UWEBC (University of Wisconsin E-Business Consortium)

Have you heard about the Wisconsin Drives Manufacturing Summit? This event, happening 𝙅𝙪𝙣𝙚 1–2 𝙖𝙩 𝙇𝙖𝙢𝙗𝙚𝙖𝙪 𝙁𝙞𝙚𝙡𝙙, is built by manufacturers, for manufacturers, and shaped by real-world experience across the industry. You’ll hear directly from manufacturing leaders on how they’re tackling operational challenges, adopting new technologies, and, 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹𝗹𝘆, developing the workforce needed to support the future of manufacturing. From navigating talent shortages to upskilling teams and integrating technology on the shop floor, the conversations go beyond strategy and into what’s actually working. But here’s something you might not know… You can be part of this experience at no cost by joining us for a 2-day journey that begins with the 𝗪𝗶𝘀𝗰𝗼𝗻𝘀𝗶𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝘆𝗺𝗽𝗼𝘀𝗶𝘂𝗺 𝗼𝗻 𝗝𝘂𝗻𝗲 𝟭 and continues into the Wisconsin Drives Manufacturing Summit. It’s a unique opportunity to connect with peers, gain practical insights, and explore how technology and workforce development are shaping the next era of Midwest manufacturing. Plus, you'll hear from stellar speakers from Clarios, Generac, Exact Sciences, and Brunswick Corporation. If you’re in manufacturing (or supporting it), this is one you won’t want to miss. Registration is open now: https://lnkd.in/g9BX5d2x #WisconsinDrives #ManufacturingSummit #WisconsinManufacturing #TechInManufacturing #WorkforceDevelopment #OperationalExcellence #TalentShortage #Upskilling #IndustryLeaders #ManufacturingInnovation #MidwestManufacturing #DigitalSymposium #ConnectAndLearn #FutureOfManufacturing #ManufacturingChallenges #WisconsinEvents 🚀🔧

Our Measuring What Matters - Moving from Metrics to Meaningful Outcomes event is TWO WEEKS AWAY! 💻 Virtual 📆 Thursday, April 16, 2026 ⏰ 9 am - 12 pm CT Customer experience has evolved from a "soft" metric into a critical revenue driver and strategic growth lever. Organizations that prioritize meaningful outcomes over mere scores see up to 41% faster revenue growth and 51% better customer retention than their competitors. However, there is a persistent linguistic divide in many organizations: CX teams advocate for satisfaction, while financial leaders demand ROI, resulting in CX projects being disqualified during budget season for failing to demonstrate hard causality. In this event, you will see examples of the translational skills needed to bridge the gap between customer sentiment and the P&L, effectively transforming CX into a strategic, profit-generating engine for your enterprise. Featuring a spotlight from Mathew Snyder, Senior Research Manager of Customer Care Measurement & Consulting, Members can expect to walk away: 👉 Translating customer experience metrics into financial impact, connecting CX initiatives directly to revenue, retention, and ROI 👉 Utilizing practical approaches for integrating customer sentiment with operational performance to create a unified view of the customer 👉 Moving beyond traditional metrics like Net Promoter Score toward moment-based measurement that captures real customer value Ready to transform CX into a strategic, profit-generating engine for your enterprise? Register now: 👉 https://bit.ly/4cmgo9q

Just one week away! Procurement teams are constantly balancing competing priorities—transactions, supplier relationships, and long-term value creation. But when time is tight, what actually gets prioritized? Join us on April 9 for The Procurement Predicament: Balancing Transactional, Relational and Value-Creating Priorities, where we’ll explore practical ways to bring better balance (and less overwhelm) to your procurement strategy. You’ll hear from: - James Altwies (Exact Sciences) on real-world challenges and lessons learned - Daniel Pellathy (University of Tennessee, Knoxville) on future-ready procurement strategies Together, we’ll dig into: ✔️ How to prioritize what matters most ✔️ Tools to better segment suppliers and focus efforts ✔️ Creating space for strategic work—even in busy environments ✔️ Communicating trade-offs clearly across your team When? April 9 at 9:00 AM – 12:00 PM CT 💻 Virtual Register now: https://lnkd.in/g-UNph-R

🗓️ Check out this month's UWEBC newsletter! Inside, you’ll find the opportunity to register for the Wisconsin Digital Symposium, including keynote speakers, lightning talks, and access to the Wisconsin Drives Manufacturing Summit the following day. We also recap the 2026 CX Symposium, highlight one of our new Practice Directors in Residence, and share a special announcement about the 2026 Annual Conference. 👉 Read now and stay connected!

We are excited to announce our Wisconsin Digital Symposium Lightning Talk speakers: Hantang Qin, Leah Ujda, and Xiaopeng (Shaw) Li! In just 10 minutes each, these UW–Madison experts will deliver powerful insights and bold ideas that are sure to leave a lasting impression. We are honored to have them speak on this special day. 📍Bring your team and join us on June 1, 2026, at Lambeau Field in Green Bay, WI, or virtually! 🐥Early bird pricing ends April 15! https://lnkd.in/g6TzhfKs #UWEBC #WisconsinDigitalSymposium #PeerLearning

