Hasbro

Big ideas. Bold creativity. The future of play. 🎉 We’re so happy to reveal the winners of Hasbro’s 2025 Women Innovators of Play Design Challenge: three standout inventors whose concepts wowed across innovation, playability, and mass market potential. From over 130 global submissions, these creators are helping shape what’s next in play. 💡 Huge congratulations to Remy Hilpp, Kate Hunt, and Britta Nauta Larsen! 👏 We can't wait to host them at Hasbro HQ later this month. Read more about what made these winners standout in The Toy Book®: https://lnkd.in/ess-sNxQ Stay tuned for more details later this year on the 2026 WIOP program and design challenge. Join us in celebrating the power of women-led innovation! 🙌 #WomenInnovatorsOfPlay #Innovation #ToyDesign #GameDesign

Have you seen our latest Hasbro cover star?! 🤩 🐽 In a brilliantly unexpected showbiz moment, Daddy Pig is gracing the digital cover of Runner's World as he gears up to take on this year’s London Marathon - and it’s all for a deeply personal cause. In an exclusive interview, Daddy Pig opens up about training and juggling family life, and the emotional motivation behind his Marathon mission: running in support of the National Deaf Children's Society Charity, following it being revealed that George Pig has moderate hearing loss. It’s a first-of-its-kind crossover between children’s TV royalty and the running world! Check out the interview here: https://lnkd.in/e727J3-H #PeppaPig #LondonMarathon #TeamHasbro

Meet Ismail Gomaa, a Project Engineer on the TRANSFORMERS brand at Hasbro. 🤖 After starting here as a co-op and witnessing the incredible work being done, Ismail knew this was where he wanted to build his career. He’s deeply passionate about the people, culture, and energy that make Hasbro so special. 🙌 Find out more about his journey below. #TeamHasbro #HowIGotToHasbro #LifetimeOfPlay

Huge congratulations to Hasbro's Crystal Flynn (SVP, Global Communications & Events), who was honored this week at the Women's Leadership Forum in Boston as one of The Ad Club's 2026 Women We Admire award winners! 👏 Crystal has played a pivotal role in shaping and elevating Hasbro’s brands through thoughtful storytelling, standout campaigns, and steady leadership over the years. We’re grateful for the impact she’s made across our business and beyond. 🙌 Well done, Crystal, and congratulations to all the winners! Learn more here: https://lnkd.in/dnJVaBru

📣 AWARDS ALERT! We're so excited that our 2025 Peppa Pig "PIG Changes" campaign has been named a finalist for the 18th Annual Shorty Awards in two categories (!): ✨ Integrated Campaign ✨ Earned Media The Shorty Awards recognize standout work across digital and social from brands, agencies, nonprofits and creators globally, with this year’s theme, “Claim Your Era,” spotlighting a more intentional era of storytelling. Winners are selected by a panel of judges across marketing, design, communications and strategy, and there’s also an Audience Honor determined by public vote. Huge congratulations to all finalists - and especially to our own Peppa Pig brand and marketing teams! 🙌 ➡️ Learn more and CAST YOUR VOTE here through April 8th: https://lnkd.in/gn55Wcdj

Play sparks imagination, builds connection, and creates lifelong memories. At Hasbro, everything we do is in service of the 1B+ people worldwide who experience the joy of our brands every year.    We see AI as an exciting new tool to service those billions of fans: unlocking new possibilities for interactive storytelling and creativity, while powering human-centered experiences that protect, inspire, and empower.   We’re excited about how technology can enhance the magic of play. And we’re committed to innovating responsibly.   Our new AI Principles guide our decisions and how we engage with partners, creators, and fans as we continue to explore new opportunities in play.    Learn more and read our full AI Principles here: https://lnkd.in/gfatbTrA

We’re proud to relaunch Hasbro’s Summer Internship Program globally 🌎, with Hong Kong as a key talent hub. Our Hong Kong team recently partnered with local universities 🎓 to host early-career talent, sharing insights into Hasbro’s culture, values, and career opportunities. We connected with over 100 high potential students and sparked strong conversations around innovation 💡 in design and strategic sourcing. Thank you to everyone who joined us! Join us at Hasbro to shape legendary play that lasts a lifetime! ✨

🚚 A new chapter in how we serve our fans and retail partners...     Yesterday, Hasbro celebrated the opening of our new 600,000-square-foot distribution center in Midway, Georgia in partnership with GXO Logistics, Inc. This is our first U.S. facility fully developed and branded by the company.     This state-of-the-art hub strengthens our distribution network and gives us greater control, speed, and efficiency as we bring our brands to fans across North America. We’re especially proud to bring new jobs to Liberty County and support the local community.     Thank you to everyone at #TeamHasbro who made this possible! 👏

Today, Hasbro brought the entire company together for a new kind of global all-hands: a strategy session designed to be more open, engaging, and conversational. Team members heard from CEO Chris Cocks about our 2026 must-win priorities, along with additional context on our Playing to Win strategy. 💡 We also shared a peek at key consumer research, highlighting how the power of our brands reaches 1.12B people worldwide. 🚀 Finally, we heard from a powerhouse panel of leaders, including Megan Margolis , Demitria "Meech" Medeiros , Mandy Paez and more, who reinforced how strong partnerships are fueling our continued momentum. 🤝 Team Hasbro - what was your favorite part?

Awards Alert! 🏆 Mighty Morphin Power Rangers Re-ignition has been named the WINNER of “Best Retro Revival” in The Pop Insider’s Collectors’ Choice Awards! 👏 Hasbro teams have also been recognized with "Best Con Exclusive" for G.I. JOE Classified Series #163 Dreadnoks Cold Slither: Band of Vipers Tour Commemorative Action Figure Set. Huge congratulations to our teams here at Hasbro and at our amazing partner on Power Rangers, Playmates Toys Inc., on this recognition! It’s proof of the powerful brand (pun intended) that we’ve built through shared vision and innovation. Celebrating the best in licensed merchandise, collectibles, collaborations, and fan-first experiences, the Collectors’ Choice Award winners are determined by both industry judges and fan votes.  Congrats to all the winners: https://lnkd.in/gXjhPYjy