USANA Health Sciences

In an exclusive interview with CEO North America, Kevin Guest, CEO of USANA Health Sciences, Inc., discusses why this science-backed nutrition company is at a pivotal point of transformation to become a leading omnichannel health and wellness platform. Celebrating 30+ years of science-based nutrition, USANA Health Sciences, based in Salt Lake City, Utah, remains a global leader in a wellness market marked by shifting consumer priorities and rapid innovation. With net sales of $925.26 million (as of 2025), the company ranks among the largest publicly traded direct-selling firms in nutrition, personal health, and wellness, developing science-based products and distributing them worldwide. At the heart of this significant new chapter for USANA is the return of Kevin Guest as CEO, a move that indicates both stability and change for the organization. Throughout its transformation, USANA remains focused on executing its five-pillar strategy for profitable growth: Active Customer Growth, Direct Selling Model, Product Quality & Innovation, New Market Expansion & M&A, and In-House Manufacturing. “We are currently in 25 global markets, which means there is a great opportunity for expansion as we continue to grow globally, driven by a consumer growth engine that we’re going to be feeding regularly, leveraging new product innovation and development.” Moving forward, Guest notes, “A big part of what will differentiate us in the future is the experience customers have with our brand. I’ve challenged the groups globally to make our brand a brand that is impossible to not love.” He proudly explains, “From concept to formulation, to production, to the end customer, it’s all done in-house here at USANA, so that’s a big competitive advantage for us as a company.” “People aren’t wanting to simply survive; people are expecting to thrive. And we’re providing that for them in a very unique way.” Read our exclusive interview here: https://lnkd.in/gxpdNaRK

That’s a wrap on another amazing summer internship program! ☀️ A huge thank you to our interns for bringing fresh ideas, positive energy, and a willingness to jump in wherever needed. From projects and presentations to team events and everything in between, you've made a lasting impact and helped make this summer one to remember. We're so grateful for everything you've contributed and can't wait to see where your journeys take you next. 🌟

We are proud to announce that we have earned a spot on the prestigious 2026 USA TODAY Top Workplaces award list. The award honors organizations that have created exceptional, people-first cultures. We strive to always put people first and the caring environment we have fostered over the past 30-plus years has truly made USANA one of the best places to work. Read more below! https://lnkd.in/gjdtdX6Z

Happy Earth Day! 🌍 At USANA, we believe a healthy world starts with healthy choices. Our 2025 Sustainability Report highlights how we support people, protect the planet, and create science-backed products, with a continued focus on Products, People, and Planet. This year, we’re also introducing our Sustainability Scorecard, sharing the measurable progress behind our commitments. Because when we invest in health, we invest in the future. Explore more at https://lnkd.in/gF2rQZWP

Today, on International Employee Appreciation Day—and every day—we recognize the incredible employees who make USANA such a great place to work. Across 25 markets and all departments, our employees consistently show up with purpose, dedication, and a shared commitment to advancing USANA’s mission. Simply put, USANA would not be where it is today without them. To every USANA employee around the globe: thank you for your hard work, passion, and the impact you make every day. We are truly grateful. 🌎 ��

From powerful moments on stage to meaningful connections beyond it, our Regional Convention brought the USANA community together to learn, celebrate, and look ahead with confidence. Thank you to everyone who joined us—and special thanks to the more than 100 employees whose dedication and hard work made this event possible. We couldn’t have done it without you! ✨

Athletes around the world trust USANA, and we’re proud to stand behind them. 💙❄️  With 190 athletes, 8 teams, and 4 countries, we’re cheering on our USANA Athletes as they take the stage and compete at the highest level. Because when performance matters, quality nutrition matters too. Join us in cheering them on February 6.

As we reflect on the past year, we’re grateful for the many moments that brought our employees together in 2025. USANA would not be possible without our incredible team around the globe. Here’s to building an amazing new year together! 🌎🌟 #weareUSANA

A new chapter of leadership begins at USANA. Kevin Guest is stepping back into the role of CEO to lead the company into its next phase of growth. With more than 30 years at USANA, including eight years as CEO, Kevin brings deep experience and a clear vision for what’s ahead. We’re grateful for Jim Brown’s leadership and contributions over the past 19 years, which helped position USANA for the future. With a strong foundation, world-class products, and a commitment to our Brand Partners, we’re confident in what comes next. Learn more here: https://lnkd.in/ggjPUiKX

Celebrating Leadership Excellence ✨ A big congratulations to USANA’s General Manager of the Philippines, Cherry Dionisio-Ampig, for being honored with the Circle of Excellence | Woman Leader of the Year award at the Asia CEO Awards! This prestigious recognition celebrates Filipino women leaders who have achieved remarkable success across industries—from private sector and government to entertainment and sports. “It was truly an honor to be recognized alongside 13 other incredible Filipino women leaders in the country. I’m humbled, especially knowing that there were hundreds of nominations submitted. I’m just very grateful to have been chosen.” We’re proud to see Cherry’s leadership and impact recognized on such a prominent stage. Congratulations again! #Leadership #AsiaCEO #WomenInLeadership #USANA