That’s a wrap on #NewFronts 2026! Last week, we joined partners in NYC to dive into the rapid transformation of the media landscape. From immersive product demos to deep dives into creator ecosystems, it was an event rooted in the power of co-creation. In a fireside chat, VP of Global Brand Partnerships Stephanie Latham sat down with Matthew Ball to discuss how consumer behavior is shifting from passive consumption to active participation. They explored how immersive platforms like Roblox have evolved into essential infrastructure for brands to establish their presence in a digital-first world. This was an important forum to articulate our vision for advertising on Roblox and back it with compelling data. We anchored on the fact that 88% of users take action after seeing a brand on Roblox, reinforcing that we are building a foundation where brands can reach highly engaged audiences and turn digital participation into real-world action. Learn more at https://brands.roblox.com/
Roblox
Software Development
San Mateo, California 251,372 followers
Reimagining the way people come together.
About us
Roblox's vision is to reimagine the way people come together. Our mission is to connect a billion people with optimism and civility. What is Roblox? Roblox is a platform where people come together virtually to share experiences. Every day, tens of millions of people from around the world come to Roblox to learn, work, play, connect, communicate, and socialize in immersive digital experiences all built by a global community of creators. Powered by Creators Roblox is powered by a global community of millions of developers and creators who produce their own immersive multiplayer experiences each month using Roblox Studio, our intuitive desktop design tool. Any experience imaginable can be created on Roblox. How Popular? Roblox is ranked as one of the top entertainment platforms for audiences under the age of 18 based on average monthly visits and time spent (Comscore). Our popularity is driven purely by the community with millions of people signing up through word of mouth every month.
- Website
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https://careers.roblox.com/
External link for Roblox
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- San Mateo, California
- Type
- Public Company
- Founded
- 2004
- Specialties
- User-generated content, Virtual building, Physics, Social gaming, Mobile gaming, Game-development tools, Scalability, Cloud, Social Network, Consumer Product, Distributed Systems, Computer Graphics, Rendering, MMO, Instant Messaging, and Virtual Reality
Locations
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Primary
Get directions
970 Park Pl
San Mateo, California 94403, US
Employees at Roblox
Updates
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In our newest Tech Talks episode, Roblox CEO & Founder Dave Baszucki, Kiran Bhat, and Alberto Hojel discuss what makes Roblox's 3D-native foundation model different from your standard video model, allowing creators to build functional objects and worlds from prompts. Watch the full episode on YouTube now. https://lnkd.in/gTJCimHr
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We want to help you take your games to the next level. Applications for our Incubator and Jumpstart programs are open now. We're at GDC taking pitches at our booth all week. Learn more and apply today. https://rblx.co/build
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We’re launching two new programs to back ambitious creators. Join us and we’ll help you build, launch, and scale the next generation of novel games. Apply today: https://rblx.co/build