Thrilled to share this partnership between Hydro Flask and Universal Music Group as they bring sustainability into music culture in a meaningful way.
Excited to announce our partnership between Hydro Flask and Universal Music Group, bringing together music, culture, and a shared commitment to a more sustainable future. This launch represents more than a campaign. It's building forward-thinking solutions that align with impact across our industry. From artists to fans, the future will be defined not only by what we create, but by how we create it. We are proud that this collaboration can encourage the reduction of single-use beverage-ware by integrating reusable hydration solutions.