Magellan AI

AudioGo just made audio measurement more actionable by integrating with Magellan AI, giving advertisers a clearer view of what their streaming audio campaigns actually drive, not just what they deliver. That means tying exposure to outcomes, understanding performance across placements, and making faster optimization decisions without stitching together multiple tools. For AudioGo users, measurement is now built into the workflow. Read the full announcement: https://lnkd.in/eGdSp5T4

Magellan AI is headed to POSSIBLE 2026 in Miami later this month. If you're attending, let’s connect! Jim Ballas and Cameron Hendrix will both be there and ready to talk through what’s working in audio and where measurement is headed next.

We just closed out a busy March at Magellan AI. In case you missed it, here were some of our biggest announcements: Broadcast radio attribution Magellan AI now connects broadcast campaigns to outcomes like leads, form fills, and purchases, with performance comparable across podcasts, streaming, CTV, and more. Standardized measurement with Nielsen DMA Now you can measure podcast performance the same way you measure TV and radio. Our new Nielsen DMA integration enables market-by-market comparison across all 210 DMAs. YMH Studios + Magellan AI YMH is removing a major friction point in podcast advertising by offering full campaign attribution at no cost for advertisers and agencies across its network. Audio, Spotify streaming, YouTube, all measured in one place. Podcast Movement at SXSW panel & video We joined Christine Hess from Mynt Agency and Hetal Thaker Patel from iHeartMedia to talk about planning and measuring audio as a connected system across podcasts, streaming, and broadcast. Advertising Week Europe panel: Measurement and buying decisions Cameron Hendrix joined Alanna Vaughns from BBC Studios and Tamara (Zubatiy) Nelson, PhD from Barometer to break down how measurement shapes real buying decisions across the campaign lifecycle. Advertising Week Europe fireside chat: Defining success in audio Cameron Hendrix and Brent Lightfoot (iHeartMedia) discussed how brands set KPIs, evaluate performance, and scale audio investment across global markets. Links in comments!

Our Podcast Movement at SXSW panel video is now available, thanks to the team at Sounds Profitable. We joined Christine Hess at Mynt Agency and Hetal Thaker Patel at iHeartMedia to break down what it takes to plan and measure audio as a connected system across podcasts, streaming, and broadcast. Watch here: https://lnkd.in/eQErVYPi

Advertising Week Europe 2026 was a hit! A big thank you to our partners who joined us on stage for conversations around audio attribution and measurement: Alanna Vaughns from BBC Studios, Tamara (Zubatiy) Nelson, PhD from Barometer, and Brent Lightfoot from iHeartMedia. From audio measurement to brand safety to the launch of Magellan AI broadcast attribution, the conversations this week reflected measurement's growing impact in audio. Appreciate the thoughtful perspectives and great discussions this week, and excited to keep building with partners across the space. Special thanks to the team at Sounds Profitable for making it all possible.

Magellan AI just launched Broadcast Radio Attribution. Using market-level modeling, advertisers can now connect broadcast campaigns to real outcomes like form fills, leads, and purchases. Performance can be compared across podcasts, streaming audio, CTV, and other digital channels in a single platform. See comments for a link to the full announcement.

Looking forward to this one. If you’re at Advertising Week Europe, come join Cameron Hendrix and Brent Lightfoot tomorrow March 25 at 1:30 PM GMT! More info: https://lnkd.in/eFvcWF93

Happy to have the opportunity to speak about this on stage with Magellan AI @adweekEurope tomorrow. Finally a proper broadcast solution that aligns side by side with digital.

Magellan AI just launched Broadcast Radio Attribution. Using market-level modeling, advertisers can now connect broadcast campaigns to real outcomes like form fills, leads, and purchases. Performance can be compared across podcasts, streaming audio, CTV, and other digital channels in a single platform. See comments for a link to the full announcement.

Measurement isn’t just about reporting results. It’s what drives growth. At “How Measurement Drives Podcast Advertising Growth in Europe,” happening in the Business of Podcasting space at Advertising Week Europe, this panel unpacks how metrics influence everything, from how campaigns are sold to how budgets scale. Because the signals that get a campaign approved aren’t always the ones that prove its success. This conversation will explore: → What buyers actually care about at different stages → Which metrics move budgets forward → How measurement shapes product and revenue decisions Featuring: Cameron Hendrix (Magellan AI) Tamara (Zubatiy) Nelson, PhD (Barometer) Alanna Vaughns (BBC Studios) If you’re thinking about podcast growth in Europe, it starts here. Join us in the Business of Podcasting space, starting tomorrow