Intellibright

Great partnerships aren’t built in inboxes alone. Ron Browning, Michelle Matranga, Taylor Wilson, and Chelsey Langan recently represented Intellibright at an exclusive client experience at Circuit of the Americas in partnership with Longhorn Racing Academy, bringing together leaders, innovators, and partners for a day that combined on-track performance with meaningful connection off it. Experiences like this aren’t about speed. They’re about: • Strengthening trust • Deepening collaboration • Creating shared moments that elevate partnerships We’re grateful for the incredible clients and partners who joined us. And to Longhorn Racing Academy, thank you for an unforgettable experience at COTA. #Leadership #ClientExperience #Partnerships #ExperientialMarketing #Intellibright

Most marketing agencies sell deliverables. We sell revenue accountability. Three things we believe every performance marketing partner should be doing: 🔹 Rebuilding attribution models so the data actually tells the truth. 🔹 Auditing spend efficiency before the client has to ask. 🔹 Tying every channel back to revenue to maximize ROAS. If your current partner skips any of these, you're paying for activity instead of outcomes. #PerformanceMarketing #MarketingAttribution #B2BMarketing #RevenueMarketing #DigitalMarketing

Imagine paying for customer insights while people are already sharing them on Reddit for free. That’s why Reddit’s new integration is interesting. What’s changed is how those conversations get used. Instead of living in separate threads that someone has to manually search, Reddit is now making it easier to pipe that data into the tools marketing teams already use. Think CRM systems, customer data platforms, and analytics tools. So now those posts, comments, and discussions can be analyzed alongside your existing customer data. You can start to see patterns in what people are asking, how they describe problems, and where intent is building. That makes it more actionable. Instead of guessing what messaging might land, teams can: *Spot recurring pain points early *Build content around real customer questions *Adjust messaging using language people already use *Catch buying signals sooner *See where trust is being won or lost Reddit has always had the conversation. What’s new is that it can now feed directly into how teams make decisions.

Commerce media has a math problem. Too often it’s treated like a simple equation: run an ad, generate a sale, and assume the channel deserves full credit. The reality is much less tidy. Commerce media sits inside a broader system where brand investment, pricing, promotions, retail placement, and shopper behavior are all influencing the outcome. When one channel claims the entire result, the math starts to break down pretty quickly. That’s why discipline matters. The teams that get the most from commerce media usually treat it as part of the overall marketing system rather than a standalone performance lever. Commerce media can absolutely drive results. But the equation only makes sense when you evaluate the whole system that created the sale, not just the last click that closed it.

We don't hire to fill seats. We hire to move the category forward. We're excited to welcome Tim Wolfe as Director of SEO & AI Discovery at Intellibright. Tim's background reads like a map of where search has already been, and where it's going next. He's driven SEO and digital growth at Adobe, Indeed, Travelocity, RetailMeNot, and PenFed Credit Union. He also served as Technical SEO Lead at Lumar (formerly DeepCrawl), working across some of the most complex enterprise digital ecosystems in the world. At PenFed, the results speak for themselves: - Organic grew from 35% to 47% of total traffic - AI platforms became a real, measurable acquisition channel - Technical SEO became a scalable growth engine, not a maintenance task Users don't "go to" search anymore; AI surfaces answers before they even ask the question. Discovery is happening inside AI engines, inside structured data, inside influence layers; most brands aren't even tracking yet. That's the new battleground. And that's exactly what we're building for. At Intellibright, Tim will focus on AI Discovery, building visibility where decisions are made, and connecting it directly to revenue, pipeline, and sales outcomes. We're not just adapting to this shift. We're helping define it. Read the full blog post here: https://bit.ly/4dQ55Yn Welcome to the team, Tim. 🙌 #SEO #AIDiscovery #DigitalMarketing #NewHire #Intellibright #SearchMarketing #Austin

High-performing teams don’t just collaborate, they connect. Last week, we set sail on Town Lake for well deserved Intellibright team outing. Two hours off the clock, on the water, with space to talk, laugh, and reset. Intentional culture matters. Creating opportunities for real connection strengthens communication, trust, and ultimately performance. Proud of the team we’re building and the environment we’re building it in. #Intellibright #CompanyCulture #Leadership #TeamDevelopment #EmployerBrand #AustinBusiness

Most marketing teams celebrate when CPL goes down. But if revenue isn't going up, you're not winning. You're just buying cheaper leads that don't close. Here are 3 signs your marketing budget is funding the wrong funnel: 1. Sales and marketing can't agree on what a qualified lead looks like 2. Your cost per lead dropped but your closed-won revenue didn't 3. Your close rate hasn't moved in months This isn't a lead problem. It's a revenue attribution problem. We audit marketing budgets and build the revenue attribution model to prove it. If you're a CMO, CEO, or CRO we can help. Get a Clear Picture of What's Actually Driving Revenue: https://lnkd.in/g3n6qUSb #RevenueMarketing #DemandGeneration #B2BMarketing #PipelineGrowth #MarketingROI

Another win for Intellibright. That's six consecutive years (and counting) on the Financial Times Americas' Fastest Growing Companies 2026 list. This recognition belongs to our team and the clients who trust us to deliver results every day. Here's what we've learned about sustainable growth: It doesn't happen by chance. It's built through data, disciplined execution, and a relentless focus on what actually moves the needle for our clients. More appointments, more revenue, and clear visibility into what's working. What does sustainable growth look like in your industry? Drop it in the comments. 👇 #Intellibright #DigitalMarketing #RevenueGrowth #B2BMarketing #FastestGrowingCompanies See the full blog post here: https://bit.ly/3O3UTRA

The rules of visibility have changed. AI tools don't just return links anymore. They summarize, recommend, and sometimes skip the click entirely. That means your content either earns its place in those answers or it doesn't show up at all. At Intellibright, we build strategies for where marketing is going, not where it's been.

Intellibright continues to grow! We're thrilled to welcome Blair Fleming to the team. Blair brings deep expertise in Paid Search, SEO, SEM, and demand generation, with a track record built at scale: • Managed a $1.2M paid media budget across APAC, EMEA, AMER, and Japan at DataRobot • Lowered Cost Per Demo from $1K to $680 — a 32% reduction • Helped drive a 300% increase in new closed accounts through improved lead quality • Scaled paid campaigns contributing to 60% YoY growth in new logo acquisition • At General Motors, owned $700K in Google/Bing spend and drove 70% of website traffic and 55% of all conversions across a 4.2K dealership network Blair also brings hands-on experience with GA4, HubSpot, LLM-based SEO strategy, and AI-driven demand generation — tools that are increasingly central to how we deliver results for clients. Welcome to the team, Blair! Let's get to work. #NewHire #PaidMedia #SEO #DemandGeneration #RevenueMarketing #Intellibright