Prebid.org

We’re still trying to digest all of the knowledge that came out of last week’s Prebid Ascent London! The quality of the content our speakers brought to the stage was unmatched - sparking thoughtful discussions, fresh perspectives, and real takeaways across every session. We’ve already heard from many of you that this was our best EU event to date, and that’s entirely thanks to the expertise and insight shared on stage. We’re incredibly grateful to each of our speakers for the role you played in making it such a success. Michael Racic Garrett McGrath Anne Coghlan Benjamin Masse Josh Robins Jake Abraham Travis Clinger Herve Brunet Mohsin P. Morwenna Beales Jack Watt Patrick McCann Oliver Burns Eugene Dorfman Yurii Velychko Alan Chapell Cadi Jones Josip Jerić Darren Walsh Siddhartha Vikram Matthew Rooke Alex Kirby Richard Reeves Katherine Tuluzova Chris Dicker Olga Zharuk Paul Farrow Vijay Kumar Sam Edmonds Alexander Savelyev Charlstie Veith Scott Siegler Jason Tollestrup Lucas Schaerf Alexey Stoletny

That’s a wrap on Prebid Ascent London 2026! 🇬🇧 Our BIGGEST and BEST European event to date - welcoming 275+ attendees for an unforgettable day that brought energy, insight, and connection. Curated content, tackling what’s happening in the industry right now, from absolutely phenomenal speakers - this one truly delivered on every level. The buzz in every room, the conversations in the halls, the momentum across the entire day… unmatched! Huge thank you to our amazing speakers, sponsors, and everyone who showed up and made it what it was. We are already counting down to next year! Word on the street is that we may make it as big as our NY Summit...stay tuned!

As Michael Racic and Garrett McGrath close out the day, we wanted to give a tremendous thank you to all our sponsors! Amazon Ads Assertive Yield B.V. HUMAN ID5.io LiveRamp Mile AI Magnite Postindustria Pubstack Sigma Software Group Teal TeqBlaze The Trade Desk

Alan Chapell of Chapell & Associates joins Michael Racic and Garrett McGrath of Prebid.org for a timely discussion on how a post-Google remedies landscape could shape auctions, interoperability, and publisher choice.

Alexey Stoletny, SVP Global Engineering at HUMAN, is sharing what pre-bid measurement adoption in 2026 means for publishers and platforms.

Alexander Savelyev, VP Product at Verve, is walking through what publishers should be doing now to prepare for Mobile SDK 4.0 and the operational changes ahead.

Appreciation to our Gold sponsors for being a key part of today’s event and helping create space for meaningful conversations across the Prebid community. HUMAN ID5.io Magnite Mile AI Postindustria TeqBlaze

Vijay Kumar, Founder & CEO at Mile AI, alongside Sam Edmonds, Head of Yield & Programmatic at Venatus, are discussing how machine learning can improve decisioning, floors, and demand strategy in Prebid.

Paul Farrow of Microsoft and Katherine Tuluzova of Sigma Software Group are sharing how the Prebid LLM Taskforce is working through the practical and technical challenges shaping publisher participation in the AI ecosystem.

Thank you to our Platnium sponsors for helping make today possible and for supporting the conversations, collaboration, and innovation happening throughout the event! Sigma Software Group The Trade Desk Pubstack LiveRamp Amazon Ads