MediaWallah

Thanks Marketecture Media for the call out in your podcast! As conversations around alternatives to LiveRamp's acquisition continue, few talk about what you actually give up when choosing one an alternative. If your goal is simply ID syncing, there are plenty of options. But if your goal is owning your identity infrastructure—not renting access to someone else’s graph—the conversation changes. That’s where MediaWallah is different. Unlike point solutions focused primarily on interoperability or cookie/device syncing, MediaWallah helps brands, publishers, and platforms build identity infrastructure that’s actually theirs. What matters? → Transparency over black boxes Know how identity resolution works, what signals are being used, and how data is flowing. → Composable infrastructure, not platform lock-in Use the cloud, clean room, activation, and measurement partners you want—not the ones someone else dictates. → Custom identity frameworks Your business is unique. Your identity layer should be too. → More than just connectivity Identity should improve monetization, audience intelligence, activation, measurement, and optimization—not just match records. → Interoperability + control Yes, connectivity matters. But connectivity without ownership is just dependency in a different form. The market is shifting. Companies are realizing that identity isn’t a feature. It’s infrastructure. And infrastructure should be built around your business—not someone else’s business model. #IdentityResolution #AdTech #MarTech #DataInfrastructure #IdentityGraph #ProgrammaticAdvertising #CustomerData #ComposableCDP #CleanRooms #MediaWallah

Heading to Cannes Lions 2026 ✨ The conversations shaping the future of advertising are changing fast—identity, AI, data collaboration, addressability, and how brands actually drive measurable performance in a fragmented ecosystem. That’s exactly why MediaWallah will be at Cannes Lions 2026. If you’re a brand, agency, publisher, platform, or data/measurement partner thinking about: → Better signal activation → Smarter identity infrastructure → More interoperable data connectivity → Turning fragmented signals into measurable business outcomes Let’s connect in Cannes! The best ideas often start with a conversation over coffee (or rosé 🍷 ). If you’ll be there June 22–26, drop a comment or send me a message. #CannesLions #CannesLions2026 #AdTech #MarTech #IdentityResolution #DataCollaboration #ProgrammaticAdvertising #DigitalAdvertising #MediaWallah #AdvertisingInnovation

We’re looking for a hands-on VP of Product Strategy & Marketing who can set the vision, drive go-to-market success, and roll up their sleeves to make it all happen. This isn’t a “sit in the ivory tower” role. You’ll work directly with our CEO, lead product strategy, write copy, build decks, launch campaigns, talk to customers, and build the team as we grow. What you’ll be doing: 🔹 Shape and execute our product vision and GTM strategy. 🔹 Research customers and competitors to find new growth opportunities. 🔹 Launch new products and features, personally creating specs, decks, and collateral. 🔹 Lead our brand positioning, messaging, and integrated campaigns. 🔹 Be a true “player-coach” — executing hands-on while hiring and mentoring a high-performing team. What we’re looking for: ✅ 10+ years in product strategy, product marketing, or marketing leadership at tech companies. ✅ Proven experience launching products at scale and driving adoption. ✅ SaaS/data-driven marketing expertise. ✅ Startup mentality and a track record of rolling up your sleeves. ✅ Exceptional communication, execution, and leadership skills. Why you’ll love it here: 💡 Own product & marketing strategy at a category-defining company. 🤝 Work directly with the CEO and leadership team. 🚀 Build something from the ground up — strategy + hands-on execution. 💰 Competitive compensation, equity, and benefits. Please DM us or email us at careers@mediawallah.com to join our amazing team.