Purpose Brands, LLC

Anytime Fitness opens Australia’s first airport gym 🇦🇺✈️ Anytime Fitness has opened a gym in Sydney Airport to support the 40 million travellers passing through each year and the 30,000-strong airport workforce. The 24/7 club is 300 square metres over two floors and offers functional training zones for mobility and recovery, Life Fitness / Hammer Strength equipment, two lifting platforms and premium showers. Anytime Fitness has created three Fit to Fly workouts: the pre‑flight routine boosts circulation and prepares the body for long periods of sitting without causing fatigue.  Simon Thompson, Anytime Fitness Australia managing director, says: “The launch of our club in Sydney Airport reflects our strategic commitment to delivering accessible fitness solutions wherever our members live, work and travel. “This initiative represents a significant milestone for our brand and the broader fitness industry, setting a new benchmark for convenience-led fitness.” Find out more ⬇️ http://lei.sr/3R2B2

It's a great time to get involved in Orangetheory Fitness - a brand that was always ahead of its time, per Athletech News. This inspiring story highlights two giants of industry - Ellen Latham and Lauren Cody - and the vision they have had for the brand's future (in Ellen's case, since day one). As the topic of longevity has gone mainstream, OTF started more than 16 years ago with a focus on helping people live longer, more vibrant lives through a powerful combination of strength and cardio. OTF offers a workout that no one else in the space can duplicate, with unmatched leadership in Ellen and Lauren. We're excited to watch this brand continue to grow and create the trends that the rest of the industry follows. Thank you to Courtney R. for the story. #fitness #franchise #franchising #longevity #strength #cardio #womeninleadership #fitnessfounder https://lnkd.in/gSHqev8d

We are grateful for the recognition our brands received by Coach360 at the Health & Fitness Association Show in San Diego! Recipients of the Coach360 Industry Impact Award receive it "based on your commitment to uplifting and supporting the fitness professional community through meaningful career pathways, leadership, and real, long-term support. Your work exemplifies the impact this award was created to recognize." We agree! Anytime Fitness and Orangetheory Fitness coaches and The Bar Method instructors are special, elevating their members' experiences and changing lives. Thank you, coaches, for all that you do! 🏆 ❤️ Congratulations to Vic Kemming, Stephanie Domrose and Louise Bilek of AF as they accepted this award on behalf of all Purpose Brands coaches worldwide. Thank you to Kathleen Ferguson and her team at Coach360 for this honor. #training #nutrition #recovery #fitness #franchise #fitnessfranchise

The fitness industry is at an inflection point. And two of its leaders just said the quiet part out loud. At this week's Health & Fitness Association show in San Diego, Mitchell Keyes (VP, Operations for Anytime Fitness) and Scott Brown (VP, Fitness for Orangetheory Fitness) took the stage together and delivered a message the industry needs to hear: We've been measuring the wrong things. For decades, fitness has sold transformation in the mirror. Smaller waists. The number on the scale. A "summer body." And while those hooks filled memberships, they missed the bigger opportunity, and frankly, the bigger responsibility. Using data from gathered by #HFA and Purpose Brands in its inaugural "Transformation Survey" last fall, Mitchell and Scott challenged us to reimagine: 💪 Strength as medicine, not just aesthetics. Building muscle is one of the most powerful interventions we have for long-term health. Are we treating it that way? 📏 New metrics that matter. VO2 max, functional capacity, mobility, and resilience tell a far richer story than weight loss ever could. 🕰️ Health span over lifespan. Members don't just want more years. They want to carry their grandkids, climb mountains at 70, and live with energy and independence. That is the transformation worth selling. This isn't soft. This is the future of fitness, and Anytime Fitness and Orangetheory Fitness are already building it. With thousands of locations between them, AF and OTF aren't just talking about this shift: they're operationalizing it at scale. That's what franchise leadership looks like. When brands with that kind of footprint realign around longevity, health span, and functional capacity, they don't just influence their members. They move the entire industry. And that's exactly the opportunity in front of every fitness entrepreneur right now. The franchises that are winning aren't just selling workouts. They're building a product rooted in science, backed by systems, and designed to deliver outcomes that members will stay for long term. Brands leading this charge, like OTF and AF, are the ones worth betting on. 🙌 Thank you, Mitchell and Scott, for bringing this vision to the HFA stage and pushing our industry forward. And thank you to HFA for the opportunity to share these bold messages. #FitnessIndustry #HFA2026 #HFAShow #HFAShow2026 #Longevity #FranchiseDevelopment #Healthspan #AnytimeFitness #OrangetheoryFitness #FutureOfFitness #FitnessLeadership #Franchising

We hope to see you at the Multi-Unit Franchising Conference, sponsored by International Franchise Association and Franchise Update Media, March 24-27 in Las Vegas! Stop by our booths, meet the team and learn more about you can be a part of our amazing portfolio of brands that are out to make the world a healthier place. 🏋 🏃 🚴 #franchise #franchising #fitnessfranchise #AnytimeFitness #OrangetheoryFitness #TheBarMethod #WaxingTheCity

