It's the final days to nominate for Creative Loafing’s Best of the Bay, and we’d be honored if you’d consider nominating us for Best Woman-Owned Business and Best Marketing Agency. Nominate here: https://lnkd.in/exCM-_R3 Thank you for your support! #BestOfTheBay #WomanOwnedBusiness #ModusDirect
About us
How did we build Modus Direct into one of the hottest and most sought after DR agencies in the country? Modus Direct is the NEXT generation of Direct Response marketing, advancing the methodology where the old guard left off. We combine intense mathematical understanding with tactically focused creative to produce maximum results with the least risk. In today’s challenging business environment, fresh thinking, keen problem solving and accountability are paramount to success. Old Guard agencies capitalize on legacy and fear to charge clients more for doing less, while nimble, new entrants to the space deliver more savings while providing superior service. According to a newly-signed Modus client who left a larger agency for Modus Direct, “it isn’t what they were doing for us, it is what they weren’t doing.” Are you open to the possibility of finding out what Modus Direct can do for your business?
- Website
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http://www.modusdirect.com
External link for Modus Direct
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Sarasota, Florida
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Direct Response Television Media, Direct Response Creative, Direct Response Print, CTV, OTT, D2C Advertising, TV Attribution, eCommerce Shipping Monetization, Linear TV, and ConnectedTV
Employees at Modus Direct
View 15 employees at Modus Direct
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Locations
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Primary
Get directions
40 Sarasota Center Blvd.
Suite 104
Sarasota, Florida 34232, US
Updates
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Spring isn’t just a seasonal shift, it’s a shift in consumer behavior. In Madison's latest blog, we explore why springtime advertising can be one of the most important strategic setup periods of the year. Click the link below to learn more! #advertising #marketingtips #DRTV https://lnkd.in/eXjwbP_n
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TV advertising is no longer a guessing game. With Connected TV, pixel tracking gives advertisers the power to measure conversions, attribute outcomes, and optimize in real-time. In this week's blog, James brakes down why pixel tracking is essential for every CTV strategy. Check out the link below to learn more. Link: https://lnkd.in/eacPHSCU #ConnectedTV #CTV #PixelTracking #AdTech
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Faster decisions don’t always require faster data. They require better interpretation. Data lag in DRTV campaigns is unavoidable, but it doesn’t have to hold you back. In this week's blog, Brian explores how to use leading indicators, attribution windows, and modeling to get a clearer view of performance: https://lnkd.in/eKTwgEtn #DRTV #TVAdvertising #PerformanceTV #MediaStrategy
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Medicare decisions are built on trust—and your marketing strategy should be too. Check out Frank's blog this week to discover how radio builds credibility while digital drives action, creating a seamless path to enrollment. Read more: https://lnkd.in/eJGtsUJA #MedicareMarketing #DRTV #businessgrowth #AEPStrategy
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TV viewing is evolving fast. Ad-supported platforms are growing, Connected TV is expanding, and the way audiences watch is shifting quickly. This week Ted breaks down the key TV viewership trends shaping media consumption in 2026 and what they mean for agencies and advertisers. Link: https://lnkd.in/eBF3UUVz #CTV #StreamingTV #DRTV #MediaStrategy
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TV is more than reach, it’s measurable. Read Sheilagh's blog this week to learn which DRTV KPIs matter in 2026 and how they drive real growth. Read more: https://lnkd.in/e3VGdMSk
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AI is changing how brands get chosen. Consumers aren’t just searching on Google, they’re asking AI for answers. Read Trevor's latest blog, “How Brands Win in the AI Search Era," to learn more. Link: https://lnkd.in/eKfQiA_Q
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You don’t need a game day spot to win Super Bowl week. 🏈 Pre and post-game DRTV strategies can drive real performance without Super Bowl level budgets. This week, Diana breaks down how brands can capture attention before and after the game. Read more: https://lnkd.in/ebMZ3t6W
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This week Carey is breaking down the top DRTV media trends for 2026. Click the link below to learn what’s changing, why it matters, and how advertisers should prepare: https://lnkd.in/eu74YV7u #DRTV #Marketing #advertising #MediaTrends