The Holding Co.

We're excited to share this new report written in partnership with Beyond Ventures and Pivotal that explores a decade of VC investing in the care economy! Dive into ten years of data, plus insights from investors and innovators on what's shaping the next wave of care investment: https://lnkd.in/gvVsphHT

Over the past few months, we've had the privilege of working with Savi Security on their brand and the UX for their first product, Scamwise, which just launched this week! Scamwise.com is a free scam detection tool that helps anyone check any suspicious message and get a trusted answer instantly. Savi was founded by two brothers who were inspired to go out and tackle this rising problem head on after their own mom had a close call with a scammer. Go check out Scamwise and share with your mom, grandpa, or anyone else in your life that could use a second opinion the next time they're wondering about that weird text or email.

Yesterday, a few new members of the Designing Care community (a cohort of design, product, and innovation leaders across companies that are revolutionizing care) shared more about the companies they’re building and where they’re headed. Thanks to Emily Greenberg (Joy Parenting Club), Lauren Meyer (Clarity Pediatrics), Ryann Vernetson, MA, LPC (Tia), and David Knack (Zingage) for an open conversation on scaling, AI integration, pivots, messaging, sequencing, and more. Sessions like this are a great reminder of how valuable it is to learn directly from one another as we build the future of care. If you’re a seasoned or new leader at a startup focused on care and would like to learn more and join in on the fun, message us here! #DesigningCare

We're always proud of Courtney Martin and her incredible reporting around care and heartfelt ways of raising awareness. Check out her latest piece in Vox on elder care day programs. Thank you for all you do, Courtney! 🫂 👏

AI has the potential to transform caregiving... Not by replacing the human touch, but by giving it more room to breathe. The ACL Caregiver AI Prize Challenge is looking for innovators ready to build solutions that truly support caregivers and the Direct Care Workforce. If that's you, check out the post below 👇 Shout out to our partner, Caregiver Action Network, for their role in grounding the challenge in the lived experience of caregivers!

What an exciting milestone for the future of care in America! Chicago is set to become home to the country's first intergenerational care-based housing community, a visionary project called Carehaus that brings older adults and disabled people together in a shared living environment built around dignity, connection, and mutual support. We can't wait to see this groundbreaking model come to life by 2028 and inspire communities across the country. https://www.carehaus.net/

When Elana Meyers Taylor OLY won gold last week, the first person she ran to hug was her nanny. Stories like this one serve as a powerful reminder that quality caregiving is often what quietly makes ambition possible. Congratulations to Elana, and thank you to her nanny as well as all of the caregivers who show up and do the work that rarely makes headlines but changes lives every day. https://lnkd.in/g-JRwsDM

Do you know families in the Phoenix, Atlanta, or Indianapolis metro areas? Over the next few weeks, we’re conducting in-person research to better understand the real, everyday experience of caring for each other - what works, what’s just okay, and what feels nearly impossible. We’re hosting 90-minute, in-person interviews for $200 with families caring for: children teens older adults individuals with disabilities or illness and more If this sounds like you or someone you know - we’d love to connect! Survey link below. Thank you!

Join us on Wednesday, February 4, 2026 at 11:00am PT / 2:00pm ET for a conversation on the future of long-term care in America. As our population ages and caregiving demands intensify, the question is no longer whether we need systemic change, but how we build it. Long-term care affects us all, yet too often remains invisible until crisis hits. Join us in learning from the leaders reimagining how we care for one another, advancing innovative policy models, embedding support within communities, and building intergenerational coalitions for sustainable change. We’ll hear from Ben Veghte, Director of Washington State’s WA Cares Fund—the nation’s first publicly funded long-term care program—who will share lessons from the Netherlands on how housing and long-term care provider innovation can better support person-centered aging. We’ll also hear from Anne Montgomery, policy analyst and health systems researcher specializing in long-term services and supports, who will discuss housing innovation through a reframing of demographic change as an inflection point rather than a crisis. As always, this conversation will be moderated by The Holding Co.'s storyteller-in-residence, Courtney Martin. Care Guild in Conversation is open to the public (anyone who cares about care, which is everyone!), so feel free to spread the word to your colleagues, networks, etc. The registration link can be seen in the comments below.

Go Nancy! We loved the chance to work with you at The Holding Co. ✨