Later

Facebook is slept on. I said it. Meta just launched its Creator Fast Track, guaranteed monthly payouts to pull creators from Instagram, TikTok, and YouTube onto Facebook. And honestly? There's real precedent here. Snap Inc. did something similar in 2023 and it worked for a specific set of creators. The real opportunity isn't the $1,000/month. That goes away in 90 days. The real opportunity is the ad network. Facebook's distribution is massive, 77% of Gen Z used it in the last three months. If creators show up, build an audience, and the advertisers follow... the math works even after the guaranteed payout ends. Financial incentives get creators in the door. But retention comes down to consistent reach, clear monetization pathways, and platform trust. This is bigger than Facebook. It's a signal that the creator economy is moving toward platform agnosticism. Creators won't abandon TikTok or Instagram, they'll layer Facebook on top and see what sticks. More platforms. More reach. More revenue. Link to full Digiday article with Alyssa Mercante: https://lnkd.in/gBFagr-5

Big news from YouTube for Business at NewFronts: the YouTube Creator Partnerships API. We’re excited to partner with YouTube to bring brands closer to the creators driving real impact. 🤝 By combining rich audience insights with performance data, this collaboration helps influencer marketers make smarter decisions, optimize campaigns, and understand what content actually resonates. It also brings more transparency and efficiency across the full YouTube campaign lifecycle, from discovery through to measurement, unlocking more informed, data-backed creator partnerships that drive real results.

PSA: No one wants another boring, slide-heavy webinar about influencer trends. We need real conversations with real people leading the charge on campaigns that have worked (and failed). That’s why we’re launching Made You Look: A live conversation with the marketers who made the campaigns you've actually seen and remembered. Every month, we’ll dig into: ✅ The campaigns everyone’s talking about ✅ The strategy behind them ✅ The real brand impact For our first session, we’re sitting down with Sarah Whittle, the brain behind billions of views at Crocs, Duolingo, Smosh, and Hitakshi Shah, who’s leading everything influencer marketing at Duolingo. 🗓️ April 15, 2026 ⏰ 12 pm ET It’s time to get real. Save your spot: https://lnkd.in/egdhhF-c

What holds attention in a fast-moving feed? Megna’s work is grounded in control, repetition, and intention. The clarity in execution is what draws you in. For brands, focus and precision can create stronger impact than constant movement. Where do you think brands overcomplicate their ideas? Tell us in the comments. 👇

Meta spent $3B on creators last year. That alone should have your attention. Now, they’re investing even more in creator infrastructure with the launch of two major programs: Creator Fast Track and Facebook Affiliate Partnerships. The programs come with structured creator earnings, native affiliate commerce, and new metrics that bring transparency to the platform’s content monetization. This is a clear signal for brands: the ecosystem you’re operating in is maturing fast. Your strategy needs to keep pace. Platform infrastructure is getting more sophisticated, but it can’t build the brand-creator relationship for you. Successful creator marketing teams are investing in authentic creator relationships and focusing on building the kind of trust that makes an affiliate tag actually convert. Read the full story below:

Stillness is rare on a fast-moving feed. 👀 Megna Paula moves differently. As an Ashtanga yoga teacher, her practice is shaped by discipline, breath, and intention. That carries into how she shows up on camera. No rushing, no over-performing, only presence. The wellness and fitness creator space is one of the most saturated categories on social. Routines, aesthetics, and morning rituals flood every feed. Most of it looks the same because brands are chasing the same trend-driven playbook. The brands standing out are doing things differently:  → Partnering with creators who have a lived relationship with the category. → Giving creators room to interpret a brief, not just execute one. → Measuring success on resonance and engagement, not just reach. Megna’s practice is a reminder that the most powerful thing in wellness, on or off a feed, is an authentic point of view. See what happens when creators like Megna lead with perspective, not performance → https://lnkd.in/eYVfiS_3

Running creator campaigns is one thing. Keeping them on track is another. 👀 Scaling creator programs shouldn’t come with unexpected risks, disconnected performance, or budget surprises. That’s what we’re getting into in the next session of The Drop. Join our Later experts, Shannon Croy (Senior Product Marketing Manager) and Samantha Martin (Account Lead, Enterprise Software & Services), as they break down how to run creator programs with more visibility and control. We’ll cover how to: ✅ Spot creator risks early and align partnerships to your brand standards ✅ Bring paid and organic performance into one clear view ✅ Stay on top of spend and make adjustments before it’s too late 🗓️ April 8, 2026 🕐 1:00–1:45 PM EDT Save your spot → https://lnkd.in/gUcxYUxu

BRB, still thinking about SXSW. ⁠ This wasn’t just a moment; it clarified where the creator economy is going. The brands breaking through aren’t just chasing attention; they’re earning it through creator-led storytelling, data-backed creativity, and ideas designed to drive real impact. It’s the thinking behind Made You Look. And you haven’t seen the last of us this year. We’re just getting started... and we’re going even bigger from here. #MadeYouLook

What makes content feel truly original? 👀 Julian McCleary is a sustainable designer whose work reflects time, process, and experimentation. You can see how his pieces are made in the final product, and that’s what draws you in. For brands, distinctiveness often comes from how something is created, not just how it looks at the end. What tells you a campaign was made with intention? Let us know in the comments. 👇

What do reclaimed textiles and great marketing have in common? They both require innovation. ❤️🔥 Julian McCleary is a sustainable designer transforming secondhand fabric into one-of-a-kind pieces shaped by process and experimentation. You can see exactly how it’s made, and that’s what holds his audience’s attention. That’s what most influencer marketing is missing. The feed is full of content that recycles the same visual language because brands want to stay relevant without thinking outside the box. The result is work that feels familiar and easy to ignore. So how can fashion brands differentiate? → Shift budget toward creators with a distinct perspective → Invest in developing a unique, ownable concept before launch → Measure success on attention and engagement, not just reach Julian puts it simply: "The best collaborations happen when you create something together that neither of you could have created alone." See how creators like Julian are redefining influence → https://lnkd.in/eumaVB6X