SPM Communications

🍩 National Donut Day is tomorrow, June 5, and #SPMClient Shipley Do-Nuts is ready to celebrate. Ahead of National Donut Day, we’ve been helping Shipley Do-Nuts earn dozens of sweet media moments, including a segment on Tampa Bay’s Morning Blend, where the team shared how the brand is celebrating with a monthlong promotion. Guests can enjoy a free original glazed donut with any purchase every Friday throughout June. Plus, Shipley Rewards members who visit four times in June and spend $5+ score a limited-edition, Shipley-branded hat. Here's to Shipley Donuts, a brand that's been making life delicious since 1936. We're grateful to be part of the team behind the story. Check out the segment with hosts Natalie Taylor and Roxanne Wilder here: https://lnkd.in/gfcNM_EE #EarnedMedia #NationalDonutDay #BrandStorytelling #ShipleyDonuts

Ready to bake up some big ideas with Einstein Bros Bagels and Beers With Friends 🍻 this week. Stay tuned for more!

When a brand has been feeding families for 50+ years, the story tells itself. Our job is making sure the right people hear it. Congratulations to #SPMClient Peter Piper Pizza on the grand opening of PPP 4.0 in Mesquite, TX, a location built around a belief that families deserve the real thing. From scratch-made dough to an arcade where parents can play alongside their kids, this isn't just a new restaurant. It's a statement about what Peter Piper Pizza stands for and we love amplifying that story. Grand openings are one of our favorite moments in client work. Building local awareness, earning media attention and connecting a community to a brand's purpose is where PR makes a real difference. We’ve been proud partners with Peter Piper Pizza for nearly 5 years and look forward to many more! Go check out their new location today. 🍕🍕 🍕🍕 #TheFunIsBakedIn #PeterPiperPizza  

Not long ago, a consumer searching for a brand would type a few words into Google and scroll through a list of links. Today, they're asking AI a question, and AI is telling them a story. According to McKinsey & Company, 50% of consumers now rely on AI-powered search as their No. 1 source for buying decisions. And yet, only 16% of brands today systematically track their AI search performance. That means 84% of brands have no idea how they appear, or whether they appear at all, when a consumer asks an AI engine a question about their category. To better serve our clients in this new age of AI search, SPM has launched Engineered Brand Discovery™, our full-service generative engine optimization (GEO) offering designed to make brands visible, credible and citable. If your brand isn't showing up in AI answers, you're not just missing a trend. You're missing the conversation. Keep reading to learn more and to see how Engineered Brand Discovery can give your brand a measurable edge in AI search. #AI #GEO #PRAgency

Always an honor to be ranked in the top 100 agencies in the country by O'Dwyer's Public Relations News. Our talented team makes great things happen- SPM Communications

SPM has earned a spot in the top 100 on the 2026 O’Dwyer’s Rankings list, and we couldn't be prouder. Not only did SPM rank as one of the largest independent U.S. PR firms overall, but in some of the most competitive specialty categories as well: 🍽 No. 4 in Restaurants nationally 🥂 No. 10 in Adult Beverages nationally 🥗 No. 20 in Food & Beverage nationally (and the top-ranked Texas firm) 🚨 No. 10 in Crisis nationally (and the top-ranked Texas firm) 💄 No. 12 in Beauty/Fashion/Lifestyle nationally (and the top-ranked Texas firm) None of this happens without an extraordinary team and clients who trust us with their most important work. See the full rankings here → https://lnkd.in/dYKEeQJ #SPMCommunications #ODwyers #PRAgency

In today's crowded media landscape, brands aren't just competing for attention, they're competing for credibility. And credibility is built in the places that matter most.  High-impact earned media coverage in top-tier outlets doesn't happen by accident. It's the result of strategy, relationships and a deep understanding of what makes a story worth telling. Keep reading to learn more.

A strong leadership story, told at the right time, can shape how a brand shows up in the market. #SPMClient Ascension Coffee Company CEO Jessica Keenan was recently featured in D Magazine’s D CEO series, sharing her perspective on the evolving coffee landscape. From supply chain challenges and climate impact, Jessica shares an inside look into their Dallas-first growth strategy and commitment to producer relationships. Securing a thoughtful, in-depth features like this is the result of clear positioning, compelling storytelling, and trusted media relationships. This interview is a great example of how the right story can elevate a brand’s voice and build lasting credibility. #BrandStorytelling #ThoughtLeadership #Coffee #Dallas https://lnkd.in/gmFFGNpW

Most brands aren't struggling to get some coverage. They're struggling to get the right coverage in the outlets that move the needle. That distinction matters more than ever right now. We've spent 25+ years in this business, and the agencies that consistently win high-impact earned media coverage share a few things in common. It's not luck. It's not volume. It's strategy built from the ground up. Keep reading to learn what actually sets a top PR agency apart in securing high impact earned media coverage.

Ready for the ultimate Girls Night Out? Make plans to enjoy #SPMClient's Del Frisco's Grille's Out of Office Chic Girl Dinner, available all month long. This marks the second iteration of the “Girl Dinner” concept our team brought to life last fall, turning a viral trend into an ownable, on-menu moment that drives real buzz (and reservations). For $29, guests can enjoy a lineup of fan-favorite bites and a signature cocktail. Add on a dessert and dessert cocktail for $10 to sweeten the deal. Shoutout to Abbey Bowling at CW33 KDAF for the coverage spotlighting the latest launch 🔗 https://lnkd.in/gKhKajHE #SPMClient #RestaurantPR #DallasEats #LTO Del Frisco's Restaurant Group