Share Local Media

As we celebrate our 10th birthday, we’re taking a moment to spotlight the people who have helped shape our story from the very beginning. First up: Angela, our very first employee and the leader of our Operations team. Since day one, Angela has had a front-row seat to the company’s growth - from the early days of Shared Mail and Solo Mail to the expansion of new solutions like Poplar, Insert Media, and Out of Home. In our latest employee spotlight feature, Angela Wall reflects on 10 years of growth, the moments that still make her smile, and the lessons she’s learned along the way. Read more about Angela’s and her role at SLM: https://lnkd.in/ewKZ4-eb #EmployeeSpotlight #ShareLocalMedia #SLM10Years #10YearsStrong #CompanyCulture #EmployeeSpotlight #Leadership #OperationsExcellence #DirectMailMarketing

🐌 Happy Birthday to the snail that started it all! Ten years ago, Share Local Media was founded on a simple belief: direct mail could - and should - move faster. What began as a mission to modernize one of the largest marketing channels in the country has grown into a performance-driven omnichannel marketing partner helping thousands of brands connect with consumers and drive measurable results. This month, we're celebrating: 📬 2 BILLION pieces of lifetime mail volume 🎉 10 years of growth and innovation 👥 Nearly 100 team members 📈 Thousands of clients served https://lnkd.in/eWDHhpth #ShareLocalMedia #SLM10Years #DirectMail #MarketingTechnology #OmnichannelMarketing #Growth #Innovation

📢 Big News: Our News & Insights Hub is Live! Over the past year, we've had countless conversations with clients, partners, and industry peers about what's happening in OOH, direct mail, trends, campaign performance, and what's coming next at Share Local Media. One thing became clear: people want a single place to access the insights, data, and updates that matter most. That's why we're excited to launch our new News & Insights Hub 🎉 Think of it as your go-to destination for: - Industry trends and market insights - Thought leadership and expert perspectives - Company news and press releases - Data-driven analysis on offline advertising - Helpful resources to keep you informed and ahead of the curve Our goal is simple: make it easier to find timely, relevant, and actionable information - all in one place. We'll be adding fresh content regularly, so there's always something new to explore. 🔗 Check out the News & Insights: https://lnkd.in/epYwXXMk

We're excited! 🎉

Part of working in offline channels is constantly isolating what actually drives performance, partnering with brands to innovate, challenge the status quo, and rethink how channels work together to create smarter, more accountable offline media strategies. One of the biggest problems in our industry has always been that channels are often planned and measured in isolation. But consumers don’t experience media that way. The opportunity is in strategically pairing properties together, using the strengths of one channel to amplify another. Rather than treating OOH as a standalone awareness channel, we used it to build familiarity before the mail piece arrived in-home and reinforce action after delivery, creating a more connected and measurable consumer journey. More importantly, we developed a proprietary OOH matchback methodology capable of connecting exposed audiences directly to customer transactions, helping solve one of offline media’s longest-standing challenges: attribution. The goal was to create a smarter ecosystem where each property worked harder because it was strategically connected. The results spoke for themselves. • +122% lift in store traffic vs. control • +255% lift in high-overlap markets • +7.4% lift in average daily orders Offline media continues to evolve and we continue to innovate - the future belongs to marketers who can identify industry gaps, rethink traditional channel roles, and build integrated strategies that create measurable impact. #DirectMail #OOH #OutOfHome #OfflineMedia #IntegratedMarketing #PerformanceMarketing #RetailMarketing #MarketingInnovation #MediaStrategy #Attribution #CustomerAcquisition #RetailMedia #RetailTraffic #BrandStrategy

It’s already been an exciting week at Share Local Media 👏🏆 ✨ We’re officially an award-winning OOH + Direct Mail partner. ✨ A few of us were in LA to accept the Gold Mailbox Award for our integrated Direct Mail + OOH campaign with Fabletics — powered by the OOH Matchback, our proprietary methodology built to bring more measurable attribution to OOH. A very meaningful moment for the team and an even bigger step forward for where OOH measurement is headed. Proud of the Shared and OOH teams, led by Gahwui K., that continues to push the industry forward. Also big thanks to Gabriel Miguel Ungab from Fabletics for joining us on stage to accept! A big thank you to the United States Postal Service for presenting us the award and to the Association of National Advertisers for recognizing our work and hosting such an incredible event! #ANAReggies Read more here: https://lnkd.in/ezKn7JJM

Excited to share that SLM's Elizabeth Kennedy and Kara P. will be featured moderators at the upcoming Transformational CMO Assembly. Looking forward to insightful conversations with industry leaders shaping the future of data-driven direct mail. Proud to be part of this important dialogue. The Millennium Alliance

Happy May! 🌷 As we move further into Q2, brands are gearing up for one of the busiest stretches of the year - from Father’s Day and summer travel to early Back-to-School planning. Now is the time to secure inventory, finalize creative, and build campaigns designed to drive strong mid-year performance across direct mail and digital channels. 💌 Shared Mail Opportunities Early July Mailings (In-Home 7/13) Commitment Due: 6/1 | Creative Due: 6/4 • Grove — 150K circulation | $20,250 • Misfits Market — 200K circulation | $24,000 Late July Mailings (In-Home 7/28 — 7/29 for Nationals) Commitment Due: 6/16 | Creative Due: 6/22 • Uncommon Goods — 50K circulation | $6,000 • Dads — 200K circulation | Back-to-School Special • Moms — 200K circulation | Back-to-School Special 📨 Insert Media Opportunities July Insert Programs Commitment Due: 6/1 | Creative Due: 6/4 | In-Home July • Grove — 150K circulation | $20,250 • Misfits Market — 200K circulation | $24,000 August Insert Programs Commitment Due: 6/30 | Creative Due: 7/6 | In-Home August • Grove — 150K circulation | $20,250 • Home Chef — 200K circulation | $24,000 • Dollar Shave Club — 100K circulation | $11,000 🗳️ Standalone Direct Mail As summer competition increases across channels, Standalone Direct Mail gives brands the opportunity to fully own the mailbox with a focused, uninterrupted message - ideal for Father’s Day promotions, summer sales events, loyalty campaigns, and Back-to-School awareness. 📱 Poplar Digital Direct Mail Looking to enhance targeting and attribution? Poplar helps brands combine digital precision with direct mail performance, creating personalized omnichannel experiences that support prospecting, retargeting, and retention strategies. Whether you’re planning seasonal promotions, testing new audiences, or scaling performance into Q3, we’d love to discuss timing, inventory, and the best opportunities for your campaign goals. #DirectMail #SharedMail #InsertMedia #DigitalMarketing #OmnichannelMarketing #MediaPlanning #MarketingStrategy #CustomerAcquisition #AudienceTargeting #RetailMarketing #EcommerceMarketing #BackToSchoolMarketing

We’re hiring! 🐌 Share Local Media is looking for a Senior Marketing Associate to join our growing team in NYC. If you’re passionate about marketing, analytics, client strategy, and helping top consumer brands scale through innovative offline channels, we’d love to hear from you. Come help us transform direct mail & OOH for the modern marketing world. ✨ #Hiring #MarketingJobs #NYCJobs #AccountManagement #GrowthMarketing #DirectMail #OOH