SoHo Experiential

And they say "New York City!" Super proud to be leading the team as we embark on delivering a brand new project with our clients at Red Bull Red Bull Chapters featuring Rauw Alejandro is a one of a kind experience partnering artist with brand and taking fans on a journey through the artist's many eras. So much so, we had to make the show two nights. SoHo Experiential is moving to new heights with bigger and better programming. Come see us at the show and dance! https://lnkd.in/gh6gYkKg

Such a fun interview! I dive into some intense "behind the scenes" on a Coachella project and then roll into how OOO started and where we are heading. Rick Kiley continues to deliver A++ stories and talent on this podcast. It's been so great to follow along. It's the insightful stories that make us producers breathe a sigh of relief and say "I'm not alone" haha because most of the time, what we do is...CRAZY.

New episode out now! 🎙️ Brad Jackson, Founder & CEO of Out of Office, joins In the Unlikely Event to tell the story behind an ambitious Adidas activation at Coachella, where extreme desert winds quickly put the entire experience to the test. Hear what happened when the weather had other plans and how the team adapted in real time. 🎧 The Black Mirror Mirage: Adidas at Coachella is out now. Listen wherever you get your podcasts. #InTheUnlikelyEvent #ExperientialMarketing #EventProfs #Coachella #Adidas #LiveEvents #SoHoExperiential

When everything looks phenomenal… and then the wind starts hitting 120 to 140 mph. 😅 Brad Jackson, Founder & CEO of Out of Office, joins us on In the Unlikely Event to take us behind the scenes of an activation where the desert had other plans. New episode drops next week. 🎧 #InTheUnlikelyEvent #ExperientialMarketing #EventProfs #BehindTheScenes #LiveEvents #SoHoExperiential

What happens when a room full of strangers gets to build the night's playlist? Our latest Spotlight explores Tokyo Record Bar, a tiny listening bar in Greenwich Village where every guest picks a song, conversations happen naturally, and music becomes the catalyst for connection. It's another reminder that the best experiences don't just entertain. They invite people to participate. Read the full story at the link in bio.   #ExperientialMarketing #NYC #ListeningBar #Community #Fandom #Culture #Hospitality #Music

What separates a lasting community from manufactured loyalty? Our latest Spotlight explores why the best brands don't simply build audiences. They build cultures people choose to come back to. Read the final installment of our Brands Built for Fandom series at the link in our bio.   #BrandExperience #Fandom #ExperientialMarketing #MarketingStrategy #Community #SoHoExperiential

Looking back at one of our favorite moments from Season 1. 🎙️ Before the activation even began, the team had just four weeks to build the set, write the scripts, cast the talent, and deliver a live proof of concept to 60 Coca-Cola executives. As if that wasn't enough, they also had to find the budget to outfit a 200-person staff, leading to one unforgettable negotiation that perfectly captures the reality of producing large-scale experiences. Sometimes the best event stories happen long before the doors open. 🎧 Throwback to In The Unlikely Event Season 1, Episode 2: Trial by Olympic Fire Listen on Apple Podcasts, Spotify, and more. https://hubs.ly/Q04sPc5T0 #InTheUnlikelyEvent #ExperientialMarketing #LiveEvents #EventProduction #BehindTheScenes #Podcast

A Hamptons day party with purpose. ☀️   Our team member, Jayla, attended the Apollo Young Patrons Day Party in Sag Harbor, where young professionals gathered to support the Apollo Theater while advancing the next generation of leaders championing Black artistry, creativity, and community. Culture is built by the people who show up ... a meaningful reminder of the power of gathering with purpose.

Over the past eight weeks, I had the opportunity to work at SoHo Experiential as a Creative Intern at an experiential marketing agency. I’m so grateful for the chance to get a behind-the-scenes look at the industry and be involved in so many different parts of the creative process. Throughout the summer, I got to see how ideas turn into fully executed experiences. I contributed to projects for brands I know, helped create social content, collaborated with the creative team, and learned about the many moving parts involved in bringing an event to life. I also loved working with the other interns on our intern project, where we were responsible for three parts of the company’s summer event. From developing concepts to planning logistics and seeing everything come together, it was a great opportunity to work together and put what we learned into practice. A huge thank you to Nick Vidovich for teaching me so much and sharing valuable lessons about the industry and workplace that I’ll take with me moving forward. Thank you to Cara Masselle-Velasquez, Jeff Boedges, the creative team, and the other interns for being so welcoming and making these eight weeks such a great experience. I’m really grateful I got to be a part of it!