Perion

Bronze at La Nuit des Rois 2026 Our work with Bouygues Telecom and tigrz.paris took home Bronze at La Nuit des Rois 2026 in the Good & Impact – Green category for the Social Green Media campaign. Together, we showed that digital advertising can deliver strong performance while reducing environmental impact, bringing sustainability and media effectiveness together in one innovative approach. Congratulations to all the teams and partners who helped turn this vision into measurable impact. #LaNuitDesRois #PerionOne

Fresh from last week’s World Out of Home Organization (WOO) Annual Congress in London, one theme stood out: the future of DOOH is dynamic, data-driven, and increasingly connected. In his latest article for The Media Leader UK, Perion CEO Tal Jacobson explores why the biggest opportunity in digital out-of-home lies in treating the physical world as a live signal, not just a media surface. From weather-triggered creative and real-time audience signals to connected cross-channel journeys, pDOOH is enabling brands to move beyond presence and toward measurable performance. Yet many buying strategies still reflect a static media era. Read Tal’s perspective on how brands can unlock greater relevance, engagement, and ROI through live, data-driven DOOH: https://lnkd.in/esznUH_6 #DOOH #ProgrammaticDOOH #TheMediaLeader #AdTech #PerionOne

Ichiro T. Jinnai at #WOO2026: "Measurement is an investment, not a cost." Audience measurement remains one of the most important topics in our industry. The conversations around global standards and measurement frameworks will play a key role in accelerating OOH growth. Stronger measurement standards create greater confidence, better planning, and stronger outcomes for advertisers. #WOO2026 #DOOH #ProgrammaticDOOH #Perioninnovation

William Brownsdon at #WOO2026: 'There will be a time when you literally plug in and say "I want to reach this profile of customer, find it for me." No channel-by-channel optimisation. Just outcome delivery.' That future only works if out-of-home is fully aligned with the whole ecosystem. Perion is building for that future. #AI #DOOH #Programmatic

Congratulations to Ichiro T. Jinnai, President of Perion Japan, on receiving The President's Award at the World Out of Home Organization (WOO) Awards. This recognition reflects the visionary leadership, dedication, and influence that continue to drive innovation and elevate the future of the industry. We’re proud to celebrate this well-deserved achievement. #WOOAwards #WOO2026 #DOOH #ProgrammaticDOOH #Perioninnovation

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Day one at WOO London and the room is full. If you’re here this week, find us at Booth #7, Platinum Exhibition Area. Today and tomorrow we’re running live demos of three new capabilitie: Ask Perion: natural language planning for DOOH DOOH SOV: guaranteed share-of-voice delivery Curated Measurement: connected outcomes from plan to proof This is what closing the fragmentation gap in programmatic DOOH looks like in practice. World Out of Home Organization #WOO2026 #DOOH #ProgrammaticDOOH #Perioninnovation

Creative has always been one of the biggest drivers of campaign success. So why is it still one of the hardest to measure and optimize? In her latest article for Sales & Marketing Management, Perion’s CMO Erin McCallion explores how AI is helping marketers break down creative silos, connect insights across channels, and turn creative into a real-time performance lever rather than just a brand asset. The future of optimization isn't just about audiences and inventory. It's about making creativity smarter. Read the full article: https://lnkd.in/e5xcbymX #AI #AdTech #PerionOne

Programmatic DOOH just got a lot smarter. We're at World Out of Home Organization (WOO) London this week, and we brought something big, three new capabilities that close the gaps between how DOOH is planned, bought, and measured. - Ask Perion: describe your campaign goals in plain language and get a structured media plan in minutes. - DOOH SOV: guaranteed share-of-voice delivery, managed inside the same platform as your programmatic demand. No parallel workflows. - Curated Measurement: outcome signals connected to your planning and activation data, not stitched together after the fact. DOOH has always had the reach. Now it has the infrastructure to match. Come find us at Booth #7 in the Platinum Exhibition Area Read the full announcement here: https://lnkd.in/eQ-Hfxkf... #WOO2026 #DOOH #ProgrammaticDOOH

In a non-skippable CTV environment, a 95% completion rate just means the ad played, not that it worked. Todd Cohen, VP of CTV sales and strategy at Perion, breaks down why the industry needs to move beyond legacy metrics and focus on what actually matters: measurable business outcomes. Completion isn't conversion. It's time the industry caught up. Read the full article: https://lnkd.in/eKit3Xkt #CTV #AdTech #TheDrum #perionOne