Thank you, Colette Washington, MBA, for founding and leading out on the Tru Fru Book Club! Yesterday the club went on a late afternoon outing to watch the movie adaption of one of their favorite reads 📚 A great way to end the workday and come together as fellow associates and humans who love books! (And they all gave the movie 👍👍!)
Trü Frü
Food Production
Salt Lake City, Utah 25,261 followers
Let's indulge with Mother Nature.
About us
Tru Fru starts with 100% fruit ripened on the vine to enhance taste and nutrition, double immerses it in chocolate, coconut or peanut butter. And Hyper-Chills or Hyper-Dries it to perfection in our proprietary process to lock in nature’s vine ripened, freshly double immersed better-for-you fruit to create an award winning indulgence by Mother Nature. We are changing the way America snacks one satisfied craving at a time.
- Website
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http://www.trufru.com
External link for Trü Frü
- Industry
- Food Production
- Company size
- 51-200 employees
- Headquarters
- Salt Lake City, Utah
- Type
- Privately Held
- Founded
- 2017
Locations
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Primary
Get directions
1546 S 4650 W
Suite 200
Salt Lake City, Utah 84104, US
Employees at Trü Frü
Updates
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🍓 We’re adding to the Trü Frü dream team! We are growing fast, and we’re looking for a few incredible people to join us at our very pink Salt Lake City office (have you seen the pics 📸?). If you want to work with some of the most talented people in the industry while helping scale one of the fastest-growing snack brands, check out these open roles: 🚀 Director of Digital Commerce (ECommerce) 🛒 Shopper Marketing Manager ⚙️ Procurement Ops Lead Not a fit? Not a problem - we have more openings here -----> https://lnkd.in/gw_HGG84 Come build something sweet with us! #trufru #jobs #ProudlyMars #Hiring #SaltLakeCity #Ecommerce #ShopperMarketing
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Huge congratulations to one of our incredible founders, Taz Murray, on being named a 2026 inductee to the NCSA/Candy Hall of Fame! 🍫🏆 From bean to bar, and bold ideas to deliciously crafted products, his chocolate expertise has shaped who we are. Without his vision (and very refined palate 🍓), we wouldn’t be where we are today. The Hall of Fame couldn’t have picked a sweeter inductee. Congrats, Taz! 🎉 #trufru #bettertogether
The NCSA is proud to announce the Candy Hall of Fame Class of 2026: Allison Miazga-Bedrick, Mars Dale Buys, The Walt Disney Company Michael T. Flynn, Stribbons Juan Gallicchio, Thayer Distribution (posthumous) Tim Galloway, Galloway Company Debra Harris, Shankman & Associates, Inc. Taz Murray, Murray Asset Management Katherine Phegley, Brown & Haley Kaye Powell, S. Abraham & Sons Michael Sitarz, Elmer Chocolate Alan Yarmaloff, CVS Health In addition, Michael Rosenberg, President & CEO of PIM Brands, Inc., will receive the 2026 NCSA Distinguished Service Award. Each of these honorees has made meaningful contributions to the confectionery industry. We look forward to celebrating their formal induction from October 22–24 in Orlando, Florida. Congratulations to all!
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NGL - we pre-gamed with our fans like never before 🍓 Thanks Kylie Kelce and team for sharing the Trü Frü 🩷 #bettertogether #notgonnalie #proudlymars
🍓 We’re kicking off 2026 by endorsing a top-charting podcast host, athlete, mom of four — and, most importantly, a true Trü Frü super fan. 🍌 Over the past few years, Kylie Kelce has organically shared her love for Trü Frü and this year, we’re excited to officially bring that partnership to life. 🍓 Loved meeting her this weekend and hear about her secret late night shopping missions to restock trü frü! 🍒 So lucky to work with magicians Sarah Wilcox Allan Briar Farfan Victoria Sosa you are the BEST #bettertogether #notgonnalie #proudlymars
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👀 Have you tried our new Greek Yogurt product yet?? Sooo good... 🍓🍓 Great job to all of our amazing associates who worked on this project - taking it from field to shelf! And that packaging 🩷
So excited that Trü Frü new Greek Yogurt items are now on shelf at Whole Foods Market! Do yourself a favor and go out and grab a bag or two. They are delish! Thank you to Melissa Ward and Kaitlynn Spradlin for your partnership. Can’t wait to see how these items perform!
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🍓 We've got that 2026 energy! #trufru #bettertogether
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We closed out the year by having a ton of fun, doing a little gambling, and celebrating the people who bring Trü Frü to life 🎉 It was awesome to celebrate all of our Associates who work so hard every day! And, we recognized a few, voted on by their peers, who truly exhibit our Trü Frü behaviors 🍓 Trü Frü Behaviors Award Winners Colette Washington, MBA (Together), Tai Roach (Relentless), and Lynette Rocha (YOU!) - thank you for setting the standard for how we win, together. The Mars Five Principles Award Congrats to Devin Mecham for living our principles and leading with purpose (and demonstrating Responsibility in the work that you do!). Here’s to a year that was truly berry sweet 🍓So many wins, so much momentum, and an incredible team to celebrate it all with. #trufru #Mars #bettertogether
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Congrats to all of this year's winners! 🎉 We love seeing the innovative ideas and emerging brands showcased at Nosh. Your creativity and passion are driving the industry forward. Keep it up! Thanks Nosh.com for including us 🍓 #trufru
Nosh has unveiled its Best of 2025 Awards, spotlighting the emerging food and beverage brands and leaders shaping where the industry is headed next. 🏆 This year’s list spans disruptive CPG newcomers, standout packaging and branding, retail and distribution breakthroughs, and founders redefining what growth looks like in a tougher market. From bold functional snacks to better-for-you indulgences, the honorees reflect shifting consumer priorities and a new playbook for scaling. Curious which companies and executives made the cut—and why these picks signal the trends to watch in 2025? https://lnkd.in/g2DrXKhy #CPG #foodandbeverage #noshawards #brandinnovation #emergingbrands #betterforyou #foodtrends2025 #startupspotlight 🥇📈
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We loved sharing Trü Frü (and our highly coveted TF socks) with so many fellow Associates this week! Seeing the Make the Difference energy everywhere was awesome. Big shoutout to our fearless and funny leader, Harvey Millar, for bringing the hype as emcee - he never misses and always keeps us laughing. And huge thanks to Mallory Mitamura for her fantastic booth setup and prep (this made all the difference for us!). We’re also celebrating Hannah Nelson’s inspiring MarsGen project and Zoe Isaacs & Ealron Kennedy’s fantastic trüfrü UK launch submission. You truly are Making the Difference! All of the finalists highlighted the Mars Purpose, showing how “the world we want tomorrow starts with how we do business today.” Great work to everyone involved! #TruFru #Mars #MakeTheDifference #ProudlyMars
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