In this week's #ChaosCoordinator, SpaceX is going public, the U.S. is packaging AI for export, and Bank of Ireland is selling feelings.
The Ricciardi Group
Advertising Services
New York, New York 1,320 followers
Real Growth Demands Bravery
About us
The Ricciardi Group is a creative, strategy and marketing group setting a new standard in insight and creativity in partnership with the most complex and revered B2B brands. Our full-funnel marketing approach drives an inextricable link between brand and demand to build your brand, create deeper audience connection and enhance your digital presence. We believe that marketing should be about bottom lines, not just headlines. By digging in deep with our clients across brand strategy, digital strategy, go-to-market and advertising, we create thoughtful, informed and bold work that drives Real Growth. RG is WBENC certified, representing the .1% of female founded creative and marketing agencies. A few shiny objects we are proud to have earned in partnership with our clients: ANA B2 Small Agency of the Year FCS Awards: Gold in B2B Global Integrated Marketing Gramercy Strategy Awards: Best in Show Stevie: Gold American Business Award Inc. 5000: Fastest Growing Companies Financial Times: Fastest Growing Companies
- Website
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http://thericciardigroup.com
External link for The Ricciardi Group
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Marketing, SEO, Branding, Digital Marketing, CMO Services, Consulting, Advertising, Design, Strategy, Brand Strategy, Software Implementation, Social Media, and Brand Identity
Locations
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Primary
Get directions
200 Varick Street
New York, New York 10014, US
Employees at The Ricciardi Group
Updates
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B2B marketing budgets are growing, now representing 9.4% of company revenue, so is the pressure to justify every dollar. Leeza Stul McKeown, Brand Strategist at The Ricciardi Group and former M&A consultant for Fortune 500 companies, shares her view on what it takes to move from defending your budget to driving the business. 👉 Read more: https://lnkd.in/e7yQ_Gc3 #RealGrowth #B2BMarketing #FinancialMarketing #BrandStrategy #RevenueMarketing
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Shoutout to the DFIN Venue team for pulling off an incredible #MarchMadness watch party! 🏀 A packed bar in Midtown and a Bulls & Brackets competition, this is what #OwnTheRoom looks like in action. May the best bracket win.
Thanks to everyone who came out for the #DFIN x Litquidity March Madness Watch Party last week! We loved bringing our Venue clients together for an energizing night of hoops, conversation, and connection. 🏀 Check out the photos below! #marchmadness #venue #virtualdataroom
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Have you checked out RG's AI MarTech Toolkit yet? 90+ vetted tools, organized by category, updated as the market moves. Get access 👉 https://lnkd.in/ee-kYscK #RealGrowth #B2BMarketing #FinancialMarketing #AIinMarketing #MarTech
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In this week's #ChaosCoordinator: Gen AI is reshaping dealmaking, and the NWSL just set a new bar for women's sports marketing. ⚽
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Meet Joanna Berke, our new Managing Director, Client Strategy. 👋 Joanna has spent 30+ years in B2B, bringing deep expertise in brand strategy and client leadership. Outside of work, she leads a Girl Scout troop, runs a book club, and somehow also founded a community transportation program. If something needs organizing, Joanna's probably already on it. Read her full bio: https://lnkd.in/e2NvWceC #RealGrowth #B2BMarketing #WelcomeToTheTeam
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Jay DiPietro, COO at The Ricciardi Group, unpacks what the shift from chatbots to agentic AI means for B2B marketers. (Sound on) 👉 Read more: https://lnkd.in/ejRB3W-h #RealGrowth #B2BMarketing #AgenticAI #AIStrategy
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In financial services, high production value has long been the default signal for credibility. But in the era of AI-generated content, audiences want to see the people behind the thinking, not just the thinking wrapped in polish. RG's Director of Digital Strategy, Ari Robbins, breaks down how and why lo-fi is becoming the most powerful tool in B2B marketing. Read more: https://lnkd.in/eVFKpSdJ #RealGrowth #B2BMarketing #FinancialMarketing #ContentStrategy #DigitalStrategy
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The RG brand whisperers: they run global marketing campaigns, reposition legacy brands, and build content strategies for the most complex B2B companies. Happy Employee Appreciation Day and International Women's Day to the work family we chose. #RealGrowth #EmployeeAppreciationDay #InternationalWomensDay
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This week's #ChaosCoordinator is a deliberate detour from the heavy news cycle, with positive stories only: private capital backing women entrepreneurs, AI supporting heart health, and NPR making a case for curiosity.