Composed of acquired marketing, media, and communications agencies, Acceleration Community of Companies (ACC) is an independent collective of culture-driving marketing, media, and communications agencies created by 30-year marketing and communications industry expert and operator Michael Nyman. Members of the community include Advisory, ACC's in-house marketing consultancy; MKG, a leading creative and experiential agency; Pink Sparrow, an award-winning design and fabrication shop; renowned communications and marketing firm DKC, creative and content shop HangarFour; Stripe Theory, a data and marketing analytics firm; Pixly, a full-service influencer marketing agency; Trailblaze, a lifestyle communications firm; Ingenuity Group, a talent consultancy; and PMK Entertainment, an entertainment public relations agency. Together, ACC has over 620 employees across 12 offices nationwide as well as in the UK and the Philippines. ACC’s model brings together best-in-class specialized agencies in a collaborative ecosystem where strategy, technology, and creativity operate as one, driving faster, more effective outcomes for clients. Since its launch in 2018, ACC has grown rapidly, establishing a dynamic operating group and a roster of world-class clients including Pepsi, Airbnb, Waymo, T-Mobile, Netflix, Meta, Heineken, Google and PlayStation, among others.
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Acceleration Community of Companies (ACC) reposted this
Research from Acceleration Community of Companies (ACC) suggests nearly three-quarters (74 per cent) of workers are more concerned about becoming too dependent on artificial intelligence than they are concerned about falling behind in its adoption.
Our Gen Z Sports Report sparked the conversation. Now Michael Nyman , Founder and CEO of ACC, takes it further in his new Ad Age op-ed. He unpacks how Gen Z is rewriting the rules of sports fandom, and what it means for brands who want to stay relevant.
More than three quarters of employed adults are already using AI. Most say it's saving them time. But beneath the productivity gains, something more complicated is unfolding: questions about skill, value, and identity. Is AI going to replace me? Am I still good at my job if I rely on it? Am I being evaluated on my own work or the AI's? These are the questions people are quietly asking themselves. Our latest report doesn't feed into the fear or chase the hype, it takes a closer look at what AI is doing to the worker and not the work. Read the full report by ACC Intelligence below. DKC #AI #FutureOfWork #ACCIntelligence #WorkplaceCulture
Beauty brands aren’t just selling products anymore, they’re also creating some seriously scroll-stopping entertainment! 🎬 For Innisfree이니스프리, we partnered with comedian and SNL star Tommy Brennan on a social campaign for its Green Tea Sunscreen Serum, putting entertaining, creator-led storytelling first and allowing the product to fit naturally into the content. Glossy recently explored this evolution, highlighting how beauty brands like innisfree are now leaning into entertainment to earn attention in crowded social feeds. Excited to see this campaign out in the wild! https://lnkd.in/ewKsWxWT
Acceleration Community of Companies (ACC) reposted this
Powered by Acceleration Community of Companies (ACC) !!! Another Entertainment Industry College Outreach Program (EICOP) partnership success story! We love to see it and are so proud of you Joshua Brown !!! 🙌🏽🙌🏽🙌🏽
Over the past few weeks, I’ve had the opportunity to intern at MKG in partnership with the Entertainment Industry College Outreach Program (EICOP) HBCU IN NY program! Toward the end of my senior year, one of my biggest worries was figuring out how to merge my passion for live event production with my background in design and marketing. This internship has given me greater clarity and direction as I explore the experiential marketing world. It’s also shown me how I can leverage both my passion and background to contribute meaningfully during the process. Here are a few of my favorite moments (in no particular rank) from the summer: 🖼️ Sourcing a childhood photo of Cardi B (you know that one meme) to put inside the living room for her Grow-Good Beauty Pop-Up at ESSENCE Festival 💐 Hitting a flow state and assembling 600+ gift boxes with Christine Bosch + Errinn Abrams and crew for the Blooms by Play-Doh launch events 