In this piece with NewDigitalAge, Terez Berry shares a thoughtful perspective on equity and diversity in the digital industry - and the work that continues beyond #InternationalWomensDay. As the industry evolves, so does the responsibility to build it more equitably. 👉Read more: https://lnkd.in/e8MuDzxY
LG Ad Solutions
Advertising Services
Mountain View, California 25,742 followers
Smarter Connected TV Ads
About us
We’re a leader in helping brands find unduplicated reach across a fragmented TV landscape, and maximize return on ad spend. We bring together years of experience in delivering premium home entertainment products to consumers worldwide, with big data and Video AI designed to connect brands with audiences across all screens. Our platform brings together the two best TV industry leaders’ technologies and devices, to create one platform for activating and measuring media across connected TVs and digital video. Our actionable insights help marketers fine tune cross-screen campaigns in flight; and understand ad performance to optimize media buys. Advertisers now have a single source for LG CTV inventory, with one-stop planning, activation and measurement across all viewing platforms. With our premium LG smart TV ad inventory, combined with deterministic TV data from a broad range of smart TV brands, LG Ad Solutions stands out for its expertise in reaching both massive-scale and granular custom audience segments, and for helping brands understand business outcomes from TV.
- Website
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https://www.lgads.tv
External link for LG Ad Solutions
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Mountain View, California
- Type
- Privately Held
- Founded
- 2013
- Specialties
- advertising, tv viewership data, tv advertising, analytics, consumer insights, attribution, market research, tv data measurement, retargeting, tv data, and tv insights
Locations
Employees at LG Ad Solutions
Updates
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#IABNewFronts 2026. Great to be out with our brand, agency, and creator partners. Webster Hall was packed as we talked about where the industry is right now. CTV isn’t experimental anymore, and expectations are rising. This is exactly the kind of moment Own the Outcome is built for. Thanks to everyone who joined us. LG Electronics North America, IAB, Realize, Taboola, Magnite, Anoki AI, Formula 1, Matthew Berry's Fantasy Life, Portrait Media Group #LifesGood #LGChannels #connectedtv #ctv #FAST
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Thanks to Realize for partnering with us on Performance Enhancer. More from #IABNewFronts extending CTV campaigns beyond the screen and connecting them to measurable outcomes, as expectations shift toward greater accountability and collaboration. IAB Taboola
Together, we’re sending CTV into an era of performance. At IAB NewFronts, LG Ad Solutions President of Global Ad Sales Serge Matta discussed Performance Enhancer: a new way for brands to extend CTV campaigns beyond the screen. With Realize tech, LG advertisers can now reach audiences where they actually engage (across trusted publisher networks) and see how every high-quality signal becomes a multiplier. With 28% uplift in conversions for one major US retailer, measureable CTV performance is now a reality. #CTV #OpenWeb #PerformanceMarketing Taboola
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LG Ad Solutions reposted this
The screen is changing. So is the audience. Yesterday, Portrait Media Group and LG Ad Solutions announced Portrait TV 📺—a new premium destination, launching this May, built for how Gen Next discovers, watches, and engages today. This isn’t just another FAST channel play. It’s a connected experience. At launch: → 3,000+ hours of programming → VOD + FAST across a unified ecosystem → Content spanning creators, communities, and culture Featuring partners like Complex NTWRK, Fuse Media, mitú, Fulwell Entertainment , El Rey Network, On The Radar Radio, Foxxtecca, Streamline Collective, and Revry Where LG brings global scale, Portrait brings the intelligence, programming, and connection behind it. Together, we’re building something bigger than just distribution – a platform designed for an audience that doesn’t fit into boxes. The future of media isn’t segmented. It’s connected. Welcome to Portrait TV. 👉 Connect with your Portrait Media Group sales rep today to get early access to Portrait TV. sales@portraitmedia.group #PortraitTV #GenNext #ConnectedTV #FutureOfMedia #AudienceIntelligence #ContentEcosystem #Streaming #MediaInnovation
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LG Ad Solutions reposted this
We’re thrilled to be included in ADWEEK’s LG Ad Solutions NewFronts coverage. This mention highlights more than just our growth—it signals a shift toward a new standard for seamless, built-in TV experiences. As the industry evolves, we’re proud to be leading the charge. Read the full piece here: https://lnkd.in/eR7WdKjG
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From LG Ad Solutions #IABNewFronts 2026 to the IAB mainstage, live news stayed front and center as advertisers look for better ways to navigate it. Serge Matta joined Raghu Kodige (Anoki AI), Dan Callahan (Spectrum Reach), and Darren Olive (Allen Media Group) for a panel moderated by Emmy Award-winning journalist and News All Day anchor Shannan Ferry. Thanks to Anoki AI for bringing this group together to discuss how advertisers can make more informed, controlled decisions about where their ads appear in live environments - especially within trusted, high-attention news content.
