson. That's why we sent him to the Barcelona. His reflections are on the money - well worth 6min of your time. https://lnkd.in/eMCazUJU
-
-
Lorenzo Zanni sits down with Clare Plaisted to share his views on #trends coming out of this years Integrated Systems Europe (ISE) and some of his top tips for traditional broadcast vendors entering the Corporate AV market. https://lnkd.in/eDDtxFDM #Convergence #Research
-
-
Lisa Collins sat down with InfoComm's Senior Director of Sales Dan Cole to learn more about this year's event in Las Vegas and why YOU really need to be there https://lnkd.in/eV2uTFy4
-