SEED (Electronic Arts)

⚽👀Take a look at the innovation behind the most life-like goalkeepers in EA SPORTS FC history. In collaboration with EA SPORTS and Frostbite, we present the technology and creative approaches behind this innovation, where deep reinforcement learning enables the most authentic goalkeeper behavior in EA SPORTS FC 26. The result is goalkeepers that adapt and respond more dynamically — showing smarter reactions, improved positioning, and creating moments that bring fans closer than ever to the world’s game. Read the article here➡️ https://lnkd.in/eJT2RHCh If you’re passionate about AI, machine learning, and gameplay, we’re also hiring a Senior Research Engineer (AI Bots). Apply here 🔗 https://lnkd.in/edDVEpdM #WeAreEA #EASPORTS #ItsInTheGame #Innovation #jobs #AI #MachineLearning

We have open roles at SEED. If you’ve been affected by recent layoffs across the industry, including those at Epic Games, we encourage you to take a look, one of these opportunities might be a great fit. https://lnkd.in/ejQ_iPt2

How do you take ideas from research and turn them into technologies that impact millions of players? This week at KTH Royal Institute of Technology, SEED's Head of Research Konrad Tollmar is sharing lessons from a decade of SEED at the Industry-Academia AI Workshop. His talk, “A Decade of SEED: Research & Development in Games; Digital Humans, Game AI,” explores how long-term research translates into real-world innovation across areas like digital humans, game AI, and new forms of player experience. From early exploration to production at scale, it’s a look at what it takes to bridge academia and industry in a fast-moving field like AI. We’re excited to be part of this broader conversation with the research community, and to keep building strong collaborations that shape the future of interactive entertainment. 📅 Thursday 26 March 2026, 08:30 – 17:00 CET 🔗 https://lnkd.in/ecgtPYQW

With Voice2Face, we’re turning speech into high-quality facial animation, enabling faster iteration while preserving expressive performance. In Battlefield 6, the technology was used across all cinematic scenes during blocking, with 30% of final animated speech generated using Voice2Face. It’s a great example of applied AI helping teams move faster without compromising on quality, giving creators more room to refine, iterate, and push for better player experiences. We’re proud to see this work recognized by Fast Company alongside other innovations across Electronic Arts (EA). https://lnkd.in/gTmqnWMP

🎉 Nous recrutons ! Nous recherchons un·e responsable des partenariats académiques. SEED construit un réseau dynamique et en pleine expansion de partenaires académiques de premier plan en Europe et en Amérique du Nord, collaborant sur des recherches qui repoussent les limites du divertissement interactif dans des domaines comme l’IA, les graphismes, la physique, l’animation, l’audio, et bien d’autres sujets de pointe. Et nous ne faisons que commencer. Dans ce rôle, vous serez au cœur de cette croissance. En collaboration avec notre directeur de la recherche et une équipe de recherche appliquée de classe mondiale, vous contribuerez à développer et gérer ces partenariats, en façonnant la manière dont EA collabore avec les universités et instituts de recherche de premier plan. De plus, votre travail alimentera directement des idées révolutionnaires et ouvrira la voie à la prochaine génération de talents pour contribuer à définir l’avenir du jeu vidéo. 🕹️ 🚀 📍 Hybride, basé à Montréal, Canada 🔗 Postulez ici : https://lnkd.in/eKBeJicm Konrad Tollmar Paula Cao Colin Barré-Brisebois Jennifer LaBrake- MBA, MPM

🎉 We’re hiring! We’re looking for an Academic Partnerships Manager. SEED is building a dynamic and rapidly expanding network of top academic partners across Europe and North America, collaborating on research that pushes the boundaries of interactive entertainment across AI, graphics, physics, animation, audio, and many more cutting-edge topics. And we’re just getting started. In this role, you’ll be at the heart of that growth. Working alongside our Head of Research and a world-class applied research team, you’ll help cultivate and manage these partnerships, shaping how EA engages with leading universities and research institutions. Your work will directly fuel breakthrough ideas and open doors for the next generation of talent to help define the future of games. 🕹️ 🚀 📍 Hybrid, on-site in Montreal, Canada 🔗 Apply here: https://lnkd.in/eFRRFKnc Konrad Tollmar Paula Cao Colin Barré-Brisebois Jennifer LaBrake- MBA, MPM

