Most conversations about Open Banking focus on the value of data coming in. But what most conversations miss is the untapped advantage to the data going out. Every day, consumers connect their accounts to fintechs, lenders, investment platforms, and competing financial institutions. Those connections don't just move data; they reveal valuable insight into customer intent, emerging needs, and potential retention risks. At the same time, consumer expectations continue to rise: 📊 72% of consumers would consider switching financial institutions if they couldn't connect to the fintech apps they use regularly. 📊 64% expect to see all of their financial information in one place. In this new blog, Aleesha Bennett, Senior Product Manager at MX, explores why the future of Open Banking isn't just about aggregating external data. It's about gaining visibility into the financial decisions customers make outside your institution's walls and turning those insights into a competitive advantage. Read the full article: https://lnkd.in/gwdik9DC
MX
Financial Services
Lehi, Utah 48,774 followers
The top financial institutions and fintechs use MX to reliably connect to financial accounts and act on financial data.
About us
MX Technologies, Inc. is a leader in actionable intelligence, enabling financial providers and consumers to do more with financial data. MX provides end-to-end solutions for financial institutions and fintechs to connect to, understand, and act on customers’ financial data.
- Website
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https://www.mx.com/
External link for MX
- Industry
- Financial Services
- Company size
- 501-1,000 employees
- Headquarters
- Lehi, Utah
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Financial Management, Banking, Software, Financial Data, data aggregation, data enhancement, data cleansing, money experience, connectivity, Fintech, SaaS, API, Instant Account Verification, financial industry, financial institutions, B2B, open finance, open banking, engineering, analytics, credit unions, technology, data privacy, data, consumer data, intelligence, Personal Financial Management, mobile banking, Personalized Marketing, startup, metadata, bank connectivity, data feed, RESTful APIs, OAuth, Responsive Web, community banks, Digital Transformation , data security, network, customer advocacy, consumer advocacy, user experience, customer retention, Data Analysis, financial health, financial wellness, risk mitigation, Financial Data API, open banking connections, machine learning, Bank Credentials, and raw data
Employees at MX
Locations
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Primary
Get directions
Lehi, Utah 84043, US
Updates
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We’re here in Austin at Q2 CONNECT! Stop by our booth for a look into how you can use your financial data to drive growth. 📈 #CONNECT26
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We found that 58% of U.S. consumers say they would be likely or very likely to trust AI to deliver proactive reminders for important financial tasks such as paying bills and saving money. This emphasizes an important lesson for the industry: You don’t have to build anything with AI for AI to change the relationship you have with your customers. Check out the latest MX-sponsored deep dive article with Fintech Takes for a look into how you can embrace AI (hint: it’s making your data strategy more important than ever): https://lnkd.in/gj_nKrG5
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We can't wait to head to Austin next week as a platinum sponsor at Q2 CONNECT! Catch us on the show floor or schedule a meeting during Monday afternoon’s Partner Assessment Sessions 👇👇👇 https://lnkd.in/gHcpqXHK #CONNECT26
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Consumers report having an average of 3.6 financial accounts — with an average of 3 additional “discovered” accounts. Consumers today aren’t managing just one financial account, they’re managing an entire financial ecosystem. Learn more about how financial wellness starts with account aggregation: https://lnkd.in/gJvzMaXQ
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“If we are building the self-driving car of finances, we can't treat financial health like a destination. We have to treat it like the navigation system — guiding, contextual, and personalized to where you are.” -Crystal Anderson, VP of Operations and Chief of Staff, MX At Financial Health Network's EMERGE 2026, industry experts Crystal Anderson (MX), Adam Davis (Capital One), Ajamu Kitwana (ESL Federal Credit Union), and Sarah Gordon (Financial Health Network) discussed how committing to higher standards can build customer loyalty.
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Next week, MX’s Chief of Staff and VP of Operations Crystal Anderson will be heading to Atlanta for the Financial Health Network’s EMERGE 2026. She’ll participate in an important panel discussion about shared standards and why they matter for the industry — within a rapidly changing environment. If you're attending, don't miss this one! Adam Davis, Capital One Ajamu Kitwana, ESL Federal Credit Union Sarah Gordon, Financial Health Network
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What a turnout for a great event in Charlotte last night! Thanks to all who joined us and contributed to breakthrough discussions about how we can lead by innovation as the industry evolves. 💫 Want to attend our next one? Let us know 👉 https://lnkd.in/gTsDafCr
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