SPARK

Every new tool changes what’s possible. AI is just the latest one we’ve been experimenting with. That’s what we set out to explore with Grain & Glass, Co while creating the Find Your Balance campaign for Cigar City Brewing’s Jai Alai IPA, combining live-action production with AI to see where a hybrid approach could take the work. The more we worked, the more one thing became clear: AI actually demanded more collaboration. Every scene required experimentation, creative problem-solving and constant communication. Live-action production became the foundation that made the AI moments feel authentic, while AI helped us tell the story in ways traditional production alone couldn’t. New tools will keep changing how we work. But the best ideas still come from curious people, trusted partners and a shared commitment to getting it right. Take a look behind the scenes, then dive deeper into the creative collaboration, the process and the lessons behind the campaign: https://heyor.ca/Kya85i 🎬🍻 #SPARKbrand

Some product truths are so good, they become the creative idea. When Cigar City Brewing came to us with the goal of making Jai Alai IPA the beer for every occasion, we said, "Hold our beer," and leaned into what makes Jai Alai unique: it's as bold as it is balanced. That thinking led to Find Your Balance, a social campaign that puts Jai Alai in life's most unexpected moments. To bring those ideas to life, we partnered with Grain & Glass, Co to blend live action with AI-generated visuals, creating scenes that would've been nearly impossible to produce any other way. Cheers. 🍻 #SPARKbrand

Every destination has a unique story. We spent a few days with Visit Corvallis uncovering what makes Corvallis worth choosing, not just passing through. Here's a look behind the scenes. 🌻🍷 #SPARKbrand

A peek behind the curtain. 👀 As part of a hotel rebrand our team has been working on right in our own backyard, we’ve also been building the identity for its beachfront BBQ and tiki bar, pulling inspiration from Clearwater’s famous white sand, retro beach culture and laid-back personality. 🔥🥥🍹🥩 #SPARKbrand

Our camera roll after a week of shooting in The Land. 🤳📸🤘🎸 #SPARKbrand

An idea is only the beginning. Bringing it to life takes trust. Creating the soundtrack for The B-Side of Baltimore meant building a process that put listening first. Together with Visit Baltimore, Nick Wood Music and local artists, we embraced honest conversations, welcomed different perspectives and trusted the creative process every step of the way. Our latest article takes a deeper look at the collaboration behind the work and the lessons we took away from it. Read the full story here: https://heyor.ca/O1kvzt #SPARKbrand

Some of the best ideas begin long before the brief. For The B-Side of Baltimore, it all started with a conversation. We were talking with Nick Wood Music about the challenge of finding music that truly captured the spirit of Baltimore. The more we talked, the more it became clear that we weren't looking for the right track. We needed to create something original with the people who know the city best. That conversation became a collaboration between us, Nick Wood Music, Visit Baltimore and local artists to create an original composition rooted in the sounds, stories and pride of Baltimore. Our latest article takes you behind the work and the conversations that brought it to life. Read the full story here: https://heyor.ca/O1kvzt #SPARKbrand

"What's your favorite street in America?" isn't a question people get asked very often, but maybe it should be. We asked our team, and the answers took us everywhere. Some were chosen for the memories made there. Others for the people, the food, the music, the views, or simply the feeling they create. What stood out most was that no two answers were the same. Just like us, each one reflected a different story, perspective, and connection to a place. That's part of what makes America so unique. Consider this our collection of favorites. What's yours? 🇺🇸 #SPARKbrand #America250

America is one community made up of many communities. Long after you've moved away, changed jobs, or started a new chapter, there are people and places that continue to shape who you are. For #America250, our team reflected on the communities that left a lasting mark on their lives. Every answer was different, but they all had one thing in common: a deep sense of belonging. Together, they're a reminder that America's story is made up of millions of smaller ones. Here's a look at ours. We'd love to hear about yours. 🇺🇸 #SPARKbrand

Some places have a way of changing the way you see the world. They remind us to look a little closer, appreciate the beauty that surrounds us, spark our curiosity, shift our perspective, and stay with us long after we've left. We asked our team to share the places across America that inspire them. One of the most remarkable things about America is the incredible range of places that inspire us. Mountains, bustling cities, quiet neighborhoods, national parks, and coastlines all tell a different story. Together, they remind us that inspiration can be found in every corner of the country. Here's a look at the places that inspire us. Now we'd love to hear about yours. 🇺🇸 #SPARKbrand #America250