Nift

The best customer moments can create value for everyone. 🎁 Excited for Marc Mallett to join Babylist and Boston Consulting Group (BCG) at RMN Americas to discuss how businesses can create new revenue by thanking their customers — while helping people discover brands they actually want to try.

GROW NY 2026 was one for the books! 🗽 We spent the day with so many exciting emerging brands, alongside brands we all know and love—each thinking about the same question: how do you create meaningful customer connections when attention is harder than ever to earn? Our CRO, Saket Mehta, joined Ricky Grenis of Swirl Wine Shop on stage for “Uninterrupted: How Brands Reach Customers in Moments Where Attention Already Exists,” moderated by Rebecca Fitts. Together, they explored how Nift helps brands reach new customers through moments of appreciation—when people are already engaged, open, and choosing what they discover. A big thank you to the GROW community and everyone who stopped by to meet the Nift team, share ideas, and talk about what’s next for customer acquisition. We’re leaving NYC energized by the conversations and excited to keep them going. #GROWNY #CustomerAcquisition #Marketing #CommerceMedia

See you at GROW NY. 👋 Nift CRO Saket Mehta is joining Ricky Grenis of Swirl Wine Shop to discuss a better approach to customer acquisition: reaching consumers where attention already exists, through moments of appreciation. 🎁 Looking forward to the conversation and seeing everyone in New York.

A payment made on time deserves more than a confirmation screen. 🎁 Afterpay chose to recognize customers after their second successful repayment with an optional thank-you gift—built naturally into the experience customers already know and trust. The result: 15% activated their gift, and 94% felt the same or more positive about Afterpay afterward. A thoughtful way to celebrate responsible repayment. Read the case study: https://lnkd.in/gKxCum5V

What an incredible opportunity to spend two days surrounded by such an exceptional group of women. We loved bringing a little Nift gifting to an experience built around honest conversations, meaningful connections and real relationships. Thank you to The DealmakeHers and Chase Media Solutions for bringing everyone together!

📍 Next stop: GROW NY! 🏙️ On August 19, the Nift team will be in New York for GROW NY, connecting with brands, retailers, and growth leaders around customer acquisition, retention, commerce media, and consumer experience. Saket Mehta will also take the stage for Uninterrupted: How Brands Reach Customers in Moments Where Attention Already Exists, sharing perspectives on customer experience, measurable business impact, and the future of customer acquisition and retention. We’re looking forward to great conversations and new connections. See you in New York! Attending GROW NY? Connect with our team ✨ Lauren LeDonne, Rob Lynch, Matt Schwartz, Ahmed Al-Sayeed, Kristen DeGrazia #GrowNY #CommerceMedia #CustomerAcquisition

Who doesn’t love discovering a great local spot, especially when tacos are involved? 🌮 Nift helped introduce nearly 8,000 new guests to bartaco. “We’ve seen almost 8,000 new guests from Nift. Clearly, we’re attracting the right consumer.” — Anthony Valletta, CEO, bartaco Those guests continued engaging with the brand: 📈 93% returned or plan to return 🗓️ 56 days average time to a second visit 🎁 32% of Nift gifts redeemed Restaurant promotions usually start with a discount. Nift starts with a gift. Learn more: https://lnkd.in/gXPQPJAH #RestaurantMarketing #CustomerAcquisition #Hospitality #Restaurants

ICYMI, we're still replaying this moment from our ADWEEK fireside with Justin Choice at Life360. 📈 When Justin joined Life360, he started by auditing the data: what was working, what wasn’t and where the team should lean in. One signal stood out. When Life360 offered customers something they genuinely valued, in this case a Nift gift, redemption and satisfaction rates were both extremely high. The signal was clear: customer value shows up in the numbers. Watch the conversation below. ⬇️ #CustomerExperience #CustomerValue #CommerceMedia

More than 90% of Foot Locker customers who received a Nift Gift enjoyed the experience. 🎁 When you meet customers where they are, experiences feel relevant, helpful, and additive to the journey—and people respond differently. ✨ Lora Loesch, Head of Media at Foot Locker explains why below. 👟

Three brands. Three industries. One surprisingly similar idea. ✨ The best business outcomes come from creating better experiences for customers. That's the theme we kept hearing throughout Cannes—and the focus of our ADWEEK conversation with leaders from Foot Locker, Life360, and T-Mobile. When you create experiences people genuinely value, business results tend to follow. We've captured our biggest takeaway from Cannes in our latest article. ⤵️ 📖 Read the article and watch the full ADWEEK conversation below. #CustomerExperience #CommerceMedia #Cannes2026