📰 TOP STORY DROP! 💡Leaked Pitch Deck Reveals Amazon's Plan to get Advertisers on Rufus ⚡️Future ChatGPT Ads Might Actually Talk to You
U of Digital
Professional Training and Coaching
We educate teams on topics like #AI, #AdTech, #MarTech, #CTV, #CommerceMedia, and more...
About us
Our mission is to bring clarity to the complex and ever-evolving digital marketing ecosystem through engaging, ongoing education. We bring in experts from across the industry to educate individuals and teams on hot topics like programmatic, data privacy, identity, connected TV, clean rooms, and more. We believe that education should be multi-modal (online, in-person, video, audio, etc.), in order to meet the learner where they are, and that education should be an ongoing journey, not a singular event. We transform teams at companies like Google, Criteo, StackAdapt, TikTok, Indeed, Reddit, Quantcast, Lotame, GumGum, and more, so that they can create better outcomes for their own careers and their organizations. #KnowledgeIsPower #LearningIsFun
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http://www.Uof.Digital
External link for U of Digital
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- Professional Training and Coaching
- Company size
- 2-10 employees
- Headquarters
- San Francisco
- Type
- Privately Held
- Founded
- 2018
- Specialties
- adtech, programmatic, digital marketing, education, sales training, martech, technology, advertising, and digital advertising
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⚡️ AI EDGE NEWSLETTER DROP: TOP STORY: 💬 OpenAI Wants Ads To Talk Back- OpenAI is working with Smartly to build ads inside ChatGPT that respond to users in real time. Over 600 brands are already in the pilot, with $100M in projected annual ad revenue. If ads become part of the conversation, not just next to it… does search advertising start to break? NEW PRODUCTS & FEATURES: 🛒 Amazon Opens Rufus Ads- Amazon is charging for ads inside Rufus, its AI shopping assistant. Prompts show up mid-conversation at ~$0.31 CPC. Are these just search ads in disguise, or something closer to influence? 🤖 Kargo Launches Fully Agentic Media Platform- Kargo says KERA can plan, build, and optimize campaigns end-to-end. Do marketers actually want one system doing everything, or do they want control? Plus 2 more… AI USE CASE OF THE WEEK: 🧠 Workday’s Content Machine Workday rebuilt its marketing engine using Adobe tools. Results: • 50% lower production costs • 90% of marketers creating assets themselves Your move: • Audit last 90 days of creative requests • Find repeatable formats • Turn top 3 into templates • Measure time saved and hours reduced OTHER HEADLINES: 🛍️ Walmart And Carrefour Bring Shopping Into ChatGPT- Walmart and Carrefour are testing in-chat browsing and checkout. Does AI become the new storefront? 📊 Google Pushes Gemini As The Interface Layer- Google is connecting analytics and workflows directly into Gemini. Is every product about to become prompt-first? 🧴 La Roche-Posay Dominates AI Search- The brand shows up in 22% of ChatGPT skincare queries. Is AI visibility SEO is growing. Plus 5 more… DM “EDGE” for the full newsletter.
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U of Digital reposted this
Didn't think about the potential brand safety implications of AI-driven campaign optimization ... so shout out to Melissa (Grady) Dias for that hot take! 🔥 🔥
🍲 A Recipe for Transparency Issues... Melissa (Grady) Dias joins Shiv & Tameka to dish about what marketers risk losing when automation gets too easy to trust, especially once the numbers look good enough to stop asking how the machine got there. Full Episode: 🌐 Spotify: https://lnkd.in/gTMjzsp8 🍎 Apple: https://lnkd.in/gFg7JHvJ 📺 YouTube: https://lnkd.in/gdQGhGYP
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🍲 A Recipe for Transparency Issues... Melissa (Grady) Dias joins Shiv & Tameka to dish about what marketers risk losing when automation gets too easy to trust, especially once the numbers look good enough to stop asking how the machine got there. Full Episode: 🌐 Spotify: https://lnkd.in/gTMjzsp8 🍎 Apple: https://lnkd.in/gFg7JHvJ 📺 YouTube: https://lnkd.in/gdQGhGYP
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⚡️ U OF DIGITAL NEWSLETTER DROP! TOP STORY: 🛒 Amazon Wants To Whisper Ads Into Your Shopping Decisions Amazon is bringing ads to Rufus, its AI shopping assistant, and this one matters. Brands won’t just show up after a search. They’ll get inserted directly into the shopping conversation through clickable AI-generated prompts like “Why choose Brand X?” and those prompts will be auto-enabled through existing campaigns. This isn’t search. It’s influence inside the decision itself. If AI ads are going to work anywhere first, is Amazon already ahead? OTHER HEADLINES: ⚖️ Meta And YouTube Lose A Major Addiction Trial - A California jury found Meta and YouTube liable for addictive product design, not just content. If product design is now the legal battleground, what happens next? 🎮 Unity Officially Pulls The Plug On ironSource - Unity is shutting down the ironSource ad network just a few years after a $4.4B merger. How often do deals this big get undone this fast? 📺 Netflix Keeps Making Ads Look Like The Better Deal - Netflix raised its ad-free tier to $20/month, pushing more users toward ads. Are we watching streaming rebuild cable in real time? And lots more… DM us “News” for the full U of Digital Newsletter
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The 🛞’s turning when you’re in a deep-dive on modernizing today’s tech stack and democratizing AI…
Domenic Venuto - Horizon Media and Tameka Kee - U of Digital kick off today’s summit with a deep dive into modernizing the tech stack and democratizing AI to deliver an outcomes-driven, adaptive partnership model built for growth. Only at the Beet.TV AI Media Summit with Horizon Media. #BeetHorizon
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YES! Melissa (Grady) Dias’ passion and industry insights made this such an exciting episode. And Tameka Kee effortlessly stepped in to cohost with Shiv and absolutely smashed it. Myles Younger, we would be worried if I we were you. 😉
⚡️New AI Edge Episode! Melissa (Grady) Dias joins Shiv and Tameka Kee to break down how AI is reshaping brand building, creative production, and marketing decision-making. Melissa has led marketing across some of the biggest brands, including seven years as CMO of Cadillac, and now brings that perspective into a fast-moving healthcare startup environment. They get into: 🧠 Why OpenAI shutting down Sora is really about cost, monetization pressure, and a shift toward enterprise, not a failure of AI video 🍎 What Apple opening Siri to outside AI models could mean for who controls the interface and how consumers choose tools ⚠️ How over-automation can push brands into high-performing but off-brand outcomes, and why marketers still need to audit what the machine is optimizing for And lots more... Full Episode: 🌐 Spotify: https://lnkd.in/gTMjzsp8 🍎 Apple: https://lnkd.in/gFg7JHvJ 📺 YouTube: https://lnkd.in/gdQGhGYP
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🎭 AI Can Help The Creative. It Shouldn't Be The Creative. Melissa (Grady) Dias joins Shiv and Tameka to break down when AI starts colliding with royalties, ownership, and the human side of creative work. Full Episode: 🌐 Spotify: https://lnkd.in/gTMjzsp8 🍎 Apple: https://lnkd.in/gFg7JHvJ 📺 YouTube: https://lnkd.in/gdQGhGYP
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This is TODAY! Beet.TV #AIMediaSummit
Kicking off the Beet.TV #AIMediaSummit with Domenic Venuto and U of Digital’s Tameka Kee at Horizon Media #BeetHorizon