The COOL Company

National advertising creates demand. Local relevance helps convert it. To connect consumers with nearby retailers, Kohler Co. used dynamic creative that personalized ads based on both product interest and location—making it easier for people to discover products and find the closest place to buy them. The result? A more relevant ad experience that strengthened the connection between national campaigns and local retail outcomes. See how it worked. 👇  https://lnkd.in/eTp5e_vj #Advertising #RetailMarketing #DynamicCreative #Personalization #AdTech

Publishers are sitting on a wealth of audience intelligence. The challenge is turning it into revenue. At Navigator London next week, COOL will be meeting with publisher leaders about maximizing yield, leveraging first-party data, and creating more valuable audience experiences. If you're attending, let's connect! #NavigatorLondon #Publishing #AdTech #DigitalMedia Zack Dugow Beeler.Tech 

For years, the industry focused on improving targeting, automating media buying, personalizing creative, and measuring performance. Now AI is accelerating those changes even further–with thousands of decisions across creative, targeting, pacing, and media execution happening in real time. This year, we're bringing the conversation and latest AI ad solution, COOL AI, to Cannes Lions International Festival of Creativity. Join us at the Infillion Café at the Mondrian. The COOL team will be on the ground connecting with brands, agencies, publishers, and partners to discuss what happens when AI enables thousands of micro-optimizations across channels simultaneously. Heading to Cannes? Let’s connect 👉 https://lnkd.in/enUkybYs Zack Dugow Mélanie Pin Charlie Raper Rhita Ech chaoui

Exciting news! 🚀 We've added several new positions and are looking for talented individuals to join our team. Key Account Manager Application: https://lnkd.in/gUxx5T7S LinkedIn: https://lnkd.in/gB3A2BM4 Senior Programmatic Operations & Trading Lead Application: https://lnkd.in/g7D9ygG6 LinkedIn: https://lnkd.in/gsnhTm3C Media Sales Executive Application: https://lnkd.in/gjunQvG2 LinkedIn: https://lnkd.in/gq3rmt7j Chief of Staff, Internal AI Optimization Application: https://lnkd.in/gKpHmXFp LinkedIn: https://lnkd.in/gG6waNgB Associate SEM Specialist Application: https://lnkd.in/gxXJSphE LinkedIn: https://lnkd.in/gUXMgmma Backend Engineer Application: https://lnkd.in/g88Uz5Uy LinkedIn: https://lnkd.in/gy4p_6ab Apply today — we’d love to hear from you! #Hiring #NowHiring #JobOpenings #Careers #WeAreHiring

Attribution is where a lot of campaigns get messy. On Insider Interviews with E.B. Moss, Zack Dugow talks about one of the questions marketers keep coming back to: how do you actually know what worked? Not just what ran. Not just what got clicks. But what moved someone to act. That’s the measurement challenge The COOL Company is focused on solving: connecting campaign activity to real outcomes, so marketers can understand performance more clearly and make smarter decisions faster. Because better measurement should do more than explain the past. It should help improve what happens next. Listen to the full Insider Interviews episode 👇 https://lnkd.in/e82W4YUJ

The COOL Company is heading to Cannes! Find us at the Infillion Café, where we'll be talking about what AI-powered advertising actually looks like in practice: faster decisions, smarter optimization, and campaigns that adapt across every channel in real time. That's what COOL AI is built for. One platform connecting creative, media, attribution, and optimization — so brands and agencies can move at a speed and scale no manual process can match. If you're making the trip to Cannes Lions, let's connect. https://lnkd.in/enUkybYs #CannesLions #AI #Advertising #AdTech #Marketing #PerformanceMarketing Zack Dugow Mélanie Pin Charlie R. Rhita Ech chaoui

See what happens when premium storytelling meets dynamic personalization across the customer journey. By partnering with The COOL Company, CHANEL transformed retargeting into a more intelligent path to purchase. Instead of serving the same message to every user, CHANEL used real shopper behavior — what consumers browsed, viewed, and abandoned in their carts — to deliver more relevant ad experiences in real time. The campaign dynamically adapted creative based on: • Browsing behavior • Product interest • Purchase intent • Cart abandonment • Beauty category preferences The result: Premium ad personalization, built for performance. Stronger engagement, higher conversions. Read the full CHANEL case study. 👇 https://lnkd.in/ejVk4JZg

Most AI conversations in advertising still live in theory. This one doesn’t. At POSSIBLE 🌴, Zack Dugow and Steve Clouthier from Ethos Veterinary Health got into the realities of applying AI to campaign performance: → What actually changes when optimization happens continuously → Why thousands of micro-adjustments outperform a handful of manual tweaks → How AI is shifting marketing from subjectivity toward real-time performance science → What agencies and brands need to rethink as creative and media workflows evolve And most importantly: what happened when Ethos put it to the test. Watch the full fireside conversation ↓ https://lnkd.in/euGTdPvS #AI #Advertising #AdTech #PerformanceMarketing #Marketing

𝗥𝗲𝗮𝗹 𝘁𝗶𝗺𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗳𝗼𝗿 𝗿𝗲𝗮𝗹 𝘁𝗶𝗺𝗲 𝗰𝗿𝗮𝘃𝗶𝗻𝗴𝘀. 🍔 Timing matters. Especially when people are watching the game and thinking about what to eat. Burger King used The COOL Company’s dynamic creative optimization to deliver real-time, cross-device creative during key live sports moments. Messaging adapted based on ✅ match timing ✅ time of day ✅ live sports context so Burger King could reach consumers when ordering intent was highest. See how Burger King turned live sports attention into delivery orders. 👇 https://lnkd.in/ezPRnksE