Pinkston

Economic volatility can put brand communication to the test. In a recent PRNEWS roundup, Nicole Tidei, Vice President at Pinkston, shared insights on how brands can communicate with transparency, empathy, and consistency as rising gas prices create ripple effects for consumers, employees, and stakeholders. Her perspective is especially timely as organizations navigate the uncertainty surrounding increased costs and the broader impact they can have on trust, expectations, and decision-making. Read more: https://lnkd.in/eupAnpiV

10,000+ lives changed. 100+ years of service. For over a century, Northern Virginia Family Services has helped more than 40,000 people overcome challenges and build brighter futures. From housing and food access to early childhood education and workforce development, NVFS ensures families and individuals in Northern Virginia have the necessary resources to thrive. Pinkston is honored to support the life-changing work that NVFS does, and we’re grateful to play a role in helping our communities thrive.

📁 Your best insights are currently dying in the 42nd minute of an audio file. In 2026, if you aren’t providing a visual hook to your podcasts, you’re invisible to the primary way audiences find new voices. Our latest Stat of the Month reveals why video has become the secret weapon for trusted podcasts: 📱The 47% Jump: Short-form video isn't just "extra" content; it’s the #1 driver of full-episode listens. 👤 Why "seeing" a guest’s micro-expressions is now a prerequisite for audience loyalty. 🎧 The New Search Engine: The platform Gen Z is officially using as their primary podcast search engine. The verdict? Your "Stat of the Month" should be a "Clip of the Week." Swipe through for the full data breakdown. ➡️

Pinkston is delighted to sponsor the Marketing & Communications Track at this week's Christian Leadership Alliance’s 2026 Outcomes Conference. Effective communication is the backbone of every successful organization, and we are honored to support a space where leaders gather to sharpen their vision and impact. Where to find us: • The Pre-Conference Networking Gathering: Come connect with our team and your peers. • On the Floor: Stop by our booth or say hello at a MarComms session. Whether you want to discuss the evolving media landscape or learn more about our work, we’d love to meet you. Success is about outcomes. Let’s talk about yours. RSVP for the Monday night reception here: https://lnkd.in/eGjzb5-E

We’re excited to announce April’s Spotlight Award winners: Sarah Bunyea and Olivia Brunell! 🥇 This dynamic duo redefined what it means to show ownership. From managing complex on-the-ground logistics to securing a 20-minute Fox News Media feature nine months in the making, their persistence and precision deliver unparalleled wins for our clients. Thank you both for your incredible work and joyful contribution to Pinkston! 👏✨

Human behavior isn't always rational. So even with mountains of engagement data and search statistics, many brands are still missing the most critical piece of the puzzle: The "Why." As Brooke Hempell, our SVP of Research, explains if you aren't connecting with your audience on an emotional level and understanding their core motivations, your data is only telling half the story. At Pinkston, we don't just look at the metrics— we look at the people behind them. Ready to move beyond the "what" and start understanding the "why"?

At Pinkston, we believe in using our professional expertise to move the needle for causes that matter. Today, we’re proud to feature Justine Gaetano, who used her Volunteer Time Off (VTO) to lead a comprehensive brand refresh for BRAWS. Justine delivered over 40 custom assets, from digital templates to print collateral, to help BRAWS communicate their mission with more clarity and impact. By providing a cohesive visual identity, she’s given the organization a sustainable foundation to better serve women and girls in our community. Check out how Justine transformed their brand system. 🎨✨ Amazing work, Justine!

We are thrilled to welcome back Erica Fonseca as our new Director of Project Management! 🎊 Erica is all about execution. To her, PM-ing isn't just about spreadsheets, it’s about the "Right Information, Right People, Right Time" philosophy. Erica shares her blueprint for leadership: • Trust as a Foundation: Success is built on relationships and alignment. • The "Secret Weapon": Why high-level note-taking is the bridge between conversation and action. • Strategic Contingency: How she manages timelines so "scrambling" is never an option.

Data is the best antidote to uncertainty. Pinkston is proud to release the latest NVC/Pinkston Northern Virginia Business Leader Survey report. In partnership with the Northern Virginia Chamber of Commerce, we’ve gathered exclusive insights from the region's most influential executives to gauge the economic temperature of 2026. Key Takeaway: A significant "Richmond disconnect" has emerged— 50% of business leaders believe state policymakers do not understand their operations, leading 66% of executives to predict a regional economy that will either stagnate or decline. Read the full analysis to see how your peers are navigating the current landscape: https://lnkd.in/eDXWGdeT