Six years after the pandemic reshaped recreational behavior, golf's growth has proven to be anything but a temporary surge. 👏 Sports Business Journal takes a closer look at the sustained momentum behind the sport and what's driving continued participation gains well beyond the COVID era. As NGF President and CEO Greg Nathan notes: "In many ways, golf is the ultimate activity for physical and mental health and wellness." The numbers support that perspective. Rounds played reached an all-time high in 2025, and the player base continues to expand across demographics. What began as a pandemic-era turning point has evolved into a structural shift for the industry. Read the full story: https://lnkd.in/ghcJM2Pg #Golf #GolfIndustry #GolfParticipation #NationalGolfFoundation
National Golf Foundation
Market Research
Jupiter, FL 16,677 followers
For 90 years, the NGF has been trusted as the leading authority on the game and business of golf.
About us
The National Golf Foundation, founded 1936, is driven by its mission to foster the growth and vitality of the game and business of golf. The NGF holds a unique position as the most trusted and preeminent provider of market research, marketing databases, business insights and programs that support every segment of the industry. In addition to strategic research on the golf industry, NGF offers services to golf businesses looking to better understand the market and their customers. NGF offers best-in-class sales and marketing advisory capabilities supported by consumer targeting and trade/consumer direct marketing and database services, proprietary research, voice-of-customer/club member surveys and golf facility consulting. For more information, visit www.ngf.org.
- Website
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http://www.ngf.org
External link for National Golf Foundation
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Jupiter, FL
- Type
- Nonprofit
- Founded
- 1936
- Specialties
- Golf market research, sales/marketing consulting, consumer targeting, database and list services, consumer and trade insights, Voice-of-customer surveys, strategic planning, facility consulting, feasibility, operational reviews, and proprietary research
Locations
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Primary
Get directions
501 N. Highway A1A
Jupiter, FL 33477, US
Employees at National Golf Foundation
Updates
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South Carolina’s latest golf development stands apart from the rest. Candyroot Lodge, a planned five-course Sandhills resort, is the only public-access facility among nine projects currently in development in the state, according to NGF’s Construction Report. Read more about the new development: https://lnkd.in/eP7XA3Ur
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🎙️ Is the Golf Boom ENDING? Our President & CEO, Greg Nathan, recently joined Jimmy Roberts for a conversation on participation trends, rounds played, and what the numbers are really saying about the state of the game. On the latest episode of "The Big Swing with Jimmy Roberts", Greg breaks down: ⛳ Participation momentum post-pandemic 📊 What rounds-played data is signaling 📈 Where the industry may be headed next Check it out: https://lnkd.in/ekcJsDRj
Is the Golf Boom ENDING? Inside the Data with the NGF & Morgan Stanley
https://www.youtube.com/
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National Golf Foundation reposted this
🎙️ All new Big Swing with Jimmy Roberts out now What does sustained growth in golf look like through the lens of both industry data and global capital markets? Greg Nathan, CEO of the National Golf Foundation Jeffrey Holzschuh, Chairman of Morgan Stanley Institutional Securities Group A conversation on participation trends, investment appetite, and the broader business momentum behind the game. Where do you see the greatest opportunity in golf over the next decade? 🤔
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The 2026 Graffis Report is now available to NGF members—serving as the definitive 2025 Golf Industry Year in Review. Grounded in NGF’s latest research, the report provides a holistic view of where the game and business of golf stand today, and where they are headed—across participation, facilities, equipment, retail, and off-course engagement. Check out the full report at https://lnkd.in/eFNMdn8b #NGF #GolfIndustry #GolfBusiness #Data #GraffisReport
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Attending the GCSAA Show? Stop by Booth #1948 to meet the team and discuss the latest research and trends shaping the game! ⛳ 📈 #GCSAAShow #NGF #GolfIndustry
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What an incredible week at the 2026 PGA Show! ⛳ It was great seeing so many of our current members and meeting future ones. If you didn’t get a change to take advantage of our PGA Show Special, we’re extending it though the end of the month! As we celebrate our 90th anniversary, we’re offering all new VIP Members $90 off with code: PGASHOW90TH (offer valid through 1/31/26). There’s never been a better time to join the NGF, as we’ve just released our 2026 Graffis Report last week. Join now and dive into the latest data here: https://lnkd.in/eFNMdn8b
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We’re grateful for the opportunity to share NGF’s latest research on the state of the game—because industry decisions start with credible data. NGF's President & CEO, Greg Nathan, joined the United States Golf Association (USGA) to present NGF’s 2026 outlook, highlighting the metrics shaping participation, facility development, and the continued evolution of golf beyond the course. #NationalGolfFoundation #GolfIndustry #GolfBusiness #USGA
Huge thanks to Greg Nathan, CEO of the National Golf Foundation, for joining us at USGA Headquarters to speak on the state of the golf industry in 2026. The presentation explored the game’s key health metrics, highlighting the growth of short courses and the ripple effect of off-course trends finding their way into the green-grass space.
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Thank you Cristian Shay. Always a pleasure connecting with our valued members. Keep doing the great work that you do with CommuniTee Golf!
Of all the meetings and content I took for the PGA Show, I truly forgot to get many photos. So here is the only one I took with Ted Eleftheriou, PGA. If you don’t know Ted, he’s an amazing guy, who works as the VP of member engagement at the National Golf Foundation and boy is he engaging! Keep up the great work Ted! I always look forward to connecting with great guys like him at the show. Here’s a quick shoutout to all the great companies and organizations who made this year’s show amazing! Tagmarshal Noteefy 🔔 Golf District Live Tourney National Golf Course Owners Association (NGCOA) #pgashow #pgashow2026 #golf
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National Golf Foundation reposted this
Want to go down the rabbit hole of data in targeting, or reaching one of the most affluent audiences available, or just more efficiency and effectiveness with media spends? Have a look at my latest article here: