Los Angeles Lakers

The Los Angeles Lakers today announced a new sponsorship with C4 Energy, one of the fastest growing energy drink brands in the country. The multi-year agreement establishes C4 Energy as the Official Energy Drink of the Los Angeles Lakers. For more about the agreement: https://lnkd.in/g-SE3AHy.

The Los Angeles Lakers and Libby are bringing back their book recommendation series, celebrating stories across a wide range of themes. This month, the two brands are spotlighting sports-themed audiobooks.   Book Recommendation Series: Part 1 📓Coach Wooden and Me: Our 50-Year Friendship On and Off the Court by Kareem Abdul-Jabbar 📓The Boys of Riverside: A Deaf Football Team and a Quest for Glory by Thomas Fuller 📓Moneyball: The Art of Winning an Unfair Game by Michael Lewis 📓Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen by Christopher McDougall 📓Sum it Up: A Thousand and Ninety-Eight Victories, a Couple of Irrelevant Losses, and a Life in Perspective by Pat Summit   The six-part series will feature a monthly list of book recommendations available on Libby, a free app where you can enjoy free ebooks and audiobooks from your public library.   Please visit https://lnkd.in/esShcr52 for more information on these titles.   OverDrive | #CheckOutYourLibrary

Earlier this week, the Los Angeles Lakers stepped off the court to spend time with children and patients at UCLA Health's medical centers. During their visit, the athletes connected with patients through games and conversation, surprising them with Lakers gear, and inviting the children to sign and decorate their warm-up shirts. At Thursday’s game, Lakers athletes proudly wore the t-shirts during warmups, featuring patients’ signatures and drawings.

On behalf of Comerica Bank, the Los Angeles Lakers are honored to recognize Shason Inc. as this month’s Comerica Bank Honorary Small Business. Visit https://shasontextile.com/ to find out more about the Los Angeles-based small business.

This week, SIXT unveiled an exclusive Starting Five vehicle activation in celebration of its sponsorship of the Los Angeles Lakers. Five custom-wrapped Lakers jersey-inspired Toyota Grand Highlanders debuted at Crypto.com Arena Tuesday, bringing an elevated and memorable transportation experience to the Los Angeles community. The Starting Five will enter SIXT's rental fleet at LAX for customer availability beginning March 15.

The Los Angeles Lakers unveiled a statue honoring Showtime-era head coach Pat Riley at Star Plaza outside Crypto.com Arena. The nearly eight-foot-tall, 510-pound bronze statue immortalizes Riley, with his right fist raised, his signature signal throughout the Showtime-era for Earvin "Magic" Johnson to deliver a pass to Kareem Abdul-Jabbar for the legendary skyhook. Guests gathered in downtown Los Angeles Sunday to witness the unveiling and celebrate the coach’s legacy. Read more at: https://lnkd.in/ghZ-2XZw.

On behalf of Comerica Bank, the Los Angeles Lakers are honored to recognize Crosby Plumbing as this month’s Comerica Bank Honorary Small Business. Visit https://lnkd.in/gmwn5sis to find out more about the Los Angeles-based small business.

This January, the Los Angeles Lakers and Pechanga Resort Casino hosted the 2026 edition of their annual Hoops for Troops program, welcoming active military members to Crypto.com Arena for on-court basketball clinics. Read more at: https://lnkd.in/gySx-izE.

The Los Angeles Lakers today announced PATH as an official sponsor. Through the agreement, the Lakers and PATH will collaborate on a Lakers-branded reusable water bottle to be available at select California retailers in 2026. Read more at https://lnkd.in/gtvtTWeG.

On Tuesday, Feb. 3, the Los Angeles Lakers will debut App Drops, an opportunity for fans to win free merch. Download the Lakers app and read more about the official rules at https://lnkd.in/g8SUwtyT.