About us
Popsugar makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journalists and subject-matter experts research, report, and produce articles, videos, and social content that help people feel good about their well-being choices, no matter what they are. Via our core verticals — Health, Fitness, Beauty, Balance, Identity, and Shopping — we help our audience proceed with confidence. Popsugar — feel good about it.
- Website
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http://popsugar.com
External link for Popsugar
- Industry
- Media Production
- Company size
- 201-500 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Specialties
- POPSUGAR, media, digital media, content, and youtube
Locations
Employees at Popsugar
Updates
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Football fans have the Super Bowl. At Popsugar, we have the Beauty Awards — our annual go-big-or-go-home product testing extravaganza. Our trusted team of editors sorted through thousands of submissions. Then, we slathered and swatched hundreds of contenders to find the 68 MVPs of 2025. Check out our full list here: https://lnkd.in/gruPWdJN
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In a year filled with jump-scare headlines and endless invitations to the dreaded doomscroll, we learned an important lesson: sometimes you have to create the joy you want to see in the world. This is at the core of everything we do at Popsugar. We aim to be the cozy corner of the internet where you can come for a little reprieve from *points to everything around us.* That's why we're introducing the 2025 Feel-Good Awards, a first-of-its-kind celebration of the products that delivered a hit of dopamine this year, when the world needed it most https://lnkd.in/ebHfsVK9
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Our trusted team of beauty editors is sorting through submissions across skin, hair, makeup, fragrance, nails, and body care in search of the best beauty products of 2025. Submit your product for consideration by December 1, at 8 p.m. EST https://lnkd.in/egUXevx2
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Introducing our very first Feel-Good Person of the Year and cover star: Amaya “Papaya” Espinal. Yes, Espinal captivated us all on "Love Island USA" over the summer. But no one could have anticipated just how much her feel-good effect would radiate out, impacting culture far beyond the villa. Virtually unknown before the show, she became an overnight sensation by championing softness, romanticizing imperfection, and bringing her Dominican pride to the masses. In our cover story, Espinal opens up about the Amaya Papaya you haven’t seen — one who has been shaped by strong bonds with her family, lots of self-reflection, and an unexpected tragedy. It’s a story of how someone comes to be grateful for every moment, cultivating authentic joy, strength, and goodness that has true staying power. "Without those storms," Espinal says, "there's no stories to tell and no strengths to gain." https://lnkd.in/eZqMnabR
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In celebration of the products that lit up our lives in 2025, our trusted team of Popsugar editors is crowning the products across beauty, health, fitness, sex, and home that gave us a major dopamine hit. Submit your products for consideration by Monday, November 24, at 11 a.m. EST. https://lnkd.in/eXiVYnRD
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We've launched a new newsletter covering all things beauty! Sign up below:
✨ New launch alert! ✨ We just rolled out something I’m really excited about: The Beauty Breakdown by Jessica Harrington 💄 This newsletter has been months in the making—shaping the vision, designing artwork, creating promo assets, and building out the newsletter from scratch. Now, after a few successful sends, it’s officially out in the world. What makes this one special? Jess brings her sharp perspective on everything beauty—trends, hacks, insights, and the latest launches—breaking it down in a way that’s smart, fun, and always useful. We can’t wait to see how this one grows. 🚀 👉 Check it out here: https://lnkd.in/esGPwV6s
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Popsugar reposted this
✨ Popsugar is hiring! ✨ Looking to shape the future of Feel Good storytelling? We're seeking a Social Talent Coordinator to join PS and help us build authentic, diverse editor-driven content that aligns with our mission: being the bright spot on the internet! At Popsugar, we’re known for centering real-life stories, expert-backed wellness content, and engaging social-first videos across our core pillars: Health, Fitness, Beauty, and Balance You’ll: 👩💼 Work closely with our Editor in Chief and me to establish strategy for our editorial talent 🗺️ Map out content plan, franchises, and personal POV for editors 📱 Bring PS content to life across social, newsletter, and more This opportunity is perfect for someone who: - Is socially fluent and has experience working with creators or talent - Resonates with PS’s evolution—where approachable wellness meets smart, inclusive storytelling - Wants to grow with a brand that values transparency, impact, diversity, and integrity in content 📍 Remote-friendly (U.S. based) 👉 Apply here: https://lnkd.in/efePRCPy If you know someone who is the bridge between creators and mission‑driven social storytelling—send this to them! #PS #Popsugar #Media #DigitalTalent #SocialMedia #SMM #Hiring