Want to see how we shipped Reinforcement Learning (RL) at scale at Electronic Arts (EA)? ⚽️🤖 Join SEED and EA SPORTS tomorrow at GDC Festival of Gaming 2026 for a deep dive into the AI powering the goalkeepers in FC 26. We’ll show you how we built a designer-first RL pipeline focused on human-like AI behaviors that delivers: 🧤 10% better ball-saving than scripted AI. ⚡️ 50% faster training (fully trained overnight) than standard RL. 🧠 Human-like behavior that isn't robotic. 🛠 300+ unit tests for a rock-solid production loop. If you want to learn how to make RL controllable, fast, and shippable for player-facing gameplay, don't miss this session. 📅 Tomorrow, March 9 🕒 1:50 PM – 2:50 PM 📍 Room 2006, West Hall Speakers: Alessandro Sestini (SEED) & Mike Jones (EA Sports) #GDC2026 #EASPORTS #FC26 #ReinforcementLearning #GameAI #SEED #GameDev Teaser: https://lnkd.in/eD7fTTs2

Et si les artistes pouvaient bâtir des mondes virtuels entiers à la vitesse de la pensée? 🚀 Il ne s’agit pas seulement d’accélérer les approches courantes. Notre mission est d’appliquer des modèles génératifs pour donner plus de pouvoir créatif aux artistes, permettre de nouvelles expériences de jeu et bâtir les technologies fondamentales des mondes de demain. 🕹️ Si vous souhaitez être à l’intersection de la recherche appliquée et du développement de jeux de calibre mondial, joignez-vous à nous. Nous recherchons un.e développeur.se de logiciels sénior.e pour intégrer notre équipe "Generative Arts" et transformer cette vision en réalité. Si l’utilisation de l’IA générative pour repousser les barrières créatives et la création de mondes virtuels à grande échelle vous passionne, nous voulons vous rencontrer. Aidez-nous à concevoir les outils transformateurs qui propulseront la prochaine génération d’expériences chez Electronic Arts (EA)! 🎉 📍 Hybride : Montréal (Québec) ou Vancouver (Colombie-Britannique), Canada 🔗 Postulez ici : https://lnkd.in/euMWzQR3 Han Liu Stephanie Walker

What if artists could build entire game worlds at the speed of thought? 🚀 This isn't about faster workflows. It is about applying generative models to empower electronic artists, enable new types of player experiences, and build the foundational technology for the game worlds of tomorrow. 🕹️ If you want to be at the intersection of applied research and world-class game development, join us. We are looking for a Senior Software Developer to join our Generative Arts team and turn that question into a reality. If you are passionate about using Gen AI to augment creativity and unlock level creation at scale, we want to talk to you. Help us build the transformative tools that will power the next generation of world-class player experiences at Electronic Arts (EA)! 🎉 📍 Hybrid: Montréal (Québec) or Vancouver (British Columbia), Canada 🔗 Apply here: https://lnkd.in/e8Gt4sZs Stephanie Walker Han Liu

🚀 We’re hiring! We’re looking for a Senior Research Engineer to work on AI Bots technology for games at Electronic Arts (EA). 🕹️ You’ll build on our work with Reinforcement Learning, Imitation Learning, and Language Models, following recent successes with games such as FC, Battlefield, and others. You will focus on foundation models, Language Models (LLMs, SLMs) and Action Models for the purpose of novel AI experiences in real-time, in engine. You’ll push toward our long-term vision of next-generation interactive agents for players. 📍 Hybrid, on-site in Stockholm, Sweden 🔗 Apply here: https://lnkd.in/edDVEpdM Linus Gisslén Anna Wedin