REI

What does chasing joy every single day look like? “The Life We Have” follows Rob Shaver, an REI employee, whose three-year daily running streak, totaling 1,175 days, carried him through decades of battling terminal lung and bone cancer. His goal was simple: run at least one mile every day. And he did, even on his hardest days, through treatment, pain and uncertainty. Through his persistence and resilience, Rob shows us that even in life’s most precarious chapters, every step matters and every moment is a gift. A story of mortality, movement, and meaning, we’re honored to help share Rob’s powerful perspective with the world. Produced in partnerships between REI Co-op Studios, Wondercamp and Sam Price-Waldman. Watch the full film: https://lnkd.in/eCPGcwj3

Congrats to our newly elected co‑op board members Rose Marcario, Chuck Sams and returning director Ted Philip. We’re grateful for their leadership and their commitment to our co‑op community. Thank you to every member and employee who voted! Learn more: https://lnkd.in/gEGGNmEJ

Gear up for an adventure outside the ordinary this year. We’re excited to introduce travel inspired by REI, created for our members and their companions and brought to life by Intrepid Travel.    Explore a curated collection of immersive journeys across more than 85 destinations, both domestic and international. From camping under the stars in Yosemite to trekking through the Andes in Peru, the question is: Where will this year take you?   Get all the details below. 🧳

We have a serious winter tradition at the co-op: roasting Hostess Brands Twinkies to summon the snow. ❄️ 🔥 We roast ’em, eat ’em, turn ’em into art. Somehow, it works. Proof our employees are experts in the outdoors and surprisingly talented artists too, check out this year's Twinkie Art Challenge winners! 🥇 First Place: “Twinkie Wizard” created by REI Co-op in Hillsboro, Oregon “We would like to thank the academy, our REI family, our concept-master Jim, and the artistic & creative talents of the artist commonly known as Theo … Our team plans to celebrate with a roaring Twinkie roast of a life-size replica of the Twinkie Wizard.” 🥈 Second Place: “Opt Outside: Twinkie Edition” created by the tax team in Issaquah HQ “Whatever adventure our Twinkie friends explore, their dog K2 will be ready for more. Let’s pray for snow and say, ‘HO HO!’” 🥉 Third Place: “Twinkie the Elk of Elk Grove” by REI Co-op in Elk Grove, California “Twinkie the Elk was made with love, joy and pride for being a brand-new store celebrating our first roast … a reminder of the bond we created as a team.” 👏🏼 Honorable Mentions:  • “BEARin’ around the Wilderness” — Distribution Center (DC 3) in Goodyear, Arizona  • “Twinkiebread House” — REI Co-op in Cincinnati, Ohio  • “Operations Team” — Sales & Customer Services Operations  • “RE Bubu” — REI Co-op in Laguna Hills, California   • “Summon the Snow!” — HR, Issaquah HQ Same time next year. Learn more in the comments.

Get out your cowbells! REI was the only retail brand named to Inc. Magazine's Best in Business list in the Social Good category. Super cool to be recognized for our work last year to achieve an industry-leading benchmark of 90%+ diversion of our operational waste away from landfills. We will keep working hard for the planet and for the people who explore it. 🥾 Way to go co-op team and congrats to all the other brands who made the #BestinBusiness list. ➡️ https://lnkd.in/dDxNFSth (Photo: REI employees at our Lebanon, Tennessee distribution center, opened in 2023 and certified LEED v4 Platinum in 2024 for its leading sustainability and energy-efficient design. The 400,000-square-foot facility employs 200+ team members and serves over 5 million co-op members and 60+ stores.)

Looking for gifting ideas for your favorite people and the trail-loving pups in your life? Our Green Vest experts are here to help!   Their Cyber Sale picks, ending 12/8: 🐶 Madison: Ruffwear Grip Trex Dog Boots 🚲 Jon: REI Co-op Cycles REV Kids' Bikes 🫔 Levente: Nomadix towels + blankets 👟 Michelle: Altra Lone Peak 9 Trail-Running Shoes   What are you gifting this year? https://lnkd.in/eFA6cVPH