Nift

Thanks, Acxiom and Elizabeth Neubauer-Donovan, for bringing this incredible group together. 💫 The Executive Summit focused on a clear shift. This isn’t about adding another channel. It’s about creating meaningful discovery experiences that drive value for consumers, platforms, and brands.

“Engagement isn’t just a usage metric, it’s a signal of trust.” Elery Pfeffer, CEO at Nift, in Fast Company Impact Council Most companies are still trying to drive growth by adding more ads or optimizing what already exists If people feel valued instead of marketed to, everything else follows. Including real, incremental revenue for the brands and platforms we work with. That’s the standard we’re building toward at Nift. If this resonates, we’re growing. 🎁 Explore roles in the comments below. For more on the metrics leaders are prioritizing, see Fast Company’s latest: https://lnkd.in/eicHuwWa

Kicked off to Shoptalk with an incredible evening full of conversations around the next phase of commerce media. We're so grateful to partner with Mastercard and Simon Property Group, and a special thank you to the Berns & Co.team for bringing together such an inspiring group of leaders pushing the space forward.

Imagine a customer hits a milestone, and instead of another message, they receive something that genuinely feels like encouragement.   Or they complete a payment, and that moment becomes an opportunity to introduce something new that feels helpful, not disruptive. When a brand gives first, it shifts the interaction from transaction to relationship. Those moments already exist, and they carry a level of trust and attention that most traditional placements can’t. In his latest for ADWEEK, our CRO Saket Mehta explores why the next phase of commerce media will be defined by how well companies activate these high-trust moments.   Read more 🔗  https://lnkd.in/eE4kWter   #CommerceMedia #CustomerExperience

💡 If you're thinking about what comes after onsite saturation — join Saket Mehta and Sarah Marzano for this conversation. Watch today!

“By giving a real gift, brands move out of the transaction and into someone’s corner. And people naturally reciprocate — you’re in my corner today, I’m in yours tomorrow.” “In tough times, that matters even more.” — Elery Pfeffer, Founder & CEO of Nift, on Good Company Elery sits down with Michael Kassan to explain why the brands that give first are the ones that earn stronger relationships — and ultimately better outcomes. 🎧 Full episode below.

Excited to be part of this. We’re looking forward to Saket Mehta and Sarah Marzano diving into the next phase of commerce media at the EMARKETER Commerce Media Summit this Friday. As commerce media expands beyond traditional placements, new opportunities are emerging across high-trust moments in the customer journey. 🎁 Join us below ⤵️

As AI platforms move into advertising, a fundamental question emerges: what happens to user trust when the answer you're given may be shaped by an advertiser? In a recent interview, our CEO Elery Pfeffer breaks down the trust arbitrage, what it means for brands losing control of their narrative to AI intermediaries, and how platforms can thread the needle between monetization and experience. 💡 Read the full article: https://lnkd.in/e-mYJVu7 #AIAdvertising #CustomerExperience

The Nift team is heading to ShopTalk 💫 As brands look for new ways to grow, many are realizing the next opportunity isn’t just retail media placements — it’s monetizing the customer journey itself while driving net-new acquisition. We’re excited to bring together a group of industry leaders for an evening with Simon Retail Group, Mastercard and Berns & Co., and to host additional dinners and conversations with partners and brands throughout the week. If you're thinking about how to monetize the customer journey or drive experience-led, net-new customer acquisition, we’d love to connect. 📅 Reach out if you’ll be at ShopTalk and want to grab time. See you in Vegas. #ShopTalk2026 #CommerceMedia #RetailMedia

We’re hiring 💫 As we continue to scale, we’re expanding across Data Science, Revenue, Finance, and People. If you like building in fast-moving environments with real ownership and measurable impact — take a look. Know someone great? Our careers page is in the comments 👇 #commercemedia #werehiring