Samba TV

It's a wrap! The Pitt Season 2 takes over Bridgerton for the top streaming spot for the week of Mar 23rd-29th. Over on the linear channels viewers are cowboying-up with Marshals soaring to the #1 spot, giving CBS 50% of the top 10 shows on network TV. #SambaTVInsights #SambaTVWeeklyWrap #ThePitt #Marshals #HBOMax #CBS

The competitive edge in marketing has shifted. As Samba’s VP of Measurement Science, Alyson Sprague, explains, having high-quality data is no longer enough. Today’s leaders win by driving actionability; extracting the right insights and applying them with speed and precision. Learn how actionable intelligence is redefining brand success. #MarketingLeadership #DataStrategy #AdTech #MediaMeasurement #InsightsToAction

Nielsen delayed their February Gauge report. For those heading into Upfront season, where ~$17B in 2027 ad dollars will be committed, that's a meaningful data gap. But the delay points to something bigger: TV measurement is complex and the data we treat as currency is more constructed than it appears. At Samba, we measure differently - and in this case, that means our data tells a different story. We're sharing what we found, including why February's numbers don't add up the way Nielsen's suggest, and which content provider actually won the month in viewership. Samba TV's VP of Measurement Science Alyson Sprague Shields wrote up our full take: what the Gauge delay actually means, where Samba's data diverges and why, and what the content trends heading into Upfronts are really telling us. https://lnkd.in/gmJ4DpcY #SambaInsights #SambaAI #TVMeasurement #Upfronts #Streaming #SambaTV

Last week, we had the pleasure of hosting an intimate dinner at the San Vicente Bungalows in LA with an exceptional group of leaders from across media, publishing, entertainment, and brands. The conversation centered on the Attention Economy and the growing need for richer, more connected data to understand how audiences move across screens, platforms, and devices. It was a valuable exchange about how media intelligence can help the industry better interpret audience behavior, improve decision-making, and reach the right people with greater precision. We’re grateful to everyone who attended and contributed to such a thoughtful and forward-looking discussion. Emily King, Darren Schillace, Megan Wahtera, Stacy Sanchez, Sean B., Eleni Antonopoulos, Scott Bishoff, Sharon Boddie, Steve Birnbaum, Julia Gutnik, Sally Lee, Addy K., Mike Hood, Alex Angeledes, Edvin Dapcevic, Calvin Yu #AttentionEconomy #MediaIntelligence #AudienceInsights #MediaStrategy #DataDrivenMarketing #AudienceBehavior #FirstPartyData #CrossPlatform #Leadership #BrandStrategy

We're heading to POSSIBLE April 27-29 and we'd love to see you there! Join us at Fontainebleau's La Côte with our partners at 3C Ventures, where we're hosting clients and partners all week long for happy hours, light bites, and candid conversations. Reach out to our team to learn what marketing looks like when every decision is backed by the Samba Knowledge Graph, built on the actual interests, behaviors, and purchase intent of 1.5B people globally. Book time with the us before spots fill up. https://lnkd.in/gvbqmCZX #POSSIBLE2026

The Oscars are over. The streaming data tells the real story. 🎬 Hamnet hit Peacock nine days before the ceremony and had the highest post-Oscars viewership of any Best Picture nominee. The timing meant the film was new to streaming audiences precisely when the industry was paying the most attention to it. Meanwhile, Best Picture winner One Battle After Another saw the lowest viewership following the Oscars, raising a pointed question about whether the Best Picture prize still moves the needle in the streaming era. Since it was released on HBO Max back in December, most people had already seen it months ago. The lesson? In today's streaming landscape, when a film lands matters just as much as what it wins. #Oscars2026 #StreamingData #SambaTVInsights #SambaInsights #SambaAI

We're thrilled to partner with TikTok on this groundbreaking Box Office Lift meta-analysis, which proves that creative campaigns don’t just drive buzz -- they drive real ticket sales at scale. By connecting cross-platform ad exposure to verified movie ticket purchases, we’re helping studios move beyond correlation to understand TikTok’s true incremental impact on theatrical performance and ROI. We’re incredibly proud that our measurement science and data are powering a new standard for how entertainment marketers link cultural engagement to box office results -- and we’re just getting started. #TikTok #BoxOfficeLift #MediaIntelligence #Attribution #EntertainmentMarketing https://lnkd.in/g_G2Fqmp

What are the ideas and breakthroughs shaping media intelligence in 2026? Coming to London on 14th April, we're bringing together industry leaders for a morning of breakfast and discussion on knowledge graph innovations, audience strategies, and analytics that make an impact.  Tuesday, 14th April 2026  8:30 AM – 12 PM  In person at the Ham Yard Hotel, London RSVP here: https://lnkd.in/eHfv7Mkq 

India just knocked England out of the T20 World Cup and the fans are already planning their victory lap. At Samba, we looked at what cricket viewers in India are engaging with on the web right now, and the data tells a compelling story for marketers. Top topic interests they are researching on the web: ✈️ Flights 🏖️ Family vacations ⌚ Luxury watches India's cricket TV audience is travel-hungry and luxury-minded, and they’re actively browsing with intent while national pride is at an all-time high. Samba insights connect what audiences watch on TV with what they do online so you can reach the right people, in the right moment. 📊 #SambaTV #SambaAI #SambaTVInsights #MediaIntelligence #T20WorldCup #India

More impressions ≠ more reach. 📺 That's one of the standout findings in our State of Advertising interactive application → https://lnkd.in/g4zh4AdV For most verticals, spending more on TV ads closely tracks with reaching more households. But Health & Beauty brands are a notable exception: the top 25 advertisers grew impressions by 22% YoY while household reach actually fell by 2%. For some, that's an intentional frequency play. For others, it's a sign of media waste. See how your vertical compares in the full interactive breakdown 👆 #TVAdvertising #HealthAndBeauty #MediaStrategy #StateOfAdvertising #SambaTV #SambaTVInsights