Watch the tribute to Chuck Runyon and David Mortensen, created and shared by the Health & Fitness Association for the duo's induction into the 2026 HFA Hall of Fame. 🏆 Joining a class with other giants of fitness including Joe Cirulli, Annbeth Eschbach, Jack LaLanne, Elaine LaLanne, Gale Landers and Phillip Mills, Chuck and Dave are in wonderful company. #TheHFAShow #HealthAndFitness #FitnessIndustry #IndustryLeadership #Advocacy #WellnessEconomy #ActiveNation #AnytimeFitness https://lnkd.in/gn9jqCY8

🏆 Congratulations to Chuck Runyon and David Mortensen on their induction into the 2026 Health & Fitness Association Hall of Fame! In 2002, Chuck and Dave launched Anytime Fitness with a belief that fitness should be simple, affordable, and available to anyone, anywhere. What followed was nothing short of extraordinary. Today, that vision has scaled into the world's largest fitness franchise and is so much more than Anytime Fitness. As board members of Purpose Brands, Chuck and Dave help guide Orangetheory Fitness, The Bar Method, Basecamp Fitness and Waxing The City. Combined, these brands boast more than 7,000 locations across 46 countries and territories, serving over six million members on seven continents. But what sets Chuck and Dave apart isn't just the scale they achieved; it's how they built it. They led with people first. They championed franchisees, lifted up military veterans through entrepreneurship, and never stopped advocating for the broader health and wellness industry. Their franchising model has empowered thousands of entrepreneurs to achieve their dreams of business ownership. They live the values they instilled in their companies - Purpose, People, Performance and Play - and that legacy is just as meaningful as any business metric. Their induction recognizes their transformative impact on the fitness industry, their advocacy for health and wellness, and their commitment to supporting entrepreneurship, a trifecta that speaks to the full measure of their leadership. To Chuck, Dave, their families, and the entire Purpose Brands family, this honor reflects decades of vision, grit, and genuine care for the people this industry serves. The Hall of Fame is a fitting home for two leaders who have given so much to it. Congratulations! 👏 #Leadership #Fitness #Wellness #AnytimeFitness #PurposeBrands #HFAHallofFame #Franchising #Entrepreneurship (Photos of Chuck receiving the award on behalf of the duo, plus some of their adoring fans, at the 2026 HFA Show, San Diego, CA)

Such an inspirational story. 💜 Our Director of Franchise Development, Tony Wind, tells the tale of a prospective franchisee who spent years as an operating room nurse, and is now planning to open an Anytime Fitness. His "why" is so clear: Preventative health care can mean the reduction of chronic illnesses, avoidable surgeries and lives interrupted. By opening an AF, he's providing preventable health care for his community. He's helping to keep people healthy enough to never need the care he provides at work. It's amazing when franchisees don't just see a business and they see a calling. That kind of conviction builds something that truly matters for everyone involved: The owner, their staff and every member who comes through the door. Our brands are growing, and we're looking for the next wave of mission-driven owners like this one to invest their communities and their futures. Join us! https://lnkd.in/gB3vBQkM Orangetheory Fitness The Bar Method Waxing The City #AnytimeFitness #FranchiseDevelopment #FranchiseOpportunity #HealthAndWellness #Entrepreneurship #FitnessFranchise #PurposeDrivenBusiness

More than 365 gyms. 365 days. Zero coincidence. In 2025, Anytime Fitness opened more than one new location every single day, with much of that explosive growth happening outside the US. That's not momentum. That's a movement. We're painting the globe purple. 💜 The franchisees behind that growth? They came from all walks of life and from all over the world. What they had in common wasn't necessarily experience in fitness; it was the drive to build something real in their communities. AF gives you the brand, the system, and the support. You bring the ambition. With 365+ doors opened last year alone, the proof of concept isn't a pitch deck. It's a track record. The door is open to AF and the other outstanding, growth-oriented brands in our portfolio: Orangetheory Fitness, The Bar Method, Waxing The City. We hope you'll walk through. To learn more visit https://lnkd.in/gB3vBQkM #AnytimeFitness #Franchising #Entrepreneurship #FitnessIndustry #FranchiseOpportunity

Yesterday, we announced a significant expansion of Orangetheory Fitness in Japan through a renewed 10-year master franchise agreement with ITS Co., Ltd., with plans to grow to 100+ studios over the next decade. This agreement further strengthens our international presence and reinforces global demand for Orangetheory’s coach-guided strength and cardio workouts with proven results — helping people live longer, more vibrant lives. Japan represents an important strategic growth market within our portfolio. This expansion reflects continued confidence in the Orangetheory model and our broader commitment to scaling premium fitness and wellness brands worldwide. We remain focused on delivering long-term value for our franchisees, members, and the communities we serve! Learn more below. ⬇️ #PurposeBrands #GlobalGrowth #Franchising #FitnessIndustry