HARIBO of America, Inc.

National Candy Month just got even sweeter -- HARIBO Sour Sodas has been named Best Sour Candy in the 2026 People Food Awards! This award marks the third major honor for Sour Sodas this year, following recognition in the Allrecipes Golden Cart Awards and Sporked, and reflects the excitement this playful innovation continues to bring to candy fans and industry tastemakers alike. Big congratulations and thank you to the teams whose creativity, expertise and dedication helped bring Sour Sodas to candy lovers everywhere. And huge thank you to People Inc. for this sweet recognition. https://lnkd.in/eVPGyQUe #helloHARIBO #AlwaysATreat

June is National Candy Month — a time to celebrate the moments of joy, connection and fun that candy brings to everyday life. At HARIBO, we know those moments start with our people. Every day, our colleagues bring passion, creativity and care to helping create the treats generations have grown up loving for more than 100 years. From celebrations and road trips to movie nights and everyday pick-me-ups, HARIBO has long been part of the moments that inspire childlike happiness, bring people together and make life a little sweeter. Here’s to a month filled with smiles and, of course, a favorite HARIBO treat. What’s yours? #helloHARIBO #AlwaysATreat #NationalCandyMonth

Last week, our HARIBO team had a fantastic time at Sweets & Snacks, connecting with customers, partners and peers across the industry while showcasing what’s next for the category — from innovation and seasonal favorites to new ways we continue to bring moments of joy to consumers. A big thank you to everyone who visited our booth, and especially to our incredible HARIBO team who brought such energy to the show every day. We left inspired by the conversations, insights and enthusiasm surrounding the future of confectionery. It’s fantastic to see the continued momentum across our category, and exciting to be part of the treats fans will be reaching for next. #helloHARIBO #AlwaysATreat #SweetsAndSnacks

We’re excited to be back at NCA’s Sweets & Snacks connecting with customers, partners and peers from across the confectionery industry.   We’re showcasing the latest from HARIBO, sharing consumer-inspired innovations and new ways we’re delighting fans with the variety of treats they love.   If you’re at the show, stop by Booth 3447 to experience the Happy World of HARIBO.   #helloHARIBO #AlwaysATreat

HARIBO Sour Sodas has been named Best New Candy in the 2026 Allrecipes Golden Cart Awards! This is a meaningful milestone for the team behind HARIBO Sour Sodas, and a reflection of how closely listening to consumers continues to shape our innovation. Inspired by our fans, we created Sour Sodas to deliver the soft texture, sour profile and bold flavor combinations they were looking for, helping bring a new experience to the category. This award reflects the collaboration and dedication across the team that brought this special treat to life. Thank you to Allrecipes.com for the honor. https://lnkd.in/eRim9MPq

This week, we celebrated National Gummi Bear Day, a moment we created in 2022 to mark 100 years of our iconic Goldbears and celebrate with fans as the original creator of the gummi bear. For more than a century, we’ve been bringing moments of childlike happiness to fans around the world. What started with Goldbears has grown into a portfolio of beloved treats shaped by quality, creativity and a purpose to bring consumers together across generations. National Gummi Bear Day is also a special time for us to celebrate the people who bring HARIBO to life every day. From our factory in Wisconsin to our headquarters in Illinois and teams across the country, we’re proud of the colleagues behind every bag, every bite and every moment of joy. #helloHARIBO #NationalGummiBearDay

Last week, we celebrated Associate Appreciation Day and the people who bring HARIBO of America to life.   Across our office and plant floor, our Associates show up with pride in what they do and care for the teams around them.   That spirit of collaboration is what keeps HARIBO moving forward.   From manufacturing to marketing, sales to supply chain, every part of the business plays a role in creating the treats people love. We’re grateful for the dedication, teamwork and energy our Associates bring to HARIBO every day.   #helloHARIBO #AssociateAppreciationDay #AlwaysATreat

In honor of International Women’s Day, we were proud to come together at HARIBO to reflect on this year’s global theme, Give to Gain. Our Women’s Business Resource Group hosted a panel discussion exploring leadership growth, self-confidence, sponsorship, ambition, and allyship. Panelists shared candid stories about what shaped them, generosity that accelerated careers, and the mindset shift from competition to collaboration. The conversation reinforced something critical to our business: Connection drives performance. High-performing organizations are built on more than strategy; they’re built on people who invest in one another. When leaders intentionally sponsor talent, when peers advocate across functions, and when we create space for emerging voices to be heard, we strengthen decision-making, accelerate execution, and unlock innovation. All of this builds trust, and trust drives results. Thank you to our Women’s Business Resource Group and panelists for bringing both authenticity and accountability to this important conversation, and for advancing the kind of culture that positions us to win. #helloHARIBO #InternationalWomensDay #IWD2026 #GiveToGain

At HARIBO, we believe iconic brands grow by showing up in authentic ways. Last week at the United Center, our team did just that. After learning that Toni Braxton loves HARIBO Goldbears before taking the stage, our team created a surprise backstage experience to celebrate the moment with Toni, Boyz II Men, New Edition and their teams. The evening extended to a curated treat table, customized merch and a special visit from Goldbear. We brought the fun to everyone by making sure the 15,000 concert-goers left with their very own Goldbears bags. Moments like this bring us back to our purpose: to inspire childlike happiness in everyday moments, everywhere people gather. Because whether backstage or in the stands, our role is the same: show up for fans in ways that feel genuine, joyful and unmistakably HARIBO. #helloHARIBO #AlwaysATreat

What keeps a sweet treat classic relevant for generations? For us, it starts with listening to consumers and understanding how tastes evolve, where joy shows up in everyday moments and special occasions, and what fans expect from the brand they love. In a recent episode of Candy Industry's "Confectionery Conversations" podcast, Rick LaBerge, Chief Commercial Officer of HARIBO of America, shares insights on gummi trends shaping the category, from flavor and texture innovation to how we balance heritage with future-growth innovation. It’s a conversation about leading with intention, staying connected to consumers, and continuing to raise the bar with each gummi we make. 🎧 Listen to the full conversation here: https://lnkd.in/dsQt97m5 Thank you to Elizabeth Parker Kuhn and Candy Industry for the opportunity to share how consumer insights and craftsmanship remain at the heart of everything we do. #helloHARIBO #AlwaysATreat