Over the past few years, AI has quickly become part of the marketing conversation, but in practice, not all AI creative serves the same purpose. Our CEO, Steve Kalalian, recently wrote about a distinct creative discipline that's needed when a brand wants to use AI to develop original creative that moves them forward. At Industrial Color, we've come to call this Brand AI. In this article, Steve digs into what it is and what it takes to do it well.
Industrial Color
Advertising Services
New York, NY 23,436 followers
A creative production powerhouse. We amplify your creative vision to deliver captivating content across all channels.
About us
Industrial Color has been connecting brands with people since 1991. From concept to launch, we collaborate with our clients to cultivate their vision and expand their creative capacity to engage with their audience in a meaningful way. With 250,000 sq. ft. of studio space across New York and Los Angeles, we provide purpose-driven creative direction, photography, video, post-production, retouching, CGI, AR/VR, and eCommerce production for some of the world’s most iconic brands. With expertise spanning across established and emerging media, our agency’s unique end-to-end capabilities enable us to function as an extension of your team to drive growth, elevate your brand identity, and bring fresh, relevant ideas to life.
- Website
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http://www.industrialcolor.com
External link for Industrial Color
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1991
- Specialties
- Photo & Video Production, Post-Production, Retouching, CGI, Video, VFX, AI, E-commerce Production, Creative Production, Casting, and 3D Modeling
Locations
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Primary
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32 Avenue of the Americas, Fl. 22
New York, NY 10013, US
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8549 Higuera St
Culver City, CA 90232, US
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76 Calyer St
Brooklyn, New York 11222, US
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1119 S Santa Fe Ave
Los Angeles, California 90021, US
Employees at Industrial Color
Updates
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Good things come in pairs. New work for Maybelline Serum Lipstick and Lifter Liner. 💄 See more of our work: https://lnkd.in/etnTX6vY
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Drawn from nature, shaped like sculpture. Honored to bring Movado Group, Inc’s new Curve Collection to life. Integrated production + post-production: Industrial Color
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A dreamy look back at Paris Fashion Week with Beca Michie for Miu Miu beauty. Production + post-production: Industrial Color
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One of the biggest misconceptions around generative AI is that access to the technology alone will produce great creative. CEO Steve Kalalian shares his thoughts on what he calls Brand AI: how to go beyond simply generating content to pushing brands into new territory, hitting cultural moments, and representing taste at the highest level. Read the full article to see how we're putting Brand AI into practice at Industrial Color.
AI has come a long way since my last post, and is now part of nearly every conversation we’re in. A lot of what we see right now is experimentation, quick-turn content, or efficiency plays. Useful, of course, but it also means we’re starting to see similar AI aesthetics emerge across verticals, making it harder for brands and products to truly stand apart. With our clients, I’m seeing increasing demand for something different, something I’ve started to call Brand AI. It’s the discipline of using AI tools guided by real creative experience, a risk-taking mindset, and a deep understanding of what it takes to push a brand forward. Not just generating content for content’s sake, but creating work that breaks through and genuinely advances the brand. The AI tools are powerful, but without taste, experience, judgment, and a clear creative north star, AI often falls flat. I wrote more about Brand AI and what goes into doing it well here: https://lnkd.in/gqvraiSA
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Staying ahead of the game with Under Armour. Post-production by Industrial Color.
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Scenes from the LOVE 24/7 Yves Saint Laurent Beauty event last week in SoHo. Content production + post-production: Industrial Color
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We just built one of the biggest cycs in LA. 💥 We’re committed to delivering work that exceeds our clients’ expectations—and if what they need doesn’t exist, we’ll make it exist. In this case: 8000 sq ft, 50’ x 14’ of pure creative potential, housed in a brand-new studio in Culver City. Get a glimpse of the process and stay tuned to see what we shoot in it, starting with some massive e-commerce projects.
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Paloma Elsesser for #Miutine by Miu Miu Beauty. Director: Petra Collins DP: Kelly Jeffrey Production: Industrial Color #MiutineByDefinition
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Born on the field, worn everywhere: Under Armour's UA Unstoppable collection launch. Post-production by Industrial Color. View our full post capabilities: https://lnkd.in/gZuQjKjM
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