🗽 Meeting my new EICOP NY intern family while navigating the MTA with Holly R. May during our NY Summit I owe a huge thank you to Kristena Deyon Hatcher, PHR, Taylor Burns, Mykah Charette and Aisha Lopez for introducing me to MKG, and to the coolest manager Quincy Lewis for supporting my goals and allowing the space to explore my versatility. Also want to give a shoutout to the other MKG interns (who are all dope in their respective crafts) Micah Hamilton, Isis Kirkland, Zoë Powell-McCroey, and my HBCU IN NY family. As my internship comes to a close, I’m excited to build on this momentum at my next opportunity! I’m actively seeking full-time and freelance roles in creative marketing, digital design, and event production within live entertainment and culture. Happy National Intern Day to all the interns out there! #NationalInternDay #HBCUINNYC #EICOP #MKG
We're hiring 🎯 PMK Entertainment is looking for a Vice President of Strategic Communications to join our team in Los Angeles or New York. Apply here: https://lnkd.in/gpZpDAgj
Acceleration Community of Companies (ACC) reposted this
PMK Entertainment is Hiring! We're seeking an exceptional Vice President of Strategic Communications to join our team. This is a senior corporate communications leader with deep agency experience to shape executive narratives, advise high-profile clients, and lead strategic communications programs for some of the world's most influential brands and entertainment companies. 📍Los Angeles or New York #Hiring #StrategicCommunications #CorporateCommunications #ExecutiveLeadership #PublicRelations #Entertainment #PMKEntertainment
Acceleration Community of Companies (ACC) reposted this
Over the past few weeks, I’ve had the opportunity to intern at MKG in partnership with the Entertainment Industry College Outreach Program (EICOP) HBCU IN NY program! Toward the end of my senior year, one of my biggest worries was figuring out how to merge my passion for live event production with my background in design and marketing. This internship has given me greater clarity and direction as I explore the experiential marketing world. It’s also shown me how I can leverage both my passion and background to contribute meaningfully during the process. Here are a few of my favorite moments (in no particular rank) from the summer: 🖼️ Sourcing a childhood photo of Cardi B (you know that one meme) to put inside the living room for her Grow-Good Beauty Pop-Up at ESSENCE Festival 💐 Hitting a flow state and assembling 600+ gift boxes with Christine Bosch + Errinn Abrams and crew for the Blooms by Play-Doh launch events 🗽 Meeting my new EICOP NY intern family while navigating the MTA with Holly R. May during our NY Summit I owe a huge thank you to Kristena Deyon Hatcher, PHR, Taylor Burns, Mykah Charette and Aisha Lopez for introducing me to MKG, and to the coolest manager Quincy Lewis for supporting my goals and allowing the space to explore my versatility. Also want to give a shoutout to the other MKG interns (who are all dope in their respective crafts) Micah Hamilton, Isis Kirkland, Zoë Powell-McCroey, and my HBCU IN NY family. As my internship comes to a close, I’m excited to build on this momentum at my next opportunity! I’m actively seeking full-time and freelance roles in creative marketing, digital design, and event production within live entertainment and culture. Happy National Intern Day to all the interns out there! #NationalInternDay #HBCUINNYC #EICOP #MKG
Acceleration Community of Companies (ACC) reposted this
Our interns have been hard at work this summer. For this National Intern Day, we asked them what their trend of the summer is. For most, they are obsessing over all things FIFA World Cup. Other honorable mentions include a specific shade of cerulean that has been spotted on the likes of Anne Hathaway and Charli XCX, and CAVA (anyone else loving the new Harissa BBQ Pita Chips?). Thank you to our interns, we are so incredibly proud of you!
Our interns have been hard at work this summer. For this National Intern Day, we asked them what their trend of the summer is. For most, they are obsessing over all things FIFA World Cup. Other honorable mentions include a specific shade of cerulean that has been spotted on the likes of Anne Hathaway and Charli XCX, and CAVA (anyone else loving the new Harissa BBQ Pita Chips?). Thank you to our interns, we are so incredibly proud of you!