Mob Entertainment

At last, the news is out and now we can finally talk about Escape From Playtime. We’ve worked hard with the team at Future to keep this reveal under wraps - and are delighted to finally be able to share the trailer with the world at the #FutureGamesShow. What a relief! Escape from Playtime is our new 1–4 player online co-op survival horror game set in the Poppy Playtime universe. Players will step into the tiny shoes of the Smiling Critters, scavenge resources and solve puzzles, all whilst trying to survive the factory’s rejected creations. All the while, a mysterious Voice promises a way out. Whilst playing solo or with up to three friends, players can explore dynamically changing areas of Playtime Co and use proximity voice chat to coordinate they will also uncover a story that connects deeply with the wider Poppy Playtime universe. As Game Director Brandon James puts it: “We’ve always loved the idea that Playtime Co. is this huge, awful place with more hiding inside of it than anyone has seen.” (Anyone who’s survived until the Sunday of gamescom will relate)! We’re so excited to reveal the trailer, and wish to thank the team at Future for the opportunity - let us know your thoughts, as well as other odd juxtapositions. https://lnkd.in/eKSiYR8G #EscapeFromPlaytime #PoppyPlaytime #MobEntertainment #HorrorGames #CoOpGames #SurvivalHorror #IndieGames #GameDev #gamescom #gamescom2026 #futuregamesshow #IndieGames #Gaming #GameDevelopment #gamescom #awesomeindies 

Next week is going to be a big week for games in more ways than one and at Mob Entertainment, we’re certainly here for it. It's not long to go before the global games industry makes its annual trip to Cologne for gamescom and, as far as Mob is concerned, "we’re certain whatever we’re doing is worth it, so stay tuned…*" Our Head of Business Development, Paul Viglienzone 🔜 Gamescom, will also be at the show, with a packed schedule of conversations around external development opportunities across mobile and PC. *... and - for the vigilant amongst you: yes, that is a slight misquote of Leith Pierre, Poppy Playtime’s Head of Innovations. (Sorry, not sorry). #gamescom #gamescom2026 #GamesIndustry #GameDev #PoppyPlaytime #GameDevelopment #ExternalDevelopment #MobileGames #PCGaming

We’ve long admired 80.lv and the thoughtful way it covers the craft of making videogames, so it was great for our Game Director, Bryce Clark to get the chance to chat to David Jagneaux about Poppy Playtime. In the article they discuss some of the reasons why we think Poppy Playtime has become this breakout horror franchise, and he explains the design philosophy behind the series and why it has grown to over 50 million players, expanding into merchandise, collaborations, and an upcoming film. The game combines childhood nostalgia with psychological horror, strong environmental storytelling, and an active community that enjoys piecing together its mysteries, and Bryce calls this weaponized nostalgia. If you’d like to know more - check out the article, it’s an insightful look behind the Poppy Playtime curtain, and we hope that readers and fans will appreciate what drives us here at Mob. And now we have a new hashtag - #WeaponizedNostalgia! Surely there aren’t too many uses of this one.. Yet? For the full article follow this link: https://lnkd.in/ejVgq6pc #PoppyPlaytime #MobEntertainment #IndieGames #HorrorGames #Gaming #GameDevelopment #GameDesign #PsychologicalHorror #WeaponizedNostalgia

Here are a few photos to show off the blast we had San Diego Comicon. It’s always great to meet our fans, and see what makes them tick (it’s even nice to know that ticking can sometimes be really positive and not scary or disconcerting!). Congratulations to Todd McFarlane and George Krstic for their successful panel, in which they discussed what’s driving our new wave of Poppy Playtime figures. The team in San Diego worked tirelessly all weekend to make sure we could meet as many people as possible - shout out goes to Tyler Sanchez, Jenn Seoanes, Daniel Delgado. #PoppyPlaytime #McFarlane #SDCC #GamingCommunity #SmilingCritters #MobEnterainment” #toyetic

Some of the crew are lucky enough to be at San Diego Comicon over the next few days. If you’re in town, don’t hesitate to say hello. A highlight will be our talk with Todd McFarlane and George Krstic, who will appear on stage to showcase a new wave of Poppy Playtime Critters, and how they’ve worked hard to expand the Poppy Playtime collection with favorite characters and Chapter 5 additions, as well as new ways for fans to collect. The toys will also be available on the show floor at the McFarlane Toys booth. We’re looking forward to introducing some new characters in the range - a classic Huggy Wuggy, the complete Long Legs family, Ruined Kissy Missy and Chum Chumkins and hearing what people at the show think. We need feedback - because we might be a little bit biased… … We think they are just perfect… perhaps even too perfect to lose. #PoppyPlaytime #McFarlen #SDCC #GamingCommunity #Critters #MobEnterainment” #toyetic

We’re delighted that Haggy Waggy has been nominated for a Horror Creature Award… Sorry, what? That’s right - our very own HUGGY WUGGY has been nominated as a Horror Creature at the inaugural Japan Horror Game Awards, hosted by Tokyo Dome City as part of Tokyo Horror Special Zone 2026. Fun fact: In Japanese, Huggy Wuggy is known as Haggy Waggy (ハギーワギー), as the language doesn't distinguish the English "hu" and "wu" sounds in quite the same way. If you'd like to support the nomination, community voting is now open: https://lnkd.in/eMVvQTiE Haggy or Huggy - it’s amazing to see him recognized for his frightfully hard work like this. We’re so proud. Let’s keep that winning smile on this cute li’l face a little longer and vote! #PoppyPlaytime #HuggyWuggy #HorrorGames #GamingCommunity #JapanHorrorGameAwards  #MobEnterainment

#PoppyPlaytime Chapter 5 is coming to #PlayStation, #Xbox, and #NintendoSwitch on May 27th! We're so excited to bring the latest installment to a new audience of gamers! 🎮 https://lnkd.in/g4fMkrMt #gaming #indiehorror #videogames

Las Vegas, here we come!   Poppy Playtime is heading to Licensing Expo, and the Playtime Co. factory doors are open for new opportunities!   What started as an indie horror game has grown into a global fan phenomenon with: 🔵63+ million players worldwide 🔵200+ billion views of Poppy Playtime content across YouTube 🔵1+ billion views on the official Poppy Playtime channel alone 🔵A combined reach of 259 million+ subscribers through our incredible “Partners In Crime” creator network. 🔵A global consumer products program featuring prestigious licensees with a presence at key retailers.    We seek to expand the Playtime Co. universe through innovative licensing, retail, and experiential partnerships — and we’re always looking for creative partners ready to join the Poppy phenomenon.    If you’ll be attending the show, stop by Booth K236 and connect with Jenn Seoanes and Liesa Dornan. We’d love to hear from you.   #LicensingExpo #PoppyPlaytime #GamingIndustry #Licensing

Go team! So stoked to see all of our hard work pay off with our fan base consistently blowing up more and more with every chapter. 💃