Side

Star Wars Zero Company is here! 🌌 Our #SideLA team is proud to have supported the game’s Audio Production, including Recording, Directing, and Post-Production to help bring its cast of characters to life. It’s been amazing to see the response since launch, with critics and players alike already calling it one of the best Star Wars games in years. 🌟 A huge thank you to our partners at Electronic Arts (EA) and Bit Reactor, LLC for your trust. #GameAudio #VoiceProduction #StarWars

Another great gamescom in the books! 🕹️✨ We’ve had a fantastic few days in Cologne catching up with friends and partners, and seeing some of the best the global games industry has to offer across the show floor. Danke schön to everyone who took the time to meet with us at the Ukie stand – talking about exciting upcoming projects, our latest announcement for QA with modl.ai, and beyond. Until next time! #Gamescom2026 #Gamescom #GamesIndustry

Services provider Side has signed a memorandum of understanding with Danish AI firm Modl.ai – we caught up with the two companies to discuss the role of AI in quality assurance, the tech's current limitations, and why human experts are an essential part of the process https://lnkd.in/eKqduGfv

We’re excited to share that Side has signed a Memorandum of Understanding with Danish AI software developer, modl.ai, to develop AI-enabled QA solutions for games. Announced during gamescom, the initial 6-month agreement will focus on product development and commercial pilots, combining modl.ai’s computer-vision-backed technology with Side’s QA AI engineers and expertise. Together, we aim to help developers automate repeatable testing while keeping QA professionals in control of review and validation. An exclusive list of developers and publishers will be provided with pilot opportunities in the coming months. Read the full announcement: 🔗 https://bit.ly/3UV9wcM #GameQA #QualityAssurance #AI

Getting a game in front of a wider audience usually means two things: new platforms, and new languages. 🎮 🌍 Gylee Games originally built 𝗥𝗮 𝗥𝗮 𝗕𝗼𝗼𝗺 for PC, but as a couch co-op, it needed to be on consoles too. They also wanted to reach players in regions the English release couldn't cover. Two big jobs that typically demand separate teams – Side handled both: 🛠️ #Porting from PC to PS5 and Xbox Series X|S  – New input systems and performance targets for each platform  – A separate certification pipeline per console  – A mid-project engine migration from Unity 6.2 to 6.3, while building for both platforms at once 🌐 #Localisation for global markets In parallel, we localised the game into 11 languages, reaching players across Europe, Latin America, and Asia. The results? Both consoles cleared certification on the first submission, and Ra Ra Boom shipped on every platform, in every language, live on day one. ✅ 👉 Read our latest Codev case study: https://bit.ly/4xkzo02

#Gamescom2026 is officially upon us! Here's where to find us. 🗺️ With so many halls to navigate across Koelnmesse, we put together a handy guide to help you track down our booth. We can't wait to meet both new and familiar faces on the Ukie stand which is where we'll be most of the week. Whatever stage your game is at, there's someone at Side who can help. Codev, Art, Audio, QA, Localisation, LQA, and Player Support – all in one place. We're also looking forward to chatting about all the upcoming September game releases! 🎮 📍 Hall 3.2, Booth C20–F39 📅 Wed August 26 – Fri August 28 Our last few slots are filling up fast, so if you'd like to grab a meeting with us, get in touch with our team attending: https://bit.ly/4caOwVs

Most conversations around AI in game localisation ask questions around capability: What can this tool do? Can it make our process faster and cheaper? While it can deliver on both, faster and cheaper aren't the same as better. AI doesn't just scale your translations – it scales every assumption and blind spot in your pipeline. One wrong interpretation can spread across every string and language before a human ever flags it. So before deciding where to implement it, here are 5 questions you need to ask. 👇 Read our full breakdown on the Side Lab, with first-hand global production insights from our Director of Localisation & LQA, Matt Furmidge: 🔗 https://bit.ly/45zIOc3

We're excited to welcome Side as an exhibitor at the Game Publishing, Marketing & Community 2026. With over 30 years of experience and a global network of more than 40 studios across 15 countries, Side supports some of the world's leading game developers and publishers with services spanning co-development, art, audio, QA, localisation, player support, community management, and more. By combining technical expertise with creative talent, Side helps studios deliver exceptional player experiences at every stage of the game lifecycle. We're delighted to have the Side team join us in London this September and contribute to the conversations shaping the future of game publishing, marketing, and community. 👉 Learn more: www.side.inc 👉 Download your copy of the agenda here: https://lnkd.in/ew5K_pzK 👉 Register here: https://lnkd.in/e8HPu59D #GPMC #GamePublishing #GamingMarketing #GamingCommunity #CommunityManagement #PlayerEngagement #GameDevelopment #GamingIndustry #PlayerSupport #GameStudios

Meet the Side team attending gamescom next week! 🎮👋 We're bringing key members of our executive and sales team to Cologne, ready to talk through whatever you're working on – whether you need early support or specialised services anywhere along your pipeline, from Codev and Art to Audio, QA, Localisation, and Player Support. You'll find us on the Ukie booth, Hall 3.2, Stand C20–F39, from August 26th to 28th. But you don't have to wait for the show floor – reach out to any of the team directly 👇 Olivier Deslandes | Martin McBride | Craig Holahan | Stefan Abadzhiev | Lily Gavin-Allen | Mark Landers | Andrii Lukianov | Cyril OZIEL | Jared Swift🔜Gamescom Read more and book a slot with us in advance: https://bit.ly/45pciZZ #Gamescom2026

#XDS2026 is less than a month out – and we're getting ready to go! 🤝 Side is proud to be a Presenting Sponsor of the External Development Summit (XDS) this year, running from September 8–11 at the Vancouver Convention Centre. We're looking forward to: 🎉 Hosting the iconic yearly Welcome Reception on Tuesday Sept 8th 📍 Meeting partners at our booth in the Exhibitor Lane 🎤 Sharing knowledge drawn from the XDS Insights Report (co-authored by Side) with Table Topics hosted by our CMO, Kaley Hurst Drop a meeting request to Pat Therrien, Chris Woolf or Edwin Caparaz on XDS Connect if you'd like to reserve some time with us during XDS. 📥 To learn more about our presence: https://bit.ly/3RToEGM See you soon in Vancouver! 🌄