It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
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The Trade Desk reposted this
"Over 70% of the U.S. population is projected to regularly listen to digital audio, generating an estimated $8 billion in ad revenue in 2026. Consumers spend more than a fifth of their daily media time with audio, yet digital audio only captures less than 2% of ad spend," explains Charlie Betcher, GM of inventory development at The Trade Desk. Read on to hear more about why programmatic audio is the strongest bet for closing digital media’s biggest monetization gap.
The Trade Desk reposted this
Looking forward being a part of this webinar tomorrow with Melissa Pert from Karsh Hagan / Madden Media and Emily Eagan Hall from Visit Denver, The Convention & Visitors Bureau. Along with Adele Gruner from The Trade Desk who will be presenting some really interesting travel research as well! Hope to see you there. Today’s travelers don’t move through a straight-line funnel anymore. They discover, compare, scroll, stream, revisit, and decide across dozens of moments and platforms—often long before brands realize they’re paying attention. On June 9 at 12 PM EST, join Karsh Hagan | Madden, The Trade Desk, and Visit Denver for an exclusive webinar unpacking newly released research on the modern traveler’s path-to-purchase, and what it means for the future of media planning. We’ll explore: • How traveler motivations and behaviors are changing • The massive missed opportunity in disconnected media planning • Why the open internet creates stronger audience experiences • How clearer strategy builds trust and measurable action June 9 12 PM EST Link to register: https://lnkd.in/gp5Xyyre
Goodway Group created a custom Blue List in Kokai by combining its first‑party deals with inventory from our Sellers and Publishers 500+, unlocking streamlined access to premium supply across the open internet. The result? An 18% reduction in CPM on CTV and audio.
Discover how General Mills and its agency, UM Worldwide, leveraged our platform to access our marketplace of retail data partners and achieved a 5.5x uplift in sales as part of a campaign for its Nature Valley brand.
Inside this edition of The Current: - Why viewership for the NBA Finals could be the best in years. - Hightouch CEO Kashish Gupta on agentic AI for generative creation, and more.
Discover how Deep Brands' Deep Indian Kitchen partnered with Mogl (Formerly Ventura Growth), and Instacart to achieve a 58% lower CPM and a 79% increase in ROAS by leveraging Instacart’s first-party audiences as part of a programmatic campaign on our platform.
Want to connect onsite and offsite retail media to deliver more measurable, full-funnel outcomes? Our collaboration with Kevel and Dollar General connects retail media inventory with programmatic activation across the open internet, enabling advertisers to plan, optimize, and measure campaigns holistically while gaining a clearer view into performance and true incrementality across the path to purchase.
We're partnering with Agoda to enable marketers to reach travelers across premium media environments by leveraging Agoda's rich first-party travel data and audience insights. As a result of our partnership, brands can engage consumers across fast-growing channels, including CTV, OTT, streaming audio, display, mobile apps, and DOOH, to reach high-intent travelers earlier in their discovery and planning journey, well before the point of booking. As the digital landscape continues to fragment, this partnership gives brands a more precise, data-driven way to connect with travelers and turn intent into real impact.
Did you hear? Our Q2 Release Highlights are focused on three things: - Omnichannel: A new cross-channel insights dashboard plus CTV pause ads and live events forecasting to plan high-impact moments before you commit budget. - Inventory: Sincera integration brings sharper quality signals, and an upgraded Deal Desk adds customizable lookback windows and better filters. - Workflows: A revamped reporting wizard, smarter audience search, and reach & frequency insights to help you act on data faster. See what's new: https://bit.ly/4fo0cqj
In this episode of Trader Tips, PHD's Arturo Coronado explains the benefits of the Reach and Frequency tile — a Kokai solution that allows traders to identify the optimal frequency for performance KPIs. With this tool, traders can avoid audience fatigue and wasted spend while also making sure ads remain impactful and relevant: https://bit.ly/4x2pfp5