Excited to officially announce our partnership with Cadence.
One thing Tara Davis-Woodhall and I have become more intentional about is building partnerships that are genuine to how we train, compete, and live every day. We want to work with brands we truly believe in and help build for the long term.
That’s what made Cadence feel different from the beginning.
Performance at the highest level comes down to consistency, recovery, preparation, and paying attention to the small details every single day. Hydration is a huge part of that process for us, and Cadence quickly became something we naturally incorporated into our daily routine. Tara and I also love that it feels like a modern alternative to the traditional sports drinks we have seen in grocery stores for years.
What also really excited us was the vision behind the company, founded by Ross Mackay, and where the brand is headed. Cadence really understands storytelling and how today’s athletes strive to connect directly with their audiences.
Track & Field is one of the most global sports, but there’s still so much opportunity for a new style of innovation and storytelling. I am also excited for a new brand to enter the sport in a meaningful way.
Our partnership includes Cadence appearing on our Nike competition uniforms this season, a sponsorship area that is uncommon in the sport. Historically, most athletes haven’t utilized that space in a meaningful way, so we’re excited to help show what’s possible when athletes and brands build true long-term partnerships together.
The sports world is changing quickly, and the best partnerships today feel much more collaborative, authentic, and community-driven than they did in the past. Athletes want to help build brands they genuinely connect with.
That’s why this partnership means so much to us. In addition to joining as ambassadors, we’ve also invested in the company because we believe in the people, the product, and the future of the brand.
Excited for what’s ahead as we start the road toward LA together.
https://lnkd.in/gNmQy8Wu