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Proud to see Xhemile Poley featured as part of Advance Women’s Women’s History Month series. Her perspective on leadership is simple and clear: be intentional about the rooms you create and the outcomes they drive - and bring others with you. A strong reflection of how we think about partnerships, community, and impact at LG Ad Solutions. #WomensHistoryMonth #AdvanceWomen
Day 25 | Xhemile Poley, VP, Global Head of Events at LG Ad Solutions ✨ Excellence. Loyalty. Partnerships. Impact. ✨ 💬 What is one belief that has shaped the way you lead? "Leadership is about creating the right rooms - and empowering your team to thrive in them. I lead with intention around who we bring together, what conversations we prioritize, and the outcomes we are driving. Whether it's 20 executives or 2,000 partners, every moment should reflect our values and move the business forward. I push my team to always ask: What are we creating, and which relationships are we strengthening? That mindset turns everyday moments into meaningful opportunities that create momentum." 💬 What motivates you to break barriers and enter new rooms? "The opportunity to open doors - not just for myself, but for others. The most important conversations happen where strategy and relationships intersect. Being in those rooms - and bringing others along - turns moments into progress and partnerships into impact. Preparation, consistency, and results open doors. Trust keeps them open and creates space to widen the circle for others." 💬 What's one piece of advice you would give to the next generation of women? "Be all in. Hard work still matters. There is no substitute for showing up fully, understanding your business, and delivering results people can rely on. Be intentional about the relationships you build, surround yourself with people who raise your standards, and over time people will notice who consistently delivers. Be that person." #WomensHistoryMonth #31DaysOfAdvancingWomen #LGAdSolutions
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Thank you to the hundreds of clients and partners who joined us at Webster Hall for LG Ad Solutions #IABNewFronts 2026. You came early. You stayed late. And the conversations reflected where the market is going. CTV isn’t experimental anymore - it’s a real investment. And with that comes higher expectations: for access, for innovation, and for outcomes. From new Home Screen ad experiences to expanded programmatic access and a growing slate of content and creator partnerships, we’re focused on helping brands show up - and measure what that moment delivers. More to come. LG Electronics, Portrait Media Group, Matthew Berry's Fantasy Life, Formula 1
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A closer look at how broadcasters and platforms are working together in Australia. Alex Blundell Jones (LG Ad Solutions) joins Lachlan Roach (Paramount Australia & New Zealand) to discuss how partnership models are evolving across distribution, discovery, and growth as TV shifts to streaming. 📆Starting soon! Join us at 11:35 AM AEDT at The Future of TV Advertising in Sydney. 👉https://lnkd.in/eZRjHn6w #FTVASydney
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A clear signal from IAB #NewFronts: the Home Screen is one of the most important placements in CTV. ADWEEK covers LG Ad Solutions’ latest work across Home Screen experiences, programmatic access, and a growing slate of content and creator partnerships - designed to help brands show up more effectively. As expectations rise, so does the need for more accountable media. Read more below.
During a NewFronts presentation, LG Electronics touted new ad offerings that are designed to expand how brands connect with viewers across the LG TV experience. The electronics giant unveiled an “Own the Outcome” framework to support marketers across the LG ecosystem, enabling them to gain a deeper understanding of how responsive their CTV campaigns are, particularly regarding post-exposure actions and on-screen conversions. Among the offerings showcased at the NewFronts presentation, LG revealed a new, seamless home screen experience, which integrates immersive, full-frame video directly into the LG TV interface, putting brands at the first moment of viewer interaction. Read more 👇