Our Wisconsin Customer Experience Symposium brought together an incredible group of professionals, and we’re still reflecting on the thoughtful conversations and fresh perspectives shared throughout the event. During our sponsored case studies, we were excited to welcome David Beinhacker, Chief Research Officer at CCMC, and Gannon Harris, Enterprise Account Executive, NiCE David Beinhacker’s case study explored how organizations often set ambitious customer experience goals but fall short by focusing too heavily on scores rather than acting on customer feedback. He shared how CCMC addressed this challenge with one of their clients, outlining the processes used to shift the organization away from simply analyzing metrics and toward leveraging Voice of Customer listening metrics through an action-planning lens. This approach enabled the organization to mobilize insights and drive measurable improvements in customer satisfaction and overall business outcomes. Gannon Harris’s case study provided a practical, experience-based perspective on why many AI initiatives stall and how organizations can take a more effective approach to applying AI in customer experience. He emphasized that interaction points reveal where AI can drive meaningful outcomes, rather than simply generating vanity activity metrics. Importantly, Gannon noted that AI is not about reducing headcount, but about reallocating time toward the most valuable aspects of the customer experience—personal, human interactions. A huge thank you to our 2026 CX Symposium sponsors for their knowledgeable insights. Learn more about CCMC and their full-service CX survey options, transforming customer feedback into action: 👉 customercaremc.com Learn more about NiCE and their transformation of CX with AI that puts people first: 👉 https://www.nice.com/ Missed the event? 👉 A Digital Pass is now available for immediate access to all session recordings here: https://lnkd.in/gyzS7HfD

Today marked the very first session of our Manufacturing Special Interest group led by James Rink, Ed.D., our UWEBC Manufacturing Practice Director in Residence! 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐭𝐨 𝐨𝐮𝐫 𝐬𝐩𝐞𝐚𝐤𝐞𝐫𝐬: Brenda Wittrock - Director of Strategic Operations at Milwaukee Tool Kemal Farrokhnia, CPIM CSCP - Director of Operations - Advanced Manufacturing at Generac 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐭𝐨 𝐨𝐮𝐫 𝐦𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠 𝐩𝐚𝐧𝐞𝐥: Scott Graf - Chief Manufacturing Officer at Greenheck Group Jeff Koga - SVP of Excellerate, a division of FTI Jennifer Romanin - VP Global Support and IVD Operations at Promega Corporation Jon Hobgood - Global Head of Advanced Manufacturing at GE HealthCare It was amazing to see everyone being part of a thoughtful discussion on digital transformation—from execution at speed and connected manufacturing systems to real-world insights shared by industry leaders across Wisconsin. See what our next events are here! https://lnkd.in/gTM4QECf #OnWisconsin #TheWisconsinIdea #UWEBCManufacturing

At the Wisconsin Customer Experience Symposium, the "When CX Leads, Technology Follows" panel brought together industry leaders to share how their organizations are shifting away from a technology-first mindset and toward leading with customer experience. These dynamic panelists offered thoughtful perspectives on what it really looks like to put the customer at the center, and how that shift is influencing everything from strategy to day-to-day decision-making. Panelists emphasized that the most effective technology investments start with a deep understanding of customer needs, not tools. By grounding decisions in customer insights, organizations can better align teams across marketing, IT, and operations to create more seamless experiences, while also overcoming challenges like breaking down silos and avoiding over-investing in technology that doesn’t directly improve the customer experience. We would like to give a huge thank you to our incredible panelists for sharing their time, expertise, and real-world perspectives: 🌟Siva Balu - Quartz Health Solutions 🌟 Nicole Joraanstad, MBA, CCP, PHR - TDS Telecommunications LLC 🌟Christopher Neuharth - Children's Wisconsin 🌟Lisa Pavelski - TruStage Missed the Event? No worries! Grab a digital pass here to watch all session recordings: https://lnkd.in/gQDK_5zn

Final call to save, don’t miss it! Early bird registration for the Wisconsin Digital Symposium ends April 15. Join us June 1 at Lambeau Field for a high-energy, reimagined experience that brings together leaders in technology, data, and digital transformation, co-located with the Wisconsin Drives Manufacturing Summit for a powerful two-day event. This year’s Symposium dives into how organizations are actually operationalizing digital—from AI and analytics to platforms, intelligent products, and automation—to drive measurable business outcomes. Expect practical insights, real-world examples, and meaningful conversations with peers navigating the same challenges. 🎤 Featuring keynote speakers Aine Denari (Brunswick Corporation) and Phil Gilbert (former IBM design leader), plus an executive panel with leaders from Exact Sciences, Clarios, and Generac. As a bonus, UWEBC members receive complimentary access to the Wisconsin Drives Manufacturing Summit innovation showcase and the summit proceedings. Secure your spot now before prices increase: https://lnkd.in/g9BX5d2x #UWEBCCommunity

Our Wisconsin Customer Experience Symposium brought together an incredible group of professionals, and we’re still reflecting on the thoughtful conversations and fresh perspectives shared throughout the event. During one of our standout sessions, we were excited to welcome Ty Givens as a featured speaker. In her session, Why CX Is No Longer Just Support, It’s Leverage: The Shift from Cost Center to Business Advantage, Ty challenged the traditional view of customer experience as a support function. She highlighted how CX has evolved into one of the most powerful sources of insight into customer friction, loyalty, and growth, yet many organizations still treat it like a cost center. Ty explored how CX leadership is changing, why execution often becomes the biggest barrier to impact, and what organizations need to do to transform CX into a true driver of business value. Attendees walked away with a clearer understanding of where CX creates real leverage, why teams can feel busy without making meaningful progress, and practical ways to shift from reactive support to growth-focused CX. A huge thank you to ⭐Ty G. for sharing her expertise and real-world perspective with our community! Missed the event? 👉 A Digital Pass is now available for immediate access to all session recordings here: https://lnkd.in/gyzS7HfD