Mobian

Ask AI about your brand and you may not like the answer. In one example, a prompt about a pharmaceutical brand's new allergy medication surfaced years-old content about vaccine warnings. Across 750+ brands analyzed by Mobian’s AI Visibility tools, 17% of citations in AI results (the sources and content AI systems reference in their answers) were misaligned with the brand’s positioning, off-topic, outdated, or factually inaccurate. As our CEO Jonah Goodhart put it, this is quickly becoming a brand safety + suitability challenge for the AI era. We're proud to be partnering with Jessica Sibley, Mark Howard, and TIME to help brands leverage Mobian AI data to understand and shape how they appear across AI engines including ChatGPT, Claude, Gemini, and Perplexity. Thank you to Sara Guaglione and Digiday for the thoughtful coverage. Link in comments.

Every brand now has two audiences. Humans respond to emotion, stories, and context. AI agents respond to data, structure, and credibility. Both shape how your brand grows, but as Mobian Co-Founder and CEO Jonah Goodhart shared at the Association of National Advertisers Media Conference, most brands are only building for one.

As the industry gathers to explore what’s next in media, measurement, and AI, we are excited to be part of the conversation shaping how brands show up and grow in an increasingly complex landscape. Our Co-Founder and CEO, Jonah Goodhart, will be speaking at the 2026 ANA Media Conference in Nashville on Thursday, March 26. If you are attending, we would love to connect. See you in Nashville. #Association of National Advertisers #ANAMedia #MediaStrategy #MediaInvestment

AI systems depend on high-quality information, but there is no consistent commercial infrastructure for accessing it. Today the IAB Tech Lab released the Content Monetization Protocol (CoMP), a proposed standard for setting commercial terms before AI systems crawl or use publisher content. Mobian supports efforts that help publishers realize the full value of their content as AI becomes a primary interface for information. As Mobian’s Chief of Staff Jennifer Bas noted in the announcement: “As AI systems and agents become the front door to information, they inherit the authority, credibility, and trust of the publishers and brands whose content they learn from and surface. CoMP creates a mechanism for that quality and trust to be valued in the AI supply chain.” Link in comments.

As AI becomes embedded across media planning, buying and measurement, big questions are emerging. Insightful discussion between our CEO Jonah Goodhart and Sam Bloom (PMG), Travis Scoles (Paramount), and Kelly Garland Schwarte (WPP Media) on the “Building Strategic Advantage in the Age of AI” panel at Attain's #TheOutcomeSummit.

The tradeoffs of keyword blocklists are becoming harder to ignore. When 43% of TIME’s impressions are flagged as unsafe. When identical campaigns drive stronger lower-funnel results without blocklists. When 3 in 4 executives say brands should advertise in news more, yet access to that inventory is routinely filtered out. It stops being anecdotal. It becomes performance impact. Static filtering reduces access to quality inventory and suppresses measurable results. Context matters. Outcomes prove it. Credit to The Wall Street Journal and Neya Thanikachalam for the coverage, and to Mark Penn (Stagwell), Tracy-Ann (Goodwin) Lim (JPMorganChase), and Will Doherty (The Trade Desk) for the data and perspective.

PepsiCo's "The Choice" uses the red can-coded polar bear in a blind taste test. The bear chooses Pepsi Zero Sugar and spirals into an identity crisis. A direct confrontation of the long-running cola rivalry. Mobian AI evaluated the spot across idea, story, brand role, and execution. The analysis highlights:  •⁠ ⁠Strong use of the iconic polar bear as a visual hook  •⁠ ⁠A clear, product-led message around taste •⁠ ⁠⁠A decision moment directly tied to the brand A clear message + a compelling hook = a memorable ad. Watch it here: https://lnkd.in/eaxuUwNU Credit to Taika Waititi, Ram Krishnan, Michael Del Pozzo, Mark Kirkham, JP Bittencourt, Lauren Prescott, Gustavo Reyna, Kristen Mueller, Alix Ekstrom, Meredith Jenks Lopez, Lou Arbetter, Nancy Reyes, Chris Beresford-Hill, Anna Taylor, Scott Bell, Meghan Wood, Peter Kain, Marcelo Nogueira, and the rest of the teams at PepsiCo and BBDO Worldwide

Up to 90% of online content could be AI-generated this year, according to Europol. Not all of it is high quality. There’s been a dramatic rise in “AI slop,” fully auto-generated content that fails to meet basic quality standards. Major brands are already seeing their ads alongside it. As AI content increases, visibility into where your brand shows up is table stakes. Our CEO, Jonah Goodhart, unpacked this with Mike McNeeley (Index Exchange), Jeremy Flynn (Horizon Media), Debra Aho Williamson (Sonata Insights), and Caroline Giegerich (IAB) at #IABALM.

Humor was a leading emotion in this year’s Super Bowl ads. But being funny isn’t enough. Being memorable is. According to Mobian AI, these Super Bowl ads used humor as a primary emotion, and they didn’t just make people laugh. They held up across idea, story, brand integration, and execution. Xfinity: https://lnkd.in/eR5AXAFx State Farm: https://lnkd.in/e_AXuE2t Dunkin': https://lnkd.in/ejbH4Qun Kinder Bueno / Ferrero: https://lnkd.in/evBJKiHY Squarespace: https://lnkd.in/e_zZt2Bg Uber Eats: https://lnkd.in/etkTk55Z Scroll through the 2026 Super Bowl ads in one place → https://lnkd.in/gMbBJvTZ

Local news delivers engagement advertisers rarely find elsewhere. Across Hearst’s newspapers, millions of readers return daily, with 65% coming back once or multiple times per day -- creating reliable reach in trusted, brand-safe environments. But misclassification can block that connection: when brand‑safe local news is incorrectly labeled as unsafe, it suppresses advertiser demand and drives down value. Hearst’s analysis found that these misclassifications led to 27% lower CPMs, directly harming monetization of high‑quality journalism. Getting context right is critical. Credit to Ronan Shields (Digiday) for the reporting, and Michael Irenski & Jessica Hogue (Hearst) for sharing the data and perspective. Link to